Userpilot

MAY 30, 2024

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Book a demo to learn about its engagement, feedback, analytics, and self-service features.

Data Visualization 78

Data Visualization Analytic Tools Feedback Software Reporting Tools 78

ProductPlan

FEBRUARY 8, 2022

What is Product Launch Management? Product launch management is the process of coordinating all strategic efforts needed for a successful market release. Creating sales collateral for the product. Creating sales collateral for the product. Training sales reps and customer success agents.

Product launches 40

Product launches Customer Experience Management Management 40

Intercom, Inc.

JULY 9, 2018

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.

Product launches 117

Product launches Product Research Customer Experience User Testing 117

Product Management University

JUNE 12, 2018

When do most Product Managers start thinking about the product launch? You end up doing everything yourself and you’re lucky if you can use beta sites as a train the trainer forum. In the end, product launches will be much smoother and more successful because everyone is carrying the load.

Product launches 100

Product launches Demo Article Customer Experience 100

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. What’s a go-to-market strategy?

Research Software 70

Research Software Data Visualization User Testing Marketing 70

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Market Research. Product Development.

Product Research 79

Product Research Feedback Software Research Software Product Marketing 79

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 85

Research Software Analytic Tools Feedback Software Data Visualization 85

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 81

Product Marketing Onboarding KPIs User Testing Marketing 81

Roy Madden

SEPTEMBER 17, 2019

Easily track key business events like funding events, product launches, or partnerships. Today, we’re excited to announce a new Leo skill that lets you easily track key business events like funding events, product launches, or partnerships. We have trained Leo to detect and understand funding events.

Product launches 59

Product launches Events Artificial Inteligence User Testing 59

Gainsight

NOVEMBER 22, 2019

Your colleagues in Marketing, Sales, and Customer Success (CS) are trained on the new release. It goes without saying, but our perspective here at Gainsight is that when product and customer success teams work together, the customers win. Product launches are a perfect example. Making Adoption Easier for Everyone.

Product launches 80

Product launches Feedback Software Customer Experience User Testing 80

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys.

Data Visualization 72

Data Visualization Product Research Research Software Analytic Tools 72

Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. Having come directly out of field sales, I felt like I had a really good idea of things we could differently do to make our products easier to market and sell.

Positioning 147

Positioning Research Software Healthcare Demo 147

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. Just two years ago, only 29% of marketers reported ABM to be an effective strategy. What is account-based marketing (ABM)?

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Product Innovation Educators

MAY 20, 2024

. – Jobs-to-be-Done theory focuses on understanding the customer’s underlying needs and the jobs they are trying to accomplish with a product. Introduction In today’s competitive market, creating products that customers love is crucial for the success of any organization.

Reporting Tools 102

Reporting Tools Research Software Product Research Feedback Software 102

Product Management University

OCTOBER 23, 2023

It Starts With Product Management Product management consistently does discovery at a level that makes them more knowledgeable holistically on the markets and customers than all other disciplines.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Let’s dig in!

Feedback Software 86

Feedback Software Research Software Product Research User Testing 86

Gainsight

AUGUST 6, 2021

How involved is your Customer Success team in product launches? And when this is harnessed, it can empower Product teams to make better decisions that ultimately lead to more successful launches. Here are a few ways to maximize collaboration between CS and Product teams. Step 4: Post-launch.

Product launches 52

Product launches Customer Feedback User Friction Onboarding KPIs 52

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Product Management University

AUGUST 12, 2021

A little bit of tactical product management before a strategic acquisition can go a long way in lowering the post-acquisition hurdles. This month we also have a little fun with the REQUEST A DEMO button on your website, product launches and when it might be time for a product management and product marketing makeover.

B2B 130

B2B Product Management Product Manager Magazine 130

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. In this blog post, you’ll learn everything about go-to-market strategies. SaaS go-to-market plans can be used in several use cases.

Research Software 77

Research Software Strategy Customer Experience User Testing 77

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Dear Strategy

OCTOBER 1, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

Differentiation 52

Differentiation Strategy Product Strategy Marketing 52

The Product HQ

JUNE 1, 2024

Product management is an essential part of every offering of any sort of product or service. With so many new products in the market, the product management industry is growing exponentially. What is the Role of a Product Management Intern? Product manager interns are not new to the product management field.

User Testing 52

User Testing Product Research Reporting Tools Data Visualization 52

Mind the Product

OCTOBER 8, 2018

This is a critical step, as the real user need is the seed from which any effective product has to grow. Understand Your Competitors Through Market Research. Once he’d decided to build a sanitary pad product for his wife, Arunachalam didn’t jump directly into the building process. Develop Customer Empathy With MVPs.

Product Research 144

Product Research User Testing Marketing Weak Development Team 144

Userpilot

AUGUST 19, 2022

Always consider testing product-market fit before a big rollout. Finally, you should organize appropriate training, consider user onboarding strategies , gather feedback as you go, and remember to draw from your experience from previous deployments! Change in experience for users (and whether software training is required).

Analytic Tools 94

Analytic Tools Feedback Software User Testing Customer Experience 94

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Roy Madden

APRIL 4, 2022

Market Intelligence. Speed up your market intelligence by 70% with Leo Web Alerts. The core of Feedly for Market Intelligence is an AI engine, called Leo, that automatically gathers, analyzes, and prioritizes intelligence from millions of sources in real-time. Feedly includes AI models for key market intelligence concepts.

Technical Review 78

Technical Review Engineering User Testing Artificial Inteligence 78

UX Planet

MARCH 17, 2024

Scalability: with AI video generation, you can easily scale content production, creating a high volume of videos in a shorter amount of time. It is especially beneficial for marketing campaigns, product launches, and social media content. This way, you can create high-quality presentations more efficiently.

Data Visualization 82

Data Visualization Analytic Tools Artificial Inteligence Generative AI 82

Roy Madden

APRIL 4, 2022

Market Intelligence Speed up your market intelligence by 70% with (Feedly) AI Feeds The core of Feedly for Market Intelligence is an AI engine, that automatically gathers, analyzes, and prioritizes intelligence from millions of sources in real-time. Use AND, OR, NOT operators to combine multiple AI Models and refine your focus.

Technical Review 54

Technical Review User Testing Artificial Inteligence Research Software 54

Product Management University

OCTOBER 19, 2023

The best product launches are like the cream cheese frosting on a decadent chocolate cake! enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Product Management University

FEBRUARY 14, 2017

A product rollout is mostly tactical in nature and is focused primarily on internal readiness that prepares a company to market, sell, implement and support a new product, whereas a product launch is the execution of a marketing communications plan designed to call the markets attention to your value proposition.

Technical Review 100

Technical Review Reference Product launches Customer Experience 100

Sequent Learning

DECEMBER 20, 2023

The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. Tasked with strategizing, planning, and executing product initiatives, they’re the visionary behind the product’s success.

User Testing 52

User Testing Customer Feedback Certifications Product Management 52