Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. Marc Andreessen famously defines product-market fit as : “The moment when a startup finally finds a widespread set of customers that resonate with its product.”. First the features, then the inbound marketing.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Intercom, Inc.

JANUARY 5, 2023

I tried to correct the error of my ways from an early consulting career by joining a startup company in the customer service IVR service bureau field. “Instead of trying to optimize the contact center experience with all sorts of things, they said, ‘Let’s get rid of an inbound phone number.’

Customer Experience 138

Customer Experience Customer Feedback Feedback Software User Testing 138

The Product Coalition

JULY 8, 2019

The New Age of Product Marketing The evolution of Product Marketing is one of the newest and most important trends in software marketing today, so it’s important to understand it and know how to apply it for your career or company. Therefore we recommend that a PMM should be one of the first marketing/growth hires for early-stage teams.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Intercom, Inc.

JULY 11, 2019

You might say it’s one of the strongest advantages a startup has. Michael: Most people listening probably think of HubSpot as this inbound marketing company. Kaitlin: In 2017 you wrote an article in Harvard Business Review that has been hugely helpful for us in thinking about how we take our support experience to the next stage.

Customer Experience 188

Customer Experience User Testing Customer Feedback Research Software 188

UX Studio

APRIL 6, 2023

As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. They’ve worked with all kinds of businesses, from startups to established enterprises, in a wide variety of industries. Anjelika Kour founded the women-owned web design company in 2015.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. They’ve worked with all kinds of businesses, from startups to established enterprises, in a wide variety of industries. Anjelika Kour founded the women-owned web design company in 2015.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Brian Balfour

AUGUST 3, 2017

Since the product still requires a fair amount of setup and education to work they use Inbound Sales (Content) and Channel Partnerships (Product Channel Fit). Plenty of startups try to attack all three tiers of the market with the same product/channel/model. The reverse also happens. But it doesn't work.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Intercom, Inc.

JULY 29, 2021

If there’s anything we’ve learned when it comes to working in hypergrowth startups is that you’re not really supposed to have it all figured out on the first try. From selling bikes to software. I was the first sales hire for a company called Wrike, a product project management software company. Iterate, iterate, iterate.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Userpilot

AUGUST 23, 2023

Value chain analysis matters most to startups who don’t have much initial data to work with. In addition to these fundamental reviews of value chain activities, there are other levers you can pull like: Learning from more customers through welcome surveys. Monitoring product usage to identify primary and secondary activities.

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98

Product Talk

JANUARY 4, 2023

We had tons of inbound leads, the business was growing, and I felt ready for a new challenge. During the ‘08 recession, I was the CEO of a startup that saw our revenue go effectively to zero in a few short months. Over the past 18 months, I’ve also started coding again. I forgot how much I liked to code.

Product Research 162

Product Research Software Review Travel Books 162

Lenny Rachitsky

MARCH 12, 2024

average star rating across nearly 4,000 reviews. Some of these inbound requests have turned into great episodes, but I find this channel to be the least helpful for finding great guests. My software stack The tools I use today to record, edit, host, and track the podcast: Recording: Riverside. People will start to come to you.

Technical Review 137

Technical Review Analytic Tools Research Software Feedback Software 137

Intercom, Inc.

NOVEMBER 27, 2019

It’s even garnered them an enviable position among Deloitte’s Fast50, a list of the fastest growing software companies in the UK. This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. A genius inbound marketing strategy. And for software businesses, it’s exactly the same. “In

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Business of Software Conference

MAY 21, 2020

The best candidates they have their pick of where to work and it’s really hard for small startup to compete. So, against this calibre of competition how does a small startup managed to remain competitive? Prior to joining Simprints, I’ve worked mostly at the intersection of education and code.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Gainsight

FEBRUARY 2, 2024

Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough.

Education 52

Education User Testing Customer Experience Research Software 52

Intercom, Inc.

APRIL 29, 2020

Review every line on your marketing plan. It’s validated by what we’re hearing in the market – our survey of 400 support leaders found 47% of support teams have seen an increase in inbound queries. While we had that feature planned for future quarters, we pulled it forward and built it in just two business days.

Customer Experience 228

Customer Experience User Friction Customer Feedback Data Visualization 228

Intercom, Inc.

JANUARY 24, 2019

Mike has been in and around startups for the better part of three decades: as a consultant, as a co-founder and now as the Managing Director of Salesforce Incubator, which propels new startups into the marketplace. He joined me for a chat that ranged from the role of AI to how they choose startups to incubate. Short on time?

Analytic Tools 151

Analytic Tools Data Visualization User Testing Artificial Inteligence 151

Intercom, Inc.

DECEMBER 12, 2018

By early 2018, Brinker had updated it with almost 2,000 more vendors — that’s nearly 7,000 marketing software companies fighting for the same buyers’ attention. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc. Alternatives: Pardot, Eloqua.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

OCTOBER 29, 2020

I had wanted to be in tech because I’d done a bunch of coding undergrad and engineering undergrad, and as tech started to take off in the mid to late nineties, I knew that I wanted to be in the Bay Area, in Silicon Valley. And so after a few more years doing that, I left and joined a startup. And I met my husband, Eric, out here.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Mixpanel

FEBRUARY 23, 2021

It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of teams to fail. And beyond the anecdotal, an often-cited 2019 study CB Insights found that “no market need” was the leading reason most startups don’t succeed. ” Credit: The Lean Startup Playbook. In short, yes.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

NOVEMBER 23, 2022

For the next decade, he ran ProfitWell as a bootstrapped startup, slowly growing its reach until earlier this year, he sold the company to Paddle , a billing and payments company, in a $200 million deal. And the best folks in the world at monetizing traffic are software companies. And so, yeah, very surreal.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Brian Balfour

OCTOBER 13, 2017

Before we dive in, let's first review the key components of the Four Fits framework: In the introduction , I explained there are two types of companies: Tugboats, where growth feels like you have to put a ton of fuel in to get only a little speed out. Sales Software. What are the motivations behind those problems? Motivation.

Framework 111

Framework User Testing Customer Experience Inbound 111

ProductPlan

MARCH 5, 2019

You have a huge pile of leads based on inbound and outbound marketing, the pool is winnowed down based on their interest, ability to pay, etc., Resumes are reviewed, weeding out a large portion, followed by phone interviews, multiple rounds of in-person interviews, reference checks and then an offer. Diversify your candidate pool.

Technical Review 60

Technical Review User Testing Product Management Product Manager 60

Pragmatic Marketing

OCTOBER 11, 2019

So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. I've seen some startups and some companies do a launch every week, for instance. You guys just did inbound like in the last couple of weeks. And you've kind of cried wolf too many times.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. I've seen some startups and some companies do a launch every week, for instance. You guys just did inbound like in the last couple of weeks. And you've kind of cried wolf too many times.

Product launches 70

Product launches Research Software User Testing Product Research 70

Intercom, Inc.

JANUARY 31, 2019

As part of the process, we’ve spent a lot of time reviewing who we should be selling to these days, and how we should be selling to these customers. This is something that we saw with a lot of our startup clients, and a mistake we didn’t make with Close, which I am very grateful for. Speed is everything.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Business of Software Conference

NOVEMBER 19, 2019

Tim Barker has established three startups and has seen the ups and downs of the startup journey, from his first business being acquired by Salesforce – where he spent five years in the formative age of cloud computing – to his current company DataSift being acquired by Meltwater in 2018. Tim Barker, CEO, DataSift.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Intercom, Inc.

MARCH 29, 2022

And it’s not just project management software, it’s your pizzas, it’s your taxi cabs, it’s your bookstores. Over the past decade, we’ve seen so many new paradigms emerge that businesses simply must be able to keep up with to be a part of the future of software as opposed to being labeled as an incumbent”.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118