Roman Pichler

NOVEMBER 3, 2020

In the picture above, the process starts at the top of the cycle by creating a new strategy, either for a brand-new product or an existing one. In the latter case, a new strategy might be required to extend the product’s life cycle , for example, by addressing a new market or market segment.

Product Strategy 426

Product Strategy Strategy Product Research Technical Review 426

Roman Pichler

MAY 4, 2022

You might not know, for example, which marketing strategy is most appropriate or which sales channels are most effective. Consequently, you’ll benefit from the input of a marketer and a sales rep. You need the stakeholders’ active contribution to progress the product and reach the product goals.

Product Research 350

Product Research Agile User Testing Framework 350

Roman Pichler

APRIL 13, 2021

Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing. Then take into account the product goals on the product roadmap to discover additional KPIs. But it is not enough.

Feedback Software 284

Feedback Software Analytic Tools Data Visualization Research Software 284

Roman Pichler

SEPTEMBER 2, 2020

In other words, you should have addressed the key assumptions and risks in the product strategy, and you should have carried out the necessary validation work. A tool like my product vision board helps you capture and validate your product strategy.

Healthcare 78

Healthcare Roadmap Product Strategy Strategy 78

Roman Pichler

MAY 11, 2021

But the value a product creates is ultimately determined by its users: No product will be successful in the long run if it does not solve a specific user problem, create a tangible benefit, or help the users achieve a specific goal. But the situation is different for product owners in the agile scaling framework SAFe.

Weak Development Team 366

Weak Development Team Product Research User Testing Customer Experience 366

Userpilot

SEPTEMBER 28, 2022

Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. In this article, we’re going to explore what makes an effective product goal, the difference between goals and product initiatives, how to set them and make them work with your product backlog, and more.

Product Goals 98

Product Goals Feedback Software Customer Feedback User Testing 98

Userpilot

OCTOBER 11, 2022

What are some good product vision examples? How is the product vision different from the company vision? What makes a great product vision? How should product managers develop effective product vision statements? Product vision development takes a few iterations.

Vision 111

Vision Analytic Tools Data Visualization Reporting Tools 111

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Are There New Roles in a Portfolio Product Management Model?

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Roman Pichler

JULY 6, 2021

This includes the following ten capabilities: Formulating an inspiring vision for a product. Carrying out the relevant product discovery work and taking into account product ethics. Creating and validating a product strategy including market and user research.

User Testing 348

User Testing Product Research Weak Development Team Customer Experience 348

The Product Guy

SEPTEMBER 10, 2024

In our latest TPG Live session, we explored two of the most critical topics for product managers: Stakeholder Management and Personal Branding. Managing Expectations: Sometimes, leadership and product teams won’t be perfectly aligned. Regular, honest conversations help ensure alignment and build trust.

Branding 195

Branding Leadership Data Visualization Vision 195

The Product Coalition

DECEMBER 13, 2021

Both product and product strategy should fall in place to make the startup sustainable and help them to grow. The importance of measuring the small outcomes associated with their product goals or visions is the key to churn expected benefits throughout the product life cycle. What is S.M.A.R.T?

Framework 185

Framework Startups User Testing Onboarding KPIs 185

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Product Management 317

Product Management Product Manager Weak Development Team User Testing 317

Roman Pichler

SEPTEMBER 18, 2017

In the product planning model above, the vision describes the ultimate purpose for creating the product; the product strategy states how the vision will be realised; and the product roadmap states how the strategy will be implemented.

User Testing 186

User Testing Technical Review Vision Data Visualization 186

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Roman Pichler

DECEMBER 4, 2018

As the person in charge of the product, you may not be terribly concerned about how clean and well-structured the code is. The messier the code and the less modular the architecture is, the longer it takes and the more expensive it is to change your product.

Feedback Software 276

Feedback Software User Testing Customer Experience Weak Development Team 276

Sequent Learning

OCTOBER 29, 2024

Achieving and Scaling Product-Market Fit: A Guide for Product Managers in Mid-to-Large Tech Companies Introduction As product managers in mid-to-large technology companies, you’re no stranger to the challenges of maintaining and scaling product-market fit (PMF).

User Testing 40

User Testing Technical Review Feedback Software Product Marketing 40

Roman Pichler

APRIL 13, 2021

Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing. Then take into account the product goals on the product roadmap to discover additional KPIs. But it is not enough.

Feedback Software 156

Feedback Software Analytic Tools Data Visualization Research Software 156

Alchemer Mobile

OCTOBER 31, 2018

Typically, a product manager’s responsibilities include: Owning long-term product strategy. When it comes to market fit and long-term roadmapping, product managers lead the charge. In many cases, product managers are the liaison between technical and non-technical worlds. You’re only as good as your team.

Product Management 147

Product Management Product Manager Management Management 147

Sachin Rekhi

FEBRUARY 18, 2013

Beyond your core product team, there are often shared resources across other disciplines that you’ll need to leverage to ensure your product is a success in the market. This includes marketing teams, customer support teams, business development teams, and more. Inspire others to share your vision.

Product Management 135

Product Management Product Manager Management Management 135

Userpilot

JULY 24, 2024

So, how do you outline a product strategy framework that is the foundation of product-led growth ? TL;DR A product strategy is an overarching plan that defines product goals and how you’ll achieve them. Product strategies help you design and grow your products. What is a product strategy framework?

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

The Product Coalition

FEBRUARY 25, 2023

By Tremis Skeete , for Product Coalition Product strategy continues to be a misunderstood concept and energizes many conversations and debates on LinkedIn. Aatir Abdul Rauf Read a copy of Aatir Abdul Rauf’s LinkedIn post below to find out more: Product strategy is one of the most misunderstood product manager (PM) topics.

Product Strategy 158

Product Strategy Roadmap Strategy Vision 158

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. These problems indicate a “big opportunity” (i.e.,

Enterprise 155

Enterprise User Testing Feedback Software Technical Advisors 155

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product.

User Testing 98

User Testing Feedback Software Product Research Strategy 98

Userpilot

AUGUST 8, 2024

A well-defined product strategy contains four key elements – the product vision , target customers , goals , and product initiatives. To create an effective product strategy, you must first study the market to understand your target users and make sense of market trends.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

The Product Coalition

MAY 31, 2021

Ideas into action As an individual Product Manager, look for opportunities to tackle complex initiatives outside of your immediate team level responsibilities. If you’re working on an existing product that’s stable, are there big new market opportunities that you could extend towards? A lot of PMs skip the strategic framework.

Customer Experience 129

Customer Experience Data Visualization Vision Leadership 129

Ask Benny

JANUARY 25, 2020

Your product as the VP Product is the team of product managers, and in turn, they are responsible for the product(s). Just like any product you need to have a vision, strategy, values, roadmap, goals, and metrics for your team. The goals need to include a combination of: Product goals.

Customer Experience 136

Customer Experience Vision Framework Roadmap 136

Userpilot

SEPTEMBER 14, 2023

A strategic product manager is responsible for developing long-term product vision and strategy. The role of the growth product manager focuses on identifying and maximizing product growth opportunities. Product marketing managers develop product positioning , messaging , and differentiation strategies.

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105

Userpilot

NOVEMBER 20, 2023

While product managers are more customer and business-centric, technical PMs focus on the technical development and implementation of solutions. TPMs are responsible for market and customer research , but their main focus is on satisfying market needs from a technical point of view. Product vision.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Product Management University

AUGUST 5, 2019

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Market Segmentation. Let’s say all 20 products have three market segments in common.

B2B 100

B2B Product Management Product Manager Sales Training 100

Product Management University

MARCH 9, 2017

This might seem like common sense or something you’re already doing, but at the execution level, it changes everything because your starting point is customer goals, not company or product goals. 2. It’s impossible to be really good at marketing and selling every product. The Three Pillars. Return the favor.

Customer Feedback 100

Customer Feedback B2B Vision Roadmap 100

Usersnap

FEBRUARY 24, 2025

Exploring unmet needs and validating hypotheses helps refine product direction while avoiding costly assumptions. By prioritizing a thorough product discovery process, product managers can create tools that resonate with users, address challenges, and meet market demands. Here are the user goal-oriented queries: 1.

Product Research 52

Product Research User Testing Customer Feedback Customer Experience 52

Userpilot

APRIL 24, 2025

In this role, you will leverage your extensive experience turning ambiguous problems into clear and actionable deliverables, aligning internal and external leaders on a shared, ambitious vision. A seasoned product leader with over 5 years of experience in product or program management, product marketing, business development, or technology.

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

Product Management University

OCTOBER 29, 2019

If the target markets for each product are mutually exclusive, product revenue and profitability goals don’t present any issues in B2B. The trouble starts when you have multiple products that target the same exact markets and customers. It’s a product centric view versus a customer centric view.

Differentiation 100

Differentiation B2B Vision Naming 100

People-First Product Leadership

DECEMBER 20, 2023

Part 1, we covered the “why” behind creating a strategy stack, with a focus on establishing the organization’s Mission, North Star, and Vision. Part 2, we continued the organizational journey by defining the Strategy and Goals. Part 3 brings together the Product specific Vision, Roadmap and Goals.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

Roman Pichler

MAY 11, 2021

But the value a product creates is ultimately determined by its users: No product will be successful in the long run if it does not solve a specific user problem, create a tangible benefit, or help the users achieve a specific goal. But the situation is different for product owners in the agile scaling framework SAFe.

Weak Development Team 156

Weak Development Team Product Research User Testing Customer Experience 156

Userpilot

APRIL 6, 2023

To avoid falling into the trap, set clear and realistic objectives that are aligned with the product vision. Use opportunity solutions trees to align the problems you try to solve with product goals. Poor communication: even if you nail your product goals , make sure to communicate them clearly to the development team.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

JULY 17, 2024

TL;DR Product management principles serve as the guiding core of your product. They ensure that your product abides by its basic values. But, they are different from the product vision. Use the JTBD framework and develop a product-thinking mindset for it. Your product can't have everything.

Data Visualization 104

Data Visualization Product Research User Testing Analytic Tools 104