Intercom, Inc.

DECEMBER 3, 2020

For this virtual panel, we’ve gathered the team that made it happen: Thomas Creighton de Farias – Senior Product Education Producer. Lucas Souza – Engineering Manager. Alex Potrivaev – Senior Product Designer. Nicole Garrison – Product Marketing Manager. Alex: I’m Alex.

User Testing

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing

The Product Coalition

FEBRUARY 9, 2021

Leadership and management books haven’t been included because when you’re just a small team, amping up leadership capability provides less leverage than solid execution of the topics that I will cover. A framework for thinking about how to really engage your users and customers with your product. by Justin?—?Takes

Books

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. This may sound like a platitude (it sorta is) but it implicitly highlights the cross-functional nature of the product marketer's job," Cuttica said.

Positioning

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. This may sound like a platitude (it sorta is) but it implicitly highlights the cross-functional nature of the product marketer's job," Cuttica said.

Positioning

The Product Coalition

MAY 9, 2023

With outbound enterprise sales, you need to reach out to many people to get some calls. PLG customers are the best Since we did do PLG and outbound sales in parallel for a while, we do still have some sales-won customers. I would definitely not recommend doing PLG without a strong product manager and UX designer.

User Testing

Intercom, Inc.

DECEMBER 20, 2018

Sujan: Mailshake is an outbound sales tool. I actually started it more for marketers; my background is in SEO, and then doing that the longest time and I did a lot of outreach. I’m more like the product manager in this role where I’m saying: “Okay, here’s what you said. Sujan: Absolutely.

Outbound

Userpilot

MAY 19, 2021

The first thing you need to know to craft a successful marketing plan is…what your users “hire” your product for. What job do they need to get done with your product? Does your product help employees save time while invoicing? Does it help marketing managers publish posts faster? Paid digital ads.

Research Software

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. The State of Product Marketing today Product Marketing is like Customer Success was 5 years ago; misunderstood but easily thrown around. What is Product Marketing?

Data Visualization

The Product Coalition

NOVEMBER 23, 2021

Snapshot of element of whole offers & experience gaps of startup V (image1) by Surbhi B Sooni Managing partnership ecosystem It is the most important strategy for penetrating the market, especially for startups into farming, building electric vehicles etc. Let me walk through the entire workshop in the phases with its results.

Startups

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research

The Product Coalition

OCTOBER 21, 2019

it’s much trickier in the world of products. The roles of Product Manager, Product Marketer and Product Owner (if they all exist in your company) will all vary depending on what senior management have seen before, what other roles exist, the types of product and the size (or maturity) of the company.

Outbound

Userpilot

FEBRUARY 25, 2021

You will discover the latest content marketing trends by people who began their careers as content writers and have no shortage of MQLs. Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates.

Research Software

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. If people aren’t looking for your solution, you have to educate them about the problem your product solves.

Feedback Software

Userpilot

AUGUST 23, 2023

Value chain management consists of managing, monitoring, and optimizing all discrete activities that contribute to the customer value chain. Value chain analysis must factor in primary and support activities, probe customers to uncover insights, and incorporate feedback during product development and quality control processes.

User Testing

Intercom, Inc.

APRIL 18, 2019

Over the past four years, the number of Customer Success Managers (CSMs) in the industry has increased 400%. Though he had experience in recruiting, sales and product, marketing was new ground for him. In the early days, if an outbound call [asked], ‘Who runs customer success for you?’ So too has Gainsight’s revenue.

Outbound

Userpilot

OCTOBER 8, 2021

The emergence of the product-led growth strategy. In the past, any rapid growth that occurred in software companies was largely sales-based or marketing-based. Sales-based growth meant sending thousands of outbound messages in an attempt to find the key decision-maker, shorten the sales cycle, and close aggressively.

Analytic Tools

Intercom, Inc.

JULY 19, 2021

And not only does this additional insight mean that you can provide more helpful, relevant support, but it also enables you to serve up targeted, relevant messages , for more impactful sales and marketing outreach. Teams that benefit: Sales, marketing, customer success. So when we say they benefit every team, we really mean every team.

Weak Development Team

Userpilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? It’s evident that businesses will start using it.

Data Visualization

Userpilot

AUGUST 15, 2024

Ben Williams’s approach to scaling product growth Ben Williams’s approach to scaling product growth is deeply rooted in product-led growth (PLG) and product-led sales (PLS). Usually, he works with B2B companies that have already achieved product-market fit and are looking to scale their operations.

Customer Experience

Mironov Consulting

FEBRUARY 6, 2020

This makes sense when most outbound spending is through Marketing (not field sales) and we can isolate campaigns or messages or channels with enough volume to accurately compute CAC. Fitbit sold 28M units before being acquired, having tested hundreds of distinct marketing campaigns.).

B2B

Intercom, Inc.

SEPTEMBER 21, 2022

Suddenly you could sell and market to millions of people, anywhere in the world. And with that explosion in addressable market came an explosion in customer service requests. Suddenly it became increasingly difficult to manage increasing volumes of customers and hang on to those personal relationships.

Research Software

Brian Balfour

JULY 12, 2017

This is part 3 in a series about the growth frameworks companies need to grow to $100M+ Part One: Introduction & Why Product Market Fit Isn't Enough. The Road to a $100M Company Doesn’t Start with Product. Which brings us to part three: Product Channel Fit. Products need to be molded to the channel.

User Testing

Userpilot

SEPTEMBER 19, 2023

The simple answer is that it combines product management , customer acquisition, and customer success into a unified product-led growth collective that your sales teams and the entire company can get behind. Top-down funnel Top-down funnels are usually built from a combination of outbound sales and account-based management.

Data Visualization

Userpilot

FEBRUARY 4, 2022

Transactional model: The transactional sales process requires a few sales reps for potential customers who are hesitant to pay the price of your product. The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles.

Feedback Software

NextBigWhat

OCTOBER 30, 2020

Product-Market Fit: PMF is achieved when your users love your product so much they spontaneously tell other people to use it. You can always feel product-market fit when it is happening. The customers are buying the product just as fast as you can make it. CM3 is CM2 minus Marketing. Follow @sujayath.

User Testing

Userpilot

AUGUST 7, 2019

How is Customer Success correlated with Product Marketing? How to win the Customer Success game and become the leading product in your niche with 4 less known Customer Success best practices (How Growbots does it). What’s the correlation between Customer Success and Product Marketing? Let’s get started!

Customer Experience

Andrew Chen

MARCH 18, 2019

However, the better observation is that if you are starting a brand new company, then you have the opportunity to both pick the idea — and have a hypothesis about product/market fit — as well as to pick its growth strategy at the same time. Product/market fit could be a lot better. Stay outbound. Actually LTV.

User Testing

Intercom, Inc.

MARCH 17, 2022

John isn’t your average product manager. In his twenties, he stumbled through a number of quirky jobs – from working in a kids TV show to touring the US with a van with friends and creating an obscure bartending video game – until eventually, he got into product management. Stumbling upon product management.

Analytic Tools

Userpilot

JANUARY 26, 2024

Product-led growth is predicted to become even more prominent in 2024. For those who would like to implement the growth model, here's our product-led growth playbook. In this article, we share 11 tried and tested tactics for product managers who want to up their PLG game. Let's dive in!

Analytic Tools

BrainMates

SEPTEMBER 19, 2022

In order for a business to manage an efficient, happy and engaged workforce, there are a huge number of processes required – from payroll to rostering, health and safety, and employee development. ReadyTech is one company whose products are making an impact on the way Australian and New Zealand businesses are managing their workforce.

Feedback Software

Product Bookshelf

FEBRUARY 21, 2017

Product managers can learn a lot from growth marketers. Growth teams can be part of product teams and modify the product to increase growth. Although some growth tactics are specific to outbound marketing, many are directly tied to the product. The Laws of Growth.

Data Visualization

Gainsight

JANUARY 18, 2021

Zuora wants its customers to transform and manage their subscribers by empowering them with the right understanding and flexibility surrounding the subscription business model. Chris revealed that as CPO, he sees his role as having accountabilities for ALL the product strategy, product roadmap, and product execution.

Technical Review

Usersnap

FEBRUARY 14, 2023

While creating a SaaS go-to-market strategy and distribution plan, ask yourself: How can I best share my value proposition with my target audience? Will I focus more on inbound or outbound sales, or both equally? What channels will I use to distribute and advertise my products?

Research Software

BrainMates

SEPTEMBER 4, 2023

How to Drive Product-Led Growth By KATHRYN SHEPHERD-KING If you’ve been in the product management world for any length of time, you’ll have probably heard about product-led growth. Marketing and sales both have a more traditional funnel approach and generally a higher cost of acquisition.

Data Visualization

Aptrinsic

MARCH 19, 2018

A majority of SaaS companies that I have built products for have brought their products to market with a sales led G2M motion. The sales reps would source new customers through outbound efforts and engaging their professional network.

Enterprise

Bain Public

NOVEMBER 4, 2018

As promised, here are the slides from my talk at Impact Product Management Conference 2018 event in Budapest, Hungary. The challenges of product development are not about products. The empathic component is what makes a product manager special. That’s project management. Watch the video here : [link].

User Testing