Roman Pichler

MARCH 9, 2021

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

Product Goals 156

Product Goals Weak Development Team User Testing Vision 156

Roman Pichler

NOVEMBER 3, 2020

For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. Based on this insight, I have come up with the product strategy cycle shown in the picture below. I call these outcomes product goals. Enter the Cycle.

Product Strategy 426

Product Strategy Strategy Product Research Technical Review 426

Roman Pichler

JUNE 1, 2020

What’s more, it makes it unlikely that the stakeholders will fully support the product decisions and that they will follow them through. But do not accept inappropriate behaviour and do not allow people to treat you like a project manager, team lead, or personal assistant. Increase your product management expertise.

Weak Development Team 345

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Roman Pichler

SEPTEMBER 13, 2022

An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? The vision is transformed into needs and business goals.

Product Strategy 349

Product Strategy Strategy Vision Product Research 349

Roman Pichler

SEPTEMBER 11, 2023

This includes a sound understanding of the market, the user and customer needs, and the competition as well as solid product management skills such as the ability to develop an effective product strategy and an actionable product roadmap (as I explain in more detail in the article The T-Shaped Product Professional ).

Reporting Tools 385

Reporting Tools User Testing Customer Experience Product Research 385

Roman Pichler

OCTOBER 5, 2021

The Product Backlog is Too Big. A few years ago, I was asked to help a healthcare company with their agile transition and its impact on product management. One of the challenges the agile transition team was concerned about was the choice of the right product backlog tool, which at first seemed odd to me.

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Roman Pichler

FEBRUARY 14, 2023

2 Use Scrum for Products that Experience Uncertainty and Change Scrum is often seen as the standard way to create digital products, and I have met more than one company where the product managers were told to be agile and do Scrum. As I mentioned earlier, Scrum is not a product management framework.

Product Research 382

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Roman Pichler

APRIL 5, 2022

For product strategy and roadmap meetings, I recommend involving the key stakeholders , for example, someone from sales, marketing, support, and finance, as well as development team representatives—ideally members who know about the user experience (UX), architecture, and technologies. Assess product strategy and adjust if necessary.

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Folding Burritos

DECEMBER 4, 2019

I talk to a lot of PMs and I ask them (and everyone who subscribes to my newsletter) the same question: what’s your biggest struggle as a Product Manager? Having put together a fairly popular resource on product prioritization methods, I would’ve hoped the situation to be different. Culprit #1: Mr. Roadmap. Why is that?

Customer Experience 585

Customer Experience Research Software Product Research User Testing 585

Roman Pichler

SEPTEMBER 2, 2020

Step 1: Ensure that you know who the product is for and why people will want to use it. I’ll never forget the day when I suggested to the product manager of a brand-new healthcare product to prioritise its features. ” (Note that I have chosen a dual goal that captures the desired business and user benefits.).

Healthcare 77

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The Product Guy

MARCH 30, 2018

Because market awareness drives roadmaps that have the highest likelihood of “changing the game”. You’ll learn things that change your roadmaps for the better. You’ll learn things that confirm your roadmap is right. You’ll learn things that have no impact on your roadmap. And I wasn’t half bad.

User Testing 299

User Testing Feedback Software Research Software Customer Experience 299

Roman Pichler

SEPTEMBER 7, 2021

Goal-oriented (a.k.a. Traditionally, product roadmaps are output-focussed plans that map features like registration, search, and reporting onto a timeline. Such a roadmap essentially states when a piece of functionality will be delivered. Listen to this article: [link]. Outcome-based).

Roadmap 156

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Roman Pichler

APRIL 1, 2020

While I really appreciate this entrepreneurial aspect of our work, it can bring up tension, stress, and frustration when we are trying to progress our products towards agreed goals but are in danger of missing them, be it a sprint goal , product goal on the roadmap , or a strategic user or business goal.

Customer Experience 292

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Roman Pichler

APRIL 1, 2020

While I really appreciate this entrepreneurial aspect of our work, it can bring up tension, stress, and frustration when we are trying to progress our products towards agreed goals but are in danger of missing them, be it a sprint goal , product goal on the roadmap , or a strategic user or business goal.

Customer Experience 292

Customer Experience Product Management Product Manager Product Research 292

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators.

Feedback Software 280

Feedback Software Data Visualization Analytic Tools Research Software 280

Roman Pichler

MAY 11, 2021

Instead, you should engage the stakeholders, leverage their expertise, and generate as much buy-in as possible , as I explain in more detail in my article “ Stakeholder Management Tips for Product People.” Myth #2: The product owner is a tactical role focused on managing the product backlog.

Weak Development Team 362

Weak Development Team Product Research User Testing Customer Experience 362

Roman Pichler

JULY 6, 2021

Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. But I find that it usually not enough.

User Testing 344

User Testing Product Research Weak Development Team Customer Experience 344

Johanna Rothman

SEPTEMBER 11, 2023

Consider These Product “Owner” Teams Effective product owners need to collaborate with several kinds of teams: They work with “their” feature/product team, to write stories and create good backlogs for the near-term work. See the roadmap series. So the product owner works alone.

Product Goals 119

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Roman Pichler

FEBRUARY 9, 2022

Process and collaboration : Teach agile values, principles, and practises to the product owners, development teams, stakeholders, and management. This includes sprint planning , Daily Scrum , sprint review , and sprint retrospective , as well as product strategy and product roadmap workshops.

Reporting Tools 366

Reporting Tools Weak Development Team Feedback Software Product Research 366

Roman Pichler

DECEMBER 1, 2020

Goals in Product Management. As I explain in my book How to Lead in Product Management , setting the right goals is crucial to align stakeholders and development teams and to achieve product success. Does this mean that there is a natural fit between goals in product management and OKRs?

Product Management 156

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Roman Pichler

MAY 4, 2022

But what Scrum lacks in my mind, is a way to involve the key stakeholders in strategic product decisions and the product discovery work. That’s understandable, as the framework is focused on the development of complex products. You need the stakeholders’ active contribution to progress the product and reach the product goals.

Product Research 345

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The Product Coalition

FEBRUARY 25, 2023

Product leader Aatir Abdul Rauf outlines questions product managers should ask when crafting a product strategy. By Tremis Skeete , for Product Coalition Product strategy continues to be a misunderstood concept and energizes many conversations and debates on LinkedIn. It’s not a set of goals.

Product Strategy 158

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Roman Pichler

JUNE 7, 2022

You’ll end up guessing how well the product is doing and if it is creating the desired value. While common sense suggests that managing a product without the right measurements is not a sensible approach, I’ve seen product teams who did not use any KPIs. Then ask yourself how you can tell that these goals have been met.

KPI 334

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Userpilot

SEPTEMBER 28, 2022

Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. In this article, we’re going to explore what makes an effective product goal, the difference between goals and product initiatives, how to set them and make them work with your product backlog, and more.

Product Goals 98

Product Goals Feedback Software Customer Feedback User Testing 98

Roman Pichler

JUNE 19, 2017

The Daily Scrum meeting, sometimes also referred to as stand-up meeting, wants to help the development team manage its work. In Scrum, the team collectively agrees to a sprint goal and is responsible for meeting it. Therefore, don’t turn it into a product backlog or roadmapping workshop. Do not tell the team what to do.

Product Management 185

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Alchemer Mobile

MARCH 14, 2022

Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. There are three feedback-focused product goals winning mobile teams should prioritize in 2022: Focus on the first 30 days.

Data Visualization 263

Data Visualization Reporting Tools User Testing Customer Feedback 263

Roman Pichler

NOVEMBER 6, 2023

Listen to the audio version of this article: [link] Leading as the Person in Charge of the Product When you hear the term leadership , you might first and foremost think of a senior manager like the head of product, Director of Product Management, VP of Product, or Chief Product Officer.[

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Product Talk

FEBRUARY 14, 2024

And if you’re really excited about an idea, you might look for opportunities to share it outside your company with the broader product community. Today’s Product in Practice features a continuous discovery champion who did all three. Texthelp has over 50 million users served by 12 product teams in the US, the UK, and in the Nordics.

Analytic Tools 309

Analytic Tools Research Software Product Research User Testing 309

Roman Pichler

DECEMBER 6, 2022

Product success is not something you can achieve on your own as a product manager or Scrum product owner. Instead, you rely on the contributions and the support of the key stakeholders , the development team members, and possibly other product people who help you manage a large product.

Leadership 329

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Userpilot

FEBRUARY 26, 2023

Roadmaps vs backlogs: What’s the real difference and why does everyone keeps using these terms interchangeably when they mean different things? TLDR Understanding the difference between a product roadmap and a backlog is crucial for product managers. Product managers, what is a product backlog?

Roadmap 98

Roadmap Product Research Research Software User Testing 98

Roman Pichler

JUNE 7, 2021

In practical terms, involve stakeholders and dev teams in decisions that affect the product strategy and the product roadmap —be it that you create the plans or that you make bigger changes to them. Additionally, include the development team members in product backlog decisions , and always choose sprint goals together.

Weak Development Team 74

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ProductPlan

AUGUST 4, 2022

Product roadmapping frameworks work in a very similar way. There are a few routes you can take to achieve your product goals. Recap: What are Product Roadmaps? A product roadmap is a holistic visual document that outlines your product’s growth path. Let’s map this out.

Framework 98

Framework Roadmap Feedback Software Customer Feedback 98

The Product Coalition

DECEMBER 13, 2021

The importance of measuring the small outcomes associated with their product goals or visions is the key to churn expected benefits throughout the product life cycle. In summary, this framework gives an opportunity to discover, experiment, build, measure, learn and sell the product for outcomes aligned with the product vision.

Framework 185

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Userpilot

APRIL 24, 2025

Want to advance your career in product management or find top talent for your team? This article shares exciting product manager roles focused on retention and churn and showcases standout candidates in the field. Recommended product manager job openings in data-driven companies 1.

Research Software 52

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Roman Pichler

SEPTEMBER 18, 2017

But in product management, there are several horizons that need to be considered—how many depends on the product planning model you use. The product backlog contains the details necessary to develop the product as outlined in the roadmap including epics and user stories.

User Testing 184

User Testing Technical Review Vision Data Visualization 184

Userpilot

AUGUST 6, 2024

Building and launching successful products requires more than just a good idea—it demands smooth coordination, strategic planning, and effective collaboration. This is where product lifecycle management software solutions come into play to align product management with company goals. Let’s get right to it.

Analytic Tools 105

Analytic Tools Feedback Software Reporting Tools Data Visualization 105

Alchemer Mobile

OCTOBER 31, 2018

Our new guide, Five Hard Questions for Mobile Product Managers , covers tough questions product leaders should ask themselves, especially through a mobile lens. If you’re aiming to push yourself and your product to the next level, analyzing yourself is the best place to start! Question #1: Am I the CEO of the product?

Product Management 147

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