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Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Everyones chasing the next AI feature or untapped market. Shes a seasoned product executive with a track record of scaling AI and workflow automation platforms.
Unconventional ProductMarketing Skills to Drive More Revenue From Existing Products Today, Product Management University announced free training courses for productmarketing managers. It’s offering free eLearning versions of its ProductMarketing 101 Basic Skills Courses.
The discussion reveals how product management has evolved since 1931 and highlights the importance of clear role definition to prevent job frustration. The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development.
Scaling a product isnt just about selling moreits about refining product-market fit, unlocking the right growth levers, and making sure your go-to-market strategy actually aligns with what your customers need. Rachel shares how shes helped SaaS products scale from $1M to $10M in a year. Why Listen to This Episode?
Speaker: Daniel Elizalde - Product Executive and Advisor
There is a big problem with the term "productmarket fit." Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. Our role as Product Managers is to eliminate confusion, not add to it. All of them are useless because they are not actionable.
In this episode of Product Unplugged, host Mike Belsito sits down with Aman Khan, Head of Product at Arize, to unpack what it really takes to build AI-native products from the ground up.
Earlier this month, our team had the opportunity to attend the ProductMarketing Alliance Summit in Chicago, where productmarketing leaders gathered to discuss emerging trends, challenges and strategies for 2025 and beyond. What is the ProductMarketing Alliance Summit?
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. This led her to explore whether others faced similar challenges.
Achieving and Scaling Product-Market Fit: A Guide for Product Managers in Mid-to-Large Tech Companies Introduction As product managers in mid-to-large technology companies, you’re no stranger to the challenges of maintaining and scaling product-market fit (PMF).
Bring the voice of the customer into your decisions with productmarket research. This guide will help you find out how to clearly define your learning objective, create questions to support the objective, build screener questions to get the right audience, and more!
The ultimate goal is to quantify the value your product investments will deliver to the market and the ROI of those investments back to your own organization. Which market segments are our sweet spots right now? Which market segments have the most growth potential over the next 1-3 years?
This is the fourth episode of Product Success Issues with David Fradin, covering Personas, How to do Market and Competitive Research, and the sixteen key significant issues affecting the world that will influence new products and services and changes to existing products and services.
Improves product-market fit through actionable insights. How to build a product analytics strategy? Building a product analytics strategy ensures you’re collecting data and using it effectively to solve real problems. Enables teams to track progress toward key performance indicators (KPIs).
We’re everywhere at once – crafting product vision , digging into customer research, and somehow keeping engineering, marketing, and sales teams all moving in the same direction. Most new products never find their product-market fit. Your product-market fit is validated.
Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager
To accomplish this, product teams must regularly evaluate specific metrics that will yield the most insight. These metrics allow your team to understand the product's progression and how customer feedback will inform it. Leveraging product data to assess true business value and make informed decisions.
At AvidXchange his roles spanned numerous functions, including development, product, marketing, and mergers and acquisitions. Thank you for taking the journey to product mastery and learning with me from the successes and failures of product innovators, managers, and developers.
Enroll in our AI Product Management course to master AI-driven strategy, uncover the right use cases, and lead cross-functional teams as you scale smarter with the power of automation and intelligent tools. Whats been your biggest challenge in refining product-market fit?
Common Scenarios Before & After AI Here are a few common product management scenarios that exemplify the stark difference between learning best practices before and with AI. Market Analysis Before and With AI Customers are clamoring for a number of improvements to your product and youre on a mission to get them funded and on the roadmap.
Raaz took on the CMO role despite having no marketing experience. Unlike product management, where a misstep could haunt you forever, marketing allows for rapid experimentation. Wiz hit $100 million ARR within 18 months (the fastest growth in startup history) and, five years in, is generating over $500 million ARR.
Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker
Everyone working on a product is trying to achieve the same goal: product-market fit. But most products fail to do so. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook.
No matter what role you playproduct management, marketing, sales, customer onboarding, or account managementif your starting point isnt quantifiable customer value, fuhgeddaboudit! Its easy to get caught up in your own goalscorporate goals, sales targets, marketing KPIs, retention quotas. They’ll assume your products are great.
Otherwise, you’ll end up with guesswork-based personas that aren’t actionable enough to drive product decisions nor relatable enough to inspire, and the work of all your company’s teams will stay disconnected from real customer pain points. That’s actually a good thing that suggests a strong product focus and a good product-market fit.
Summary In this episode of the Product Coalition podcast, Jay Stansell interviews Andrea Saez, head of productmarketing at Turtle and co-author of 'The Product Momentum Gap.'
Speaker: Sneha Narahalli - VP, Head of Product at Sephora
Only 20% of these companies attain productmarket fit, despite years of excruciating effort by founders, early employees, and investors. The first and most important step in product development is finding PMF. Creating an iterative process to identify ProductMarket Fit.
If you want to make your products easier to buy, they have to be easier to sell. The most common mistake productmarketers make with product positioning is they do it without regard for their salesforces ability to deliver it. Its less work for productmarketing with better results. It goes without saying!
Hilary Gridley is the director of product management at WHOOP, where she oversees the core product team, including AI, Health, and Coaching initiatives, specializing in combining AI with evidence-based approaches to help millions improve their health and performance.
The Growth Stage of the Product Lifecycle (Part 3) By Jana Paulech At a Glance The growth stage of the product lifecycle begins after achieving product-market fit, requiring sustained exponential growth and a strong, evolving value proposition and positioning to capture and expand the target market.
Retention, not reach, is what builds product-market fit. By focusing on retention, Barometer built a stronger foundation and built trust with the users who would ultimately shape what came next. Filter feedback intentionally. Barometer’s team didn’t treat all feedback equally—and that was intentional.
In this eBook, you will learn how to continuously bring the voice of consumers into product and marketing decisions. Find out how to conduct research surveys that will allow you to confirm product-market fit, and build and launch better products. Get your copy today!
In this tenth and final episode in the Product Success Issues, we discuss the Uses of Artificial Intelligence in Product Success Management. Specific uses in pulling together a productmarket strategy, mature processes, information for decision-making, understanding the customer and competencies are discussed.
Early in his career, Bruce launched a promising new product, only to watch it flop. He hadn’t brought sales or marketing into the process. Despite achieving product-market fit, it failed on product-company fit. As Bruce McCarthy puts it: “Even the most perfect plan can fail if your organization isn’t aligned.”
The best teams design for modularity and upgradability, allowing products to evolve with customer needs while minimizing waste. Market shifts determine product lifespan. Teams that continuously refine positioning and functionality ensure their products stay valuable instead of falling behind competitors.
You’ve got your product out in the market. But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from user feedback versus founder’s vision for the product? A clear product vision should help influence who your target market is.
Speaker: John Little, Head of Product Marketing, Centercode
When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing.
With the product usage dashboard, you can track user engagement metrics, popular pages and features, top interactions, trends, and even browser preferences. For example, you could track metrics based on product lifecycle stages. Actionable metrics should evolve with the product sales lifecycle to address different priorities.
What is your biggest lifecycle marketing challenge right now? Understanding your main goal helps in finding the right lifecycle email marketing examples and strategies. Whether you need to improve onboarding, boost feature adoption, or find better lifecycle email marketing examples, the key is contextual, in-app guidance.
Exploring unmet needs and validating hypotheses helps refine product direction while avoiding costly assumptions. By prioritizing a thorough product discovery process, product managers can create tools that resonate with users, address challenges, and meet market demands.
As companies mature, so does their understanding of how strategic research drives product innovation and customer satisfaction. For early-stage teams, this data is a wake-up call: underfunding research can mean missed insights, wasted development cycles, and slow product-market fit.
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Features and benefits may be part of the overall productmarketing plan, but they are NOT the basis for a compelling “Product Message”. Product Managers may feel the “message” should be developed by the ProductMarketing function, but I disagree.
Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid.
Messages that Matter Messages that Matter Assessment explains how BI vendors can easily solve the problem By Lawson Abinanti, Messages that Matter For the 10th year in a row, lack of differentiation permeates the Business Intelligence & Analytics market which made me imagine why and how to solve the problem.
Retention, not reach, is what builds product-market fit. By focusing on retention, Barometer built a stronger foundation and built trust with the users who would ultimately shape what came next. Filter feedback intentionally. Barometer’s team didn’t treat all feedback equally—and that was intentional.
Productmarketing and product management often get lumped togetheror worse, confused for the same thing. If youve ever wondered, Arent they basically the same people? youre not alone. But while they share common ground, their roles, goals, and impact on a company are distinct.
Speaker: Richard Cheng, Associate Product Manager, Mark43
Tune in to this webinar to hear how Mark43 Product Manager Richard Cheng went about researching, prototyping, and iterating to deliver analytics and business intelligence tools to police departments, emergency call centers, and other public safety agencies, bringing Mark43 users a positive and effective product experience.
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