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B2B Product Manager Magazine October 2020

Product Management University

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist.

Magazine 130
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B2B Product Manager September 2021

Product Management University

B2B Product Manager September 2021. The highest performing product management teams know the market as well or better than they know their products. A regular cadence of job rotation is an easy way to keep the product management cupboard stocked with market expertise. Product Management Playbook.

B2B 130
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Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017

Product Management University

The B2B Product Manager Magazine March 2017 is now available. We also throw in a few tips for improving feature adoption, product demos, product planning and win-loss analysis. In This Issue: Blog: High-Octane Product Management. Obsess Over Customer Success and Product Success is All But Guaranteed.

Magazine 100
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Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

Product Management University

The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone.

Vision 113
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Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017

Product Management University

The March 2017 Issue of The B2B Product Manager Magazine is now available. We also throw in a few tips for improving feature adoption, product demos, product planning and win-loss analysis. Product Demo Techniques: Telling Versus Selling. Win-Loss Analysis: Is It Really the Product?

Magazine 100
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The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem

Product Management University

The B2B Product Manager Magazine May 2018 is now available. The mantra of every product, marketing and sales professional starts and ends with finding and solving customer problems. In This Issue: Blog: High-Octane Product Management. In the Trenches FAQs: For Inquiring Product Management Minds.

Vision 100
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ONE THING on Vision and the Cover Story

Product Culture

When working on vision with stakeholders, I like the Cover Story technique taken from the book Gamestorming. Each stakeholder draws the cover of a magazine (e.g., What impact has this product made on the customer base? You can see other stakeholder tips in Chapter 8 of my book, Product Roadmaps Relaunched. First Name.

Vision 52