Product Management University

JANUARY 19, 2023

When product management teams adopt a portfolio strategy approach to managing products, they’re focused on making their organization better in market segments where they can best succeed. That means each product becomes a lever to forming solutions that are the highest value in those chosen market segments.

B2B 130

B2B Strategy Product Strategy Customer Experience 130

Street Smart Product Manager

SEPTEMBER 9, 2017

What’s the #1 KPI you should sign up for as a product manager? The post As a product manager, your #1 KPI should be business growth appeared first on Street Smart Product Manager. Those are interesting to track, but none of […].

KPI 101

KPI Product Management Product Manager Customer Satisfaction 101

Oren Steinberg

MAY 3, 2018

How to set product KPI without being limited by data? Why do we base product KPI on data to begin with . Product KPI is defined so we can measure how well the new feature works or resolve an AB testing. Defining product KPI based on existing data is like looking for the solution under spotlight.

KPI 64

KPI User Testing Product Research Product Strategy 64

The Product Coalition

OCTOBER 23, 2023

When one might be better-suited than another, and how to use them together for maximum long-term success Confused about Strategy, OKRs, & KPIs? OKRs would help us measure whether our strategy would help us achieve our goals. How do Strategy, OKRs and KPIs relate to each other?

Strategy 140

Strategy Customer Experience KPI Data Visualization 140

Alchemer Mobile

MARCH 26, 2021

Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. Incorporate customer feedback directly into your product roadmap. Using customer feedback to prioritize your product roadmap might seem like an obvious strategy, but very few companies actually do it.

User Testing 257

User Testing Customer Experience Feedback Software Customer Feedback 257

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs.

Feedback Software 156

Feedback Software Data Visualization Analytic Tools Research Software 156

Mind the Product

MARCH 8, 2019

Define a KPI to track process. Build stuff and try to improve KPI. This can be counter-intuitive, as it means revenue isn’t a top priority in the short term, but in the long term it means the business will grow. How do you do this practically? Define the problem you’re solving. Build Conviction.

KPI 175

KPI Banking User Testing Product Research 175

The Product Coalition

FEBRUARY 27, 2023

Fueled by product insights and strategy, the work exceeded every key metric. Certainly this set us on the correct path, but unless we action on these insights to a valuable piece of strategy, and action that strategy to process and design, all is for naught. However, data insights don’t get us all the way.

Data Visualization 148

Data Visualization Customer Feedback Customer Experience Analytic Tools 148

Userpilot

APRIL 24, 2025

A product leader with 7+ years of experience in product management or a related field who has successfully built and scaled complex systems at a global level. Someone who thrives in ambiguity and can translate complex problems into clear, actionable strategies. Experience owning/driving roadmap strategy and definition.

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

The Product Coalition

MARCH 6, 2019

In a recent product management insights report , as many as 57% of PMs said they don’t spend enough or any time road mapping. They also said they wished they had a clearer product roadmap strategy. In addition, product managers said that direct customer feedback and insights were the best sources of their new ideas.

Analytic Tools 60

Analytic Tools Feedback Software Research Software Data Visualization 60

ProductPlan

AUGUST 17, 2020

Focusing your themes on phases of the customer journey enables stronger partnerships between the product team and other functional groups because their goals become less disparate from the product strategy. CUSTOMER KPI: Reach. BUSINESS KPI: Reach as a % of Total Addressable Market (TAM). Phase 3: Set-up.

Onboarding KPIs 105

Onboarding KPIs Roadmap Customer Experience KPI 105

Sachin Rekhi

JUNE 18, 2015

Over the past year at LinkedIn I developed a strong appreciation for using Net Promoter Score (NPS) as a key performance indicator (KPI) to understand customer loyalty. NPS analysis is not a replacement for product strategy. The Origin of NPS.

Product Research 129

Product Research Customer Experience User Testing KPI 129

Product Management Lessons from the Trenches

SEPTEMBER 11, 2018

Note that depending on your product and its usage interval, you might have to change this) Retention: 3/7/14 Day Monetization: LTV; Daily revenue per user, units sold, discount rate, unit ASP How to setup your KPI dashboard(s): Once you have done all of the above setting up your dashboard is relatively simple.

Data Visualization 170

Data Visualization Dashboard User Testing KPI 170

The Product Coalition

OCTOBER 3, 2017

Why can data generated KPIs limit your product? Product KPI is defined so we can measure how well the new feature works or resolve an AB testing. That’s why it is only natural that when we come to set the KPI for a new product or feature, we start by looking at the data.

KPI 60

KPI User Testing Product Research Product Strategy 60

Mind the Product

DECEMBER 12, 2018

When you think about increasing engagement you can probably think of many changes you’d make to your product, or features that you’d add. Many teams might immediately jump to finding solutions that will help move toward that KPI. However, we recommend thinking first about the opportunities, not the solution.

User Testing 164

User Testing Customer Feedback Research Software Data Visualization 164

Birst BI

DECEMBER 18, 2018

Historically, business users have been presented with dashboards that describe the current state of a KPI, i.e. Net Profitability, Customer Retention, and more. What happens next is a treasure hunt in identifying the drivers of the KPI’s behavior. Mona Patel works in Birst’s Product Strategy team. How does it work?

Data Visualization 89

Data Visualization Analytic Tools Artificial Inteligence KPI 89

ProductPlan

JULY 10, 2020

I’ve worked exclusively on digital products for over 14 years , primarily in product and design-centric roles. Thinking back, it’s surprising that it was only about five years ago that I had an important epiphany that would alter the trajectory of our company’s product strategy and my career. Lack of shared goals.

Customer Experience 71

Customer Experience Development Team Review Onboarding KPIs Reporting Tools 71

ProductPlan

AUGUST 7, 2020

My Journey Transitioning from Engineering to Product Management. Then, I started gravitating towards product strategy questions, like, “Why am I building products?, I worked with the product leadership to plan out a product strategy. Long term, you can expect to manage a specific KPI (e.g.,

Engineering 111

Engineering Leadership Customer Experience Feedback Software 111

Amplitude

MARCH 21, 2018

An introduction to product strategy with examples of north star metrics across industries. The product north star is easily the most powerful and misunderstood product strategy framework in use today. Should a company only have one product north star? How do you select a good product north star?

Customer Experience 110

Customer Experience Research Software User Testing Data Visualization 110

Amplitude

MARCH 21, 2018

The product north star is easily the most powerful and misunderstood product strategy framework in use today. More product teams are dealing with the consequences of not defining it at all or defining it the wrong way and leading their team down an unintended path. Should a company only have one product north star?

Customer Experience 110

Customer Experience Research Software User Testing Data Visualization 110

The Product Coalition

MARCH 23, 2020

Retention is a metric that measures how many users return to your product over a period of time and considered to be one of the most important KPIs when trying to analyze the product health or potential, it is a key indicator for growth and impacts almost every key business metric (e.g. DAU, Stickiness, LTV and more).

Onboarding KPIs 78

Onboarding KPIs Customer Experience User Testing KPI 78

ProductPlan

AUGUST 10, 2023

Yet the customer experience continually improves while KPI targets come into view. Big bets have big payoffs, but there’s a reason it’s called gambling In the venture capital world, the prevailing strategy is to invest in multiple companies knowing that many will fail. However, they don’t fundamentally shake things up much.

Reporting Tools 98

Reporting Tools Feedback Software Product Research User Testing 98

ProductPlan

AUGUST 27, 2021

Regardless of type, stakeholders generally have these attributes in common: Influence : Stakeholders have enough power and strategic importance to the business that their ideas and opinions can impact the ability to advance the product strategy, create a roadmap, and execute it. How does this project align with their priorities?

Management 88

Management Management KPI Customer Experience 88

Amplitude

JANUARY 23, 2018

They go beyond vanity metrics and have product analytics solutions that allow them to dive deep into their data to understand their customer’s journey. On testing and refining… Bad product teams lack a product strategy, or if they have one that strategy is not clearly delivered throughout their organization.

Weak Development Team 102

Weak Development Team Data Visualization User Testing Analytic Tools 102

Mixpanel

JUNE 17, 2020

But we also believe that if you really want to make a “big bang” kind of product, it’s not only about the copy, it’s also about the content. We went for a lightweight strategy. Looking at the personas helped us define our product strategy as well as the content strategy. You need to know where to start.

Onboarding KPIs 52

Onboarding KPIs KPI User Testing Roadmap 52

Mixpanel

JUNE 17, 2020

But we also believe that if you really want to make a “big bang” kind of product, it’s not only about the copy, it’s also about the content. We went for a lightweight strategy. Looking at the personas helped us define our product strategy as well as the content strategy. You need to know where to start.

Onboarding KPIs 52

Onboarding KPIs KPI User Testing Roadmap 52

ProductPlan

MARCH 6, 2020

Now we’re sifting through the stockpile of ideas and requests hoping something sparks an incremental uptick in a KPI. During this phase, it’s easy to start prioritizing some items that—while undoubtedly worthy in their own right—aren’t really going to impact KPIs at all. Sometimes a lone metric can’t do the corporate strategy justice.

KPI 76

KPI Roadmap Product Research Software Review 76

Mind the Product

DECEMBER 23, 2019

In this ProductTank Toronto talk, two members from the team at Points , Mihnea Galeteanu – Head of Product and Jane Helman – Head of Scrum, explain their coping strategy. To help cope with environmental constraints, it is important to understand what specific KPI is being solved with a new roadmap feature.

Engineering 87

Engineering KPI Roadmap Customer Feedback 87

Mind the Product

JULY 16, 2018

Rather than just collecting statistics, we created a survey that each product person can fill in to provide some data about the interaction: date, type, product(s), use case(s), vertical etc, and some notes on what was discussed/discovered. The survey data all flows through to a power BI dashboard (it really wasn’t that difficult).

Product Research 124

Product Research User Testing Data Visualization Customer Feedback 124

Birst BI

JANUARY 29, 2019

A business user simply selects a KPI of interest, and machine learning algorithms run automatically across all data points that are related to generate the key reasons “why” a KPI is trending upward or downward. Mona Patel works in Birst’s Product Strategy team.

Data Visualization 78

Data Visualization Analytic Tools Reporting Tools Artificial Inteligence 78

Mixpanel

MAY 12, 2020

Neil recently sat down for an AMA session and spoke on a wide range of topics, from product strategy and process pipelines to team composition and building a great career, among many other things. How do you define your product strategy? But strategy is all about focus and finding ways to not compete.

User Testing 52

User Testing Customer Feedback Feedback Software Data Visualization 52

The Product Coalition

MARCH 15, 2020

Product strategy, discovery, and delivery: These are the three general dimensions for which product managers are responsible to optimize in a customer-centric organization. Product strategy exists outside the well defined guideposts of dual-track agile (a product discovery and delivery methodology).

Data Visualization 82

Data Visualization Analytic Tools Product Research Customer Experience 82

Mixpanel

MAY 12, 2020

As Mixpanel’s VP of Product and Design, and our former Head of Engineering, Neil Rahilly brings a blend of strategy, hiring, management, and career advice to those who want to push innovation at their companies forward. How do you define your product strategy? And then it really starts to flow.

User Testing 52

User Testing Customer Feedback Feedback Software Data Visualization 52

ProductPlan

FEBRUARY 8, 2022

As product management has evolved, so has the scope and scale of the role. The bread and butter product management tasks are prioritizing , evolving product strategy , and managing the product roadmap. Vision and strategy. Product management owns vision and strategy.

Data Visualization 105

Data Visualization Feedback Software Reporting Tools Research Software 105

Roadmunk

JULY 20, 2017

Frankly, LTV only becomes relevant to SaaS PMs the longer a product is in market. Looking at the Technology Adoption Lifecycle Model, your LTV is a major KPI once in the Early Adopters phase—just before the chasm. Tracking CAC lets a SaaS PM adjust, pivot, swerve, do whatever needs to be done to improve product strategy.

Customer Experience 74

Customer Experience Product Management Product Manager Technical Review 74

Amplitude

APRIL 9, 2019

Jessica Wagner believes that building products should be a user-centric process from beginning to end. Her career in digital product and strategy has taught her that products only succeed when they offer solutions that users actually need.

Data Visualization 61

Data Visualization Analytic Tools Feedback Software Reporting Tools 61

The Product Coalition

NOVEMBER 26, 2019

QA, but it didn’t fix the planning waterfall : Strategy? Management and business folk therefore still live very much in “waterfall world” where big projects are delivered according to well-defined, largely immutable strategies, roadmaps and project plans. Development ? Execution, which most companies still practice.

Onboarding KPIs 82

Onboarding KPIs Product Research Agile User Testing 82