Pragmatic Marketing

MAY 11, 2020

After being in the market research industry for nearly 30 years, I’ve been involved with research and insights through several recessions and other types of crises. For marketers, it’s easy to be unsure of what to do in an uncertain environment. Become a More Proactive Marketer.

User Testing 91

User Testing Market Research Customer Experience Product Research 91

Pragmatic Marketing

MAY 11, 2020

After being in the market research industry for nearly 30 years, I’ve been involved with research and insights through several recessions and other types of crises. For marketers, it’s easy to be unsure of what to do in an uncertain environment. Become a More Proactive Marketer.

User Testing 18

User Testing Market Research Customer Experience Product Research 18

Mind the Product

FEBRUARY 5, 2019

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. And variances in industry and company size add complexity to this issue. Who owns Product/Market fit – Marketing, Sales, or Business? But are Those Your Users’ Priorities?

User Testing 183

User Testing Product Marketing Marketing Product Research 183

Product Management Unpacked

AUGUST 21, 2020

Companies of all sizes across industries are looking to hire product managers. With this in mind, company culture, resources and the specific demands of different roles probably play a big part in your decision to take a product management position at a company. Product Management at a Startup .

Enterprise 204

Enterprise Startups User Testing Product Research 204

Intercom, Inc.

NOVEMBER 18, 2020

To understand the way support leaders are thinking about automation, we worked with an independent market research firm to survey a random sample of 404 customer support leaders across both B2B and B2C industries in several sectors, including retail, healthcare, and technology. A note about methodology.

User Testing 223

User Testing Customer Experience Research Software Product Research 223

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers. What is primary market research?

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

The Product Coalition

FEBRUARY 6, 2020

How to meet customer expectations As the role of digital marketing has grown, marketers have to reassess their own roles and capabilities. User expectations and pressure on companies have increased: they must be present in multiple channels, generate personalized content and positive user experiences in each of these channels.

Data Visualization 82

Data Visualization Research Software Reporting Tools Analytic Tools 82

Product Innovation Educators

JUNE 24, 2024

Share examples of how you’ve taken initiative to expand your knowledge, such as attending product management workshops, reading industry blogs, or collaborating with product managers in your network. Attend industry events, join online forums and groups, and seek out opportunities to connect with experienced product managers.

Product Management 249

Product Management Product Manager User Friction Product Research 249

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Alchemer Mobile

AUGUST 28, 2023

Key leadership addition positions Alchemer to continue impressive organic and acquisition momentum. After eight years at Qualtrics, he knows our industry and target buyers extremely well. Alchemer is positioned to be one of the winners in the consolidation of customer experience and feedback. Alchemer is a KKR portfolio company.

Feedback Software 130

Feedback Software Research Software User Testing Product Research 130

Mind the Product

AUGUST 9, 2017

My Twitter feed is full of stories of Amazon seizing the lead in the smart home industry. While the Amazon Echo Show is an impressive addition to the repertoire of voice and video monitoring systems in this growing market, it’s not the product features that are drawing attention. Rather, it is Amazon’s smart home product strategy.

Artificial Inteligence 156

Artificial Inteligence Research Software User Testing Product Management 156

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

The Product Coalition

MAY 14, 2021

PR refers to a set of activities for building sustainable relationships with target customers, investors, public media providers in the target market. So, when will companies execute market penetration strategy? Case 2: market share of main competitors is falling with market demand remains.

Reporting Tools 151

Reporting Tools Strategy Technical Review Marketing 151

Userpilot

JULY 29, 2024

Carrying out a competitive analysis can give your product an edge that may disrupt your industry and impact your bottom line. TL;DR Competitive analysis involves studying rivals' strengths and weaknesses to improve business strategies and stay ahead in the competitors' market. SWOT analysis.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

Product Management University

NOVEMBER 21, 2022

Your HCM portfolio is sold across a variety of industry verticals like healthcare, retail, manufacturing, hospitality, banking, government, etc. Which vertical markets (considering your entire portfolio) are most conducive to 15% growth and 30% margin? A little bit of market research will give you some definitive answers.

Management 130

Management White Paper Research Software Management 130

Userpilot

SEPTEMBER 14, 2023

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Interviews and focus groups.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

JULY 24, 2024

Conduct market research and analysis to understand the current state of products in your industry. Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. You can use industry reports and databases for this purpose. SWOT analysis.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Mind the Product

OCTOBER 8, 2018

Understand Your Competitors Through Market Research. In Arunachalam’s case, as he was entering at the late majority stage of the sanitary pad market, he spent a lot of time understanding the strengths and weaknesses of his competitors before deriving his unique selling point – cost effectiveness.

Product Research 183

Product Research User Testing Marketing Weak Development Team 183

The Product Coalition

APRIL 7, 2021

As a consequence of this, the mobile app development industry is on the rise now. After investigating the top mobile app development companies on Clutch and The Manifest, as well as researching their service offering and client feedback, we have compiled this list of the industry leaders in Poland.

Research Software 137

Research Software Feedback Software Artificial Inteligence User Testing 137

Userpilot

AUGUST 1, 2024

TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. This goal is specific and measurable (20% increase in MRR).

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

ProductPlan

APRIL 25, 2024

The product management function in higher education is in a unique spot in its industry. At first glance, higher education may not seem like an industry that needs a product team filled with product managers. However, universities and colleges are the perfect places to employ product management principles.

Education 105

Education Research Software Feedback Software Analytic Tools 105

Userpilot

APRIL 24, 2025

Excellent Product Taste: You love creating beautiful, delightful user experiences and staying current with trends in the SaaS and AI industries. They are a great fit for the positions above and for your company, especially when the position is connected to watching over and polishing an important flow.

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

Userpilot

SEPTEMBER 20, 2023

You can work out cost plus pricing simply with a formula, and it doesn’t involve extension market research. You can lose a competitive advantage when using cost-plus pricing due to not conducting market research. This approach might not be the most suitable for industries like SaaS.

User Testing 105

User Testing Research Software Software Review User Friction 105

Product Innovation Educators

SEPTEMBER 6, 2021

What product managers need to know about positioning products to create value. Today we are talking about how market segmentation is done and how it impacts product pricing. 4:07] How does market segmentation influence product strategy? 6:34] What’s an example of a company that does market segmentation well?

Marketing 156

Marketing User Testing Research Software Product Research 156

Roy Madden

JANUARY 29, 2021

Apply for this position. A major focus for this role is to accelerate the growth of Feedly Pro+ and Feedly Enterprise and increase the awareness of Leo (Feedly’s new AI research assistant) with analysts, influencers, and the press. You write exceptionally well (including go-to-market materials and customer case studies).

Marketing 118

Marketing White Paper User Testing Customer Experience 118

Userpilot

SEPTEMBER 14, 2022

Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing. Write a positioning statement- how is your product different? Market Research. Write a positioning statement.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Gainsight

JANUARY 23, 2025

Gainsight recently announced that we were named a Leader in the first-ever Gartner Magic Quadrant for Customer Success Management Platforms ; Gainsight was positioned highest on the Ability to Execute axis and furthest on the Completeness of Vision axis. So, no matter your industry, its no longer enough to just deliver a product.

Research Software 52

Research Software Reporting Tools User Testing Customer Experience 52

Userpilot

AUGUST 30, 2024

Analyzing customer insights enables SaaS companies to make informed decisions, identify real customer problems to solve, and create positive customer experiences throughout their journey. Investigate the broader market landscape, including competitors and industry trends, to identify opportunities and understand customer needs in context.

Data Visualization 105

Data Visualization Customer Feedback User Testing Analytic Tools 105

Sachin Rekhi

NOVEMBER 14, 2016

As product designers, we aspire to build product experiences that are not only useful (solve a real pain point for our users) and usable (effortlessly allow our users to accomplish their goal), but ultimately delightful (elicit a positive emotion from users).

Customer Experience 135

Customer Experience User Testing Customer Feedback Framework 135

Userpilot

SEPTEMBER 16, 2024

Diversification : Introduce new products to new markets to spread risk and reach new audiences. Strategic partnerships : Collaborate with other companies to enter new markets or strengthen market position by leveraging partners’ strengths. Canva for Education. HubSpot’s multiple products. PLG collective partners.

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

ProductPlan

MAY 22, 2024

Will there be significant positive impacts in the way they work? Market Research : Problem statements are invaluable in market research by framing discussions and questions. The potential impact of your solution is a source of motivation and inspiration throughout your product development journey.

Product Research 105

Product Research Telecommunications User Testing User Friction 105

The Product Coalition

OCTOBER 26, 2020

Here is our list of the best and most trusted UX design companies in the world based on our market research. Fireart has many positive reviews on Clutch, and all of its previous clients claim that this team stands out with its excellent project management, effective communication, and beautiful UX design.

Customer Experience 110

Customer Experience Research Software User Experience User Testing 110

Userpilot

JULY 25, 2024

TL;DR An associate product manager, or a junior product manager, is an entry-level position for people who are starting out in product management. An associate product manager, or a junior product manager, is an entry-level position for people who are starting out in product management. Learn how to conduct effective market research.

User Testing 94

User Testing Analytic Tools Data Visualization Feedback Software 94

Userpilot

JULY 22, 2024

By offering unique products or entering underserved markets, you gain a competitive advantage and establish a stronger market position. Challenges in market expansion There are numerous hurdles to overcome when venturing into new markets. Join the 2024 Product Drive Summit in October.

Research Software 103

Research Software Feedback Software Analytic Tools User Testing 103

Imaginary Cloud - Design

AUGUST 19, 2021

This blog post will discuss what Design Research is, its top benefits, and how we do it at Imaginary Cloud. What is Design Research? The Benefits of Design Research. ? Market Research vs Design Research. ? Design Research steps. ? Design Research methods. User Research. ?

User Testing 110

User Testing Research Software Product Research Customer Experience 110