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B2B Product Manager Magazine November 2018

Product Management University

The B2B Product Manager Magazine November 2018 is now available. When you attain that level of knowledge, your solutions are indispensable, your marketing messages speak directly to the agenda of decision-makers, and your salespeople are treated as trusted advisors. Sales, Positioning and the Nobody Zone. In This Issue.

Magazine 113
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418: Telling the product and brand story – with Sarah Panus

Product Innovation Educators

This is a branding and messaging issue. As product professionals, we need to help position our products in ways that make sense for customers and the organization. These are the types of stories you read in a magazine or on a digital site. Storytelling amplifies that message and gets it across to more people.

Branding 256
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Enhancing Soundcloud’s Discovery Experience and Positioning through Content Categorization

The Product Coalition

A proposed solution What if artists, record Labels and magazines had their own types of accounts? But what if they could choose a record label page they’ve been authorized to tag and a magazine/curator to be premiered on? Soundcloud already lets artists specify a record label as plain text when they upload new content.

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You’re Designing Websites WRONG! Here’s How to Fix It (with Examples)

UX Planet

Key Design Considerations: Clear Product Messaging: Users should immediately understand what the software does and how it benefitsthem. Key Design Considerations: Clear Value Proposition: A concise and compelling message communicates why a business standsout. Example Websites: Medium Smash Magazine 7.

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Transform the way you share your work: Tricks from Hollywood’s publicity playbook

Intercom, Inc.

Advertisements are inescapable – they’re on the side of our bus to work, they’re in the magazine we’re reading, and they’re infiltrating our social media feeds, podcasts, and television shows. “As That means acknowledging the needs of your audience or customers, and the ways this work will impact them – both positively and negatively.

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Glamorous Grandmas of Instagram?—?A Top Influencer Marketing Trend You Don’t Want To Miss

The Product Coalition

Top fashion brands work with these influencers because they believe that a woman of any age must be able to find herself in the pages of a magazine. Like other influencers on this list, Dorrie’s message is that if you are stylish being young you can continue to be yourself at any age. You choose who you are, no matter the age.

Marketing 148
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Customer retention is the new conversion

Intercom, Inc.

But we’ve learned as much as can be learned about home page conversion in my mind, and that prompted this tweet by a guy called Benedict Evans , who make a point that a cool new messaging app can launch today, and within a few days, it can get a million users. A cool new messaging app getting to 1m users is the new normal.