Intercom, Inc.

MAY 16, 2018

Despite the mountain of evidence contradicting the mantra of “if you build it, they will come”, it’s still extremely prevalent among product-first companies. In this article, you’ll learn how to: Understand the role of product marketing. Start creating your product marketing plan.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. In my young naivete, I just figured some people liked my products and some didn’t. That’s where I figured out the number one rule of product positioning.

Positioning 147

Positioning Research Software Healthcare Demo 147

Product Innovation Educators

AUGUST 19, 2024

A guide to successful product launches – for product managers Watch on YouTube TLDR The LAUNCH framework, created by James Whitman, offers a complete approach to successful product launches. The LAUNCH Framework Launching a new product successfully is a big challenge for many companies.

Feedback Software 319

Feedback Software B2B Onboarding KPIs Customer Feedback 319

Product Innovation Educators

FEBRUARY 28, 2022

How product managers can move their customers to action using the StoryBrand Framework. Today we are talking about how to clearly communicate the value of a product to customers. Specifically, we will learn about a 7-part framework for marketing communications. 17:48] How do we apply these story elements to marketing?

Framework 236

Framework Marketing Transportation Product Manager 236

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

Intercom, Inc.

AUGUST 25, 2020

On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. Product people need to think end to end. Today’s episode is actually about marketing. What is product marketing?

Marketing 238

Marketing Onboarding KPIs Feedback Software Reporting Tools 238

Amplitude

FEBRUARY 1, 2021

A lot of teams obsess about getting everything perfect for product launch day. There are marketing emails to assemble. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. In the Mad Men world of marketing, a huge launch day could be vital in building hype.

Product launches 111

Product launches Strategy User Testing Product Research 111

Userpilot

SEPTEMBER 11, 2023

What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Intercom, Inc.

JULY 9, 2018

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.

Product launches 117

Product launches Product Research Customer Experience User Testing 117

Intercom, Inc.

SEPTEMBER 1, 2021

At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . More and more, I see startups hiring PMMs as their first marketer ”.

Marketing 138

Marketing Product Marketing User Friction Customer Experience 138

The Product Guy

APRIL 21, 2019

Guest Post by: Anthony Lazarus (Mentee, Session 8, The Product Mentor) [Paired with Mentor, Patrick Hoffman]. A customer-centric approach focuses on providing a positive customer experience to drive profit and gain competitive advantage. Higher revenue and market share. More About The Product Mentor. Builds brand.

Data Visualization 378

Data Visualization User Testing Customer Experience Product Research 378

Roy Madden

JUNE 23, 2022

Market Intelligence. Easily track the latest product launches in your industry with Feedly’s AI engine. Keeping up with your competitor’s latest product announcements in real-time is close to impossible. We’ve added Product Launches to the list of strategic moves Feedly’s AI Engine understands.

Product launches 103

Product launches Artificial Inteligence User Testing Product Research 103

Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

Product launches 98

Product launches Product Research User Testing Research Software 98

Userpilot

NOVEMBER 13, 2023

How can you craft a product launch email to build anticipation, supercharge your sales, and establish a strong connection with your target audience? Indeed, a successful product launch email campaign is essential to the success of your product growth strategy. What is a product launch email?

Product launches 103

Product launches Feedback Software Reporting Tools User Testing 103

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. What is a product launch plan?

Feedback Software 97

Feedback Software Research Software Analytic Tools Product launches 97

Mind the Product

OCTOBER 8, 2018

This is a critical step, as the real user need is the seed from which any effective product has to grow. Understand Your Competitors Through Market Research. Once he’d decided to build a sanitary pad product for his wife, Arunachalam didn’t jump directly into the building process. Product Management Takeaway.

Product Research 183

Product Research User Testing Marketing Customer Feedback 183

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Gainsight

MARCH 18, 2021

At first glance, there isn’t much overlap in product marketing and customer success teams’ day-to-day responsibilities. However, the roles of product marketing and customer success are far more alike than not, and this is most obvious when your team is launching a new product. Here are five reasons why: 1.

Product launches 93

Product launches User Testing Customer Experience Customer Feedback 93

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Apply for this position. Grow and lead the product marketing team. Apply for this position. About Feedly.

Marketing 118

Marketing White Paper User Testing Customer Experience 118

Userpilot

OCTOBER 19, 2024

Customer satisfaction (CSAT) is a measure of how well a company’s product, service, and overall experience meet customer expectations. According to a Deloitte report , positive customer experiences can lead to a 140% increase in spending compared to negative ones. An excellent social media review is a powerful marketing tool.

Customer Satisfaction 111

Customer Satisfaction Customer Experience User Testing Feedback Software 111

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. How can you gauge the viability of expanding your business reach?

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Market Research. Product Development.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Mind the Product

APRIL 24, 2018

What is our positioning? We could only conclude that we had launched the product with positioning that was too generic, and that our goal – to convert all Mac users around the world, instantly – was too broad. Imagine that you are building a product for everyone who regularly uses a Chrome browser.

User Testing 161

User Testing Customer Feedback Customer Experience Data Visualization 161

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Product positioning allows you to identify your market niche.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

freshtrax

MAY 30, 2025

During a meeting earlier this month with Brandon Hill, CEO of btrax, our conversation shifted from sales and marketing to Japanese culture and business practices. And what does it say about how products cross cultural boundaries in our globalized market? ” This sent me down a rabbit hole. .” Sound familiar?

User Testing 97

User Testing Branding Naming Customer Experience 97

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 108

Feedback Software Research Software Product Marketing Marketing 108

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product.

User Testing 98

User Testing Feedback Software Product Research Strategy 98

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Mind the Product

APRIL 10, 2020

Part of the role of a product manager is to discover and help build products that have a high market impact. But how many of us can say that we launched a product or service that created a step-change in our industry? At Google and Bing, only 10-20% of experiments generate positive results.

Framework 223

Framework Weak Development Team Customer Experience User Testing 223

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. What is a product marketing framework?

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. I believe that the tactics can help both entrepreneurs and product managers launch better products with a higher chance of succeeding in the market. So, What is Market Validation?

User Testing 126

User Testing Startups Product Research Testing 126

Userpilot

NOVEMBER 30, 2022

How can product managers leverage them to orchestrate successful product launches ? These are some of the questions that Spencer Grover , Product Marketing Manager at Salesforce , answered in his recent presentation at Userpilot’s Product Drive 2022 conference. The 7 Laws of Go-To-Market.

Feedback Software 98

Feedback Software User Testing Marketing Onboarding KPIs 98

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Product Marketing Research Software 98

Mind the Product

DECEMBER 11, 2018

There are lots of resources to help startups through their first product launch (if you haven’t found them yet, try looking here ). Is the process different if you’re a product manager in an established organisation, where products have already been launched? Product Positioning Becomes More Complex.

User Testing 171

User Testing Customer Feedback Customer Experience Product launches 171