bpma ProductHub

OCTOBER 2, 2017

How would you assess your own roadmapping process? A new book, Product Roadmaps Relaunched, could help you re-think and re-launch your approach to Product Roadmapping. It’s a real practitioners’ book, written by four Boston-based leaders in Product Management: C. Register @ www.bostonproducts.org.

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Books Roadmap Software Review Workshop 394

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Intercom, Inc.

JUNE 4, 2019

Product managers have the onus to be deeply attentive listeners. We’ve got to keep a pulse on a diverse set of inputs, filtering signals amidst the noise, to build strategic direction and seemingly mid-flight, make calculated tradeoffs for the product roadmap. Your product.

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Roadmap Data Visualization Marketing User Testing 187

The Product Coalition

DECEMBER 11, 2023

So you have done your planning and now want to communicate your roadmap to management or to the team. Here is a template that will help you not only communicate your roadmap better but also build it the right way from the get-go. Photo by Tamil Vanan on Pexels You might have heard that I’m writing a book on product leadership.

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Roadmap User Testing Workshop Presentation 78

The Product Coalition

OCTOBER 30, 2023

So either we work together to understand your objectives, call them goals if you’d like, and the outcome you are looking for from the product, or we will end the discussion, and you won’t get a committed set of work on the roadmap.” We went away from detailed, long-term, feature-committed roadmaps. I explained this many times.

Roadmap 122

Roadmap Feedback Software Onboarding KPIs User Testing 122

Userpilot

NOVEMBER 23, 2023

How is the outcome-based roadmap different from regular roadmaps? Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes.

Analytic Tools 100

Analytic Tools Feedback Software Product Research User Testing 100

The Product Coalition

JANUARY 27, 2024

In the past decade, the field of product management has evolved, shedding much of its earlier ambiguity. The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. Maybe it’s “product led”. Yet, it remains a domain rich in depth and diverse verticals.

Feedback Software 136

Feedback Software Analytic Tools Onboarding KPIs B2B 136

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

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Vision Product Research User Testing Roadmap 130

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Intercom, Inc.

SEPTEMBER 1, 2021

At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . More and more, I see startups hiring PMMs as their first marketer ”.

Marketing 138

Marketing Product Marketing User Friction Customer Feedback 138

The Product Coalition

JUNE 9, 2023

If you do things that are purposeful, you’ll eventually be successful.” — Howard Schultz Several years ago, I found myself in a heated discussion about product roadmaps with a client. So as he leaned across the table and looked me in the eyes, he demanded, “Explain why I need a product roadmap.” Why not, indeed?

Roadmap 126

Roadmap Data Visualization Customer Experience User Testing 126

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. What is a product marketing framework?

Feedback Software 102

Feedback Software Research Software Analytic Tools Product Research 102

The Product Coalition

NOVEMBER 19, 2022

Talk to any of the product managers, and one of the main problems they will share how difficult it is to create an achievable product roadmap. I have mentioned “achievable” in the title because, most of the time, the product team comes up with a roadmap only to realize that it’s not achievable.

Roadmap 118

Roadmap Customer Feedback Feedback Software Document 118

Product Management University

JANUARY 5, 2023

The 5 Ws and 1 H represent a clever technique for developing a holistic story about a particular subject and can be especially useful for product managers. This technique can not only help product managers develop detailed product roadmaps but also help them create thorough customer personas, set up relevant KPIs, and more.

Product Management 130

Product Management Product Manager Customer Experience Customer Feedback 130

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 95

Product Marketing Onboarding KPIs User Testing Marketing 95

The Product Coalition

DECEMBER 11, 2023

However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation. Other companies started offering similar products with social benefits, making it harder for TOMS to stand out. Essentially, they did not plan to generate sustainable business and product value.

Roadmap 133

Roadmap Healthcare Reporting Tools Software Review 133

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

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ChatGPT Data Visualization Onboarding KPIs Research Software 100

Userpilot

NOVEMBER 20, 2023

What is a technical product manager? This is the question that opens our discussion of technical product management. TL;DR Technical product managers work with engineering and development teams on the technical performance of software products. What is a technical product manager?

Analytic Tools 103

Analytic Tools Feedback Software Research Software User Testing 103

Ronke PM

MARCH 26, 2024

At the heart of an organization that creates product magic is a product leader who is an expert at leadership and coalition building. These leaders understand that bringing effective products, solutions, and services to market requires consensus building and engaging cross-functional teams in the journey.

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Weak Development Team User Testing Product Management Product Manager 59

Product Management University

FEBRUARY 9, 2023

Learn Value Skills for Leading Customers Strategically Versus Reacting Tactically Rock Hill, SC – February 9, 2023 Today, Product Management University launched The School of Customer Success for B2B. The pandemic and a volatile economy have forced organizations to put a priority on measurable customer value.

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B2B Certifications Product Management Product Manager 130

The Product Coalition

JUNE 11, 2023

One of the most frequently asked questions in the product field is what constitutes a great product manager. However, certain traits and backgrounds are often associated with great product managers. Strategic vision Great product managers have a clear vision for the future of their products.

Product Management 112

Product Management Product Manager User Testing ChatGPT 112

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. Product teams are staffed with various skilled professionals.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Research Software 103

UX Planet

JANUARY 4, 2024

As I reflect on my unique professional journey, I find myself at a juncture where the roles of Design Strategist and Product Manager converge, unveiling the potential for a powerful synergy. When I later transitioned into a Product Manager role, this customer-centric approach became invaluable.

Strategy 86

Strategy User Friction User Testing Research Software 86

Userpilot

NOVEMBER 20, 2023

Next, group criteria into positive and negative ones and assign weighting value to each of them. The exact formula depends on the criteria, but generally, you divide the positive criteria scores by the negative criteria scores. Finally, compare the scores and choose the features to include in the roadmap.

Product Research 102

Product Research User Testing Customer Experience Research Software 102

bpma ProductHub

APRIL 17, 2017

By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” Well-run companies are honest about the reality of their current products. product/features/strategy.

Roadmap 188

Roadmap B2B Strategy Product Strategy 188

The Product Coalition

AUGUST 12, 2023

One pillar of product management is the user experience. The way users perceive and interact with a product influences their overall experience. Conclusion: Embrace the Gestalt Advantage UI and UX design holds the potential to differentiate our products in a crowded market.

Product Management 118

Product Management Product Manager User Friction Management 118

Alchemer Mobile

FEBRUARY 10, 2022

While it’s critical to perfect these fundamentals, we want to spend time diving into some of the more advanced mobile app marketing strategies to improve ASO. Advanced mobile app marketing strategies to improve ASO. We know this as mobile app marketing 101. App store optimization goals. Description. Localization is key.

Feedback Software 246

Feedback Software User Testing Strategy Marketing 246

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 96

Product Research User Testing Customer Feedback Research Software 96

Bryce York

APRIL 7, 2024

To become a product manager, you’ll need to build a skillset that spans business, technology, and user experience. Many product managers don’t have a master’s degree (myself included!). Before committing to getting into product management, be sure to research the realities of the job.

Product Management 52

Product Management Product Manager User Testing Customer Experience 52

Product Management University

APRIL 12, 2021

You’ve just landed your first VP of Product Management job and expectations are sky high. The first thing you’re NOT going to do is meet with your peers in development, sales, marketing, services, etc. And all they’re going to do is give you the saltier version of what’s wrong with product management.

Product Management 189

Product Management Product Manager Management Management 189

Product Management University

AUGUST 23, 2018

The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth.

Agile 100

Agile Roadmap Magazine Marketing 100

Product Management University

AUGUST 20, 2018

A product marketing roadmap for sales is like a popular technique used in deep sea fishing. Has product marketing taken your salesforce deep sea fishing this year? Your product marketing roadmap is the equivalent to sonar on a fishing boat.

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Roadmap Product Marketing Marketing Positioning 113

Userpilot

NOVEMBER 11, 2021

Product roadmaps is one of the subjects I am probably the most passionate about in the product world. They’re controversial and usually carry a love-hate relationship stigma for many product managers. An outcome-based roadmap just sounds like a c-suite failing to construct a functional product organisation.”.

Roadmap 98

Roadmap Feedback Software User Testing Product Research 98

Roman Pichler

NOVEMBER 6, 2023

Listen to the audio version of this article: [link] Leading as the Person in Charge of the Product When you hear the term leadership , you might first and foremost think of a senior manager like the head of product, Director of Product Management, VP of Product, or Chief Product Officer.[

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Leadership Customer Feedback Construction User Testing 263

Ronke PM

APRIL 11, 2024

In some organizations, the UX Researcher leads discovery alongside product and design partners. After formulating hypotheses, they validate these through a learning plan, discussing potential features or products with customers to ensure they address real market needs.

User Testing 52

User Testing Customer Feedback Feedback Software Customer Experience 52

Alchemer Mobile

AUGUST 6, 2020

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. We’ve written a lot—and I mean A LOT—of content focused around mobile product management. What Is Mobile Product Management?

Feedback Software 179

Feedback Software User Testing Data Visualization Product Research 179

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. What’s a go-to-market strategy?

Research Software 86

Research Software Data Visualization User Testing Marketing 86