Product Management Unpacked

JULY 16, 2020

I turned introspectively to study why products fail – starting with my own products and then expanding to study other products by way of coaching and advising. The end-goal is creating a practicable meta-framework for shortening cycle times from idea to product/market fit.”. Rich Mironov CEO @ Mironov Consulting.

Product Research

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing

The Product Coalition

APRIL 25, 2018

A Certain Success Product-Market Fit, as made popular by the great Sean Ellis , is a concept that revolves around a simple assumption. The assumption is that if you can create a product that fits perfectly with a specific market, then you’re onto a winner. The great thing about Product-Market fit is that it makes sense.

User Testing

The Product Coalition

JULY 10, 2022

Finding product market fit Every product, business, brand, service, or other impactful venture has been successful through product market fit. Marc Andreessen coined this term and defined it as: “B eing in a good market with a product that can satisfy that market.” See ambiguity effect.

User Testing

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

User Testing

Userpilot

DECEMBER 22, 2021

2022 will be the year of data in product – Product Managers will become more and more data-driven in their decision-making, and will offer more personalized product experiences based on user behavior data. So I’d expect some biggest trends to be: – Product Led-Growth (PLG) as a necessity, not a luxury.

Analytic Tools

Userpilot

AUGUST 30, 2023

With its feature heat maps , Userpilot enables product teams to visualize how users interact with various product elements and enhance the customer experience. The platform is popularly used by product management, product growth, product marketing, and UX designing teams. Userpilot’s pricing policy.

Data Visualization

BrainMates

FEBRUARY 12, 2020

As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). These words describe not only the end-product but also how we got there. What is a “market-driven” Product?

Marketing

Alchemer Mobile

OCTOBER 19, 2023

Market Researchers who want to understand audience groups with precise segments and targeting across surveys and studies, and who want to generate audience lists from past study participants. Business Process Owners who need to audit form data across automated business processes to comply with regulatory or organizational policies.

Data Visualization

Product Culture

MAY 17, 2023

Successful product people work hard on market fit: What problems might lead customers to test or buy their product? For more information about our privacy practices please visit our Privacy Policy here. See Chapter 9 of my book, Product Roadmaps Relaunched. How many customers would potentially do the same?

User Testing

The Product Coalition

MAY 9, 2023

If you’re selling to developers, that’s a no-brainer, but also when you’re selling to designers, marketers, and others — they usually like to just try things out on their own, not getting on dozens of sales calls with software providers. We started with two huge enterprise customers even before we had a product.

User Testing

Userpilot

SEPTEMBER 14, 2023

The role of the growth product manager focuses on identifying and maximizing product growth opportunities. The product launch manager collaborates with the marketing team to develop launch plans and oversees their implementation. Hardware product managers are responsible for building and launching physical products.

Research Software

Andrew Chen

JANUARY 9, 2020

A really detailed 68 page analysis of the podcast market. Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). The podcast ecosystem in 2019. It’s super fun.

User Testing

Intercom, Inc.

APRIL 25, 2019

In general, growth is a good problem to have – it means you’ve found some measure of product market fit and you’re generating real revenue from active users. Enterprise sales usually involves a bigger staff than SMBs, with brand new roles like sales engineering and field marketing. Are you prepared to invest?

Data Visualization

The Product Coalition

MAY 9, 2020

This one came from a VP of Product in the US. It was a video call in March, and her company was announcing a work-from-home policy for the foreseeable future. COVID-19 induced behavior changes bring this approach to the forefront of many product strategies. Permanent product market fit evades most products.

User Testing

Userpilot

JULY 22, 2024

An effective product expansion strategy is the fuel that propels a SaaS business forward. It enables you to capture new markets, increase revenue, and solidify your competitive edge. But navigating the complexities of product expansion can be tricky. There are four types of Product Market Expansion strategies.

Research Software

Mironov Consulting

JULY 28, 2022

The Enterprise Sales/Solutions side of the organization [new sales, renewals, customer success/implementation, professional services, support escalations, account-based marketing] deals with one major customer at a time then mentally moves on to the next.    Where else can we make this product fit?   Sequentially.  Right

Reporting Tools

Amplitude

DECEMBER 2, 2020

CX and data are linked because, as Amplitude Product Marketing Manager Anastasia Fullerton says, “ The only way to answer questions about customer experience at scale is with your data. Instrumentation: Establish workflow and policies around data collection and use. They also solve four times as many requests.

Customer Experience

Intercom, Inc.

APRIL 22, 2019

How did you all get to product-market fit ? Rick : I heard a great analogy that when you’re in pre-product-market fit, you can feel like you’re in a desert. “When you’re in pre-product-market fit, you can feel like you’re in a desert. Kaitlyn : Honesty is really the best policy.

Customer Experience

Userpilot

DECEMBER 17, 2021

SaaS pricing models and strategies differ from traditional products because most businesses use a subscription-based SaaS pricing model. The fact that prospective customers need to commit to ongoing payments means it will be harder to convince your target market to make their first purchase. Easier marketing. Limited market.

Research Software

DISQO

JULY 6, 2020

In just a few years since their founding in 2017, Rhino has introduced an affordable security deposit alternative to the real estate market that relieves renters from the upfront costs of renting — and benefits landlords, too. Many of the necessary pieces for product-market fit were in place when Rhino launched.

User Testing

Product Culture

FEBRUARY 2, 2022

Our Privacy Policy. *. For more information about our privacy practices please visit our Privacy Policy here. Jobs My friend Phil Granof, CMO of e-tail rocketship NewStore is looking for the right Product Marketing VP to spearhead their evolution from an engineering focus to a go-to-market focus.

Naming

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. It helps the customer understand your product and how it can satisfy their needs.

Research Software

The Product Coalition

NOVEMBER 29, 2022

However, it might still hold information on some narrow claims or policy issues. Understanding the usability of mobile products is the key to success as a mobile product manager. The better you understand what users expect, the more effective in product market fit you will be. it’s too complex.

Analytic Tools

Product Culture

MAY 24, 2023

In a startup, the founder is often the driver of product/marketing/sales/vision/kitchen sink. As the organization scales, it may hire a product person. Being the first product hire is tough, because of all the context locked the founder's head. We will treat your information with respect.

Naming

Arkenea

JANUARY 13, 2025

Of course, you’ve got to have built a product and it helps if you’ve ventured in the market to get traction or product market fit for it. But applying for an accelerator program is a major decision for any startup; and there are some distinct pros and cons.

Weak Development Team

Product Culture

AUGUST 17, 2022

Our Privacy Policy. *. For more information about our privacy practices please visit our Privacy Policy here. Developers, product, marketing, and design have the same incentives. See Chapter 4 of Product Roadmaps Relaunched on OKRs. We will treat your information with respect.

Naming

Product Culture

APRIL 27, 2022

Our Privacy Policy. *. For more information about our privacy practices please visit our Privacy Policy here. David Daniels wrote in, asking “I am interested in a tool or framework to build personas to confirm/reject product market fit by target audience.” We will treat your information with respect.

Naming

The Product Coalition

NOVEMBER 25, 2019

Varied experience and on-the-job learning As the programs are rotational, you’ll be exposed to many different aspects of the Product world. You might be working on something like updating the company’s privacy policy, or collaborating with a UX team on a new product. They’ll be very valuable contacts for you in the future.

Analytic Tools

Modus Create

JULY 2, 2021

It’s one thing to validate your idea in the market. In the race to grab market share, startups occasionally brush performance issues under the carpet to focus on new features. In 2012, a competitor entered the market. So founders like to hire a team that can quickly iterate on ideas and find the product-market fit. .

Startups

ProductPlan

MAY 7, 2019

Product Marketing. Making a North Star Metric focused on the sales funnel can overlook that fact that all traffic is not created equal and once you get people to try your product they better actually have a good experience. Privacy Policy. ROADMAP TEMPLATES Product Roadmap. Multiple Product Roadmap.

Customer Experience

ProductPlan

MARCH 13, 2019

An easy corollary would be to apply that same rationale to product managers—they’re the “CEO of the product,” so if the product reached the metrics the company set out then they’re doing a great job, and if not, well, it must be the product manager’s fault.

Product Manager

Dear Strategy

JANUARY 6, 2020

This particular company has a price matching guarantee, so I called to get an adjustment, but was quickly told that, because it was Black Friday, their normal price matching policies didn’t apply. It should be noted that not everyone does suspend their price matching policies during this time, but I certainly understand those who do.

Customer Experience

Pragmatic Marketing

APRIL 3, 2018

Along with this rapid adoption comes a need for product managers and product marketers to re-imagine their roles. Something happened, and it happened on their end: a sudden shift in IT policy, a desperate need to cut back expenses, a singular event no one could have predicted but that made sticking with your product untenable.

User Testing

Mixpanel

MAY 9, 2024

Here are a few real-world examples of how our customers have used the product insights they gained from Mixpanel to help them launch new products and features, grow their market share, and even determine product-market fit. That’s why product-market fit is crucial to all companies—especially early-stage startups.

Data Visualization

ProductPlan

MAY 21, 2019

Product Marketing. Short of going public, the goal of many companies is being acquired by a deep-pocketed, larger company with a complementary set of products. Continuing to exist as a separate product because it has a distinctive brand or market, or it simply makes more sense to maintain as a standalone offering.

User Friction

Dear Strategy

FEBRUARY 3, 2020

But, technically, there is nothing to prevent a retailer from turning around and selling those products to consumers at whatever prices they choose. I mean, they already made their money by selling their products to the retailers, right? Are you interested in strategy workshops for your product, marketing, or business managers?

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