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What is Product Strategy?

Product Bookshelf

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Why is product strategy so hard? “What is product strategy?”

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Product Strategy Depends on Company Strategy

Mironov Consulting

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.    If these strategies don’t hang together, we each hang separately.

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Rediscover the Forgotten art of Product Strategy

Mind the Product

A strong product strategy is often neglected because of the absence of any strategic thinking in product teams. What can product managers do to make sure they give their product strategy the attention it warrants? But today many, if not most, product teams fail this very first test. The result?

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The Power of Product Lifecycle Management: Steering Product Roadmaps to Success

The Product Coalition

roadmaps?” If you haven’t gathered from my past posts on product topics, I’ve worked with ‘interesting yet easily annoyed’ colleagues many times. Executing a product roadmap requires more. It involves significant orchestration well beyond the boundaries of the product. Changes that you must reflect in the roadmap.

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10 Ways a Feature-Less Roadmap Helps Your Product Strategy

ProductPlan

Since releasing both a webinar and book on the impact of feature-less roadmaps on your product strategy recently, we’ve gotten a lot of questions about why we’re so hostile to including features on product roadmaps. Features have long been the basic unit of measurement that product development teams track.

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How Merging Purpose With Profit Redefines Product Roadmaps And Product Success

The Product Coalition

I was catching up with an old colleague and friend the other day, and we talked about purpose — more in life than in product. But since we both had similar roles in similar industries, it eventually changed to work. So we got to talking about a software product we had collaborated on in the past. And I swear it’s not.

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The “Why” Behind Your Product Roadmap

bpma ProductHub

By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” Well-run companies are honest about the reality of their current products. product/features/strategy.

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