Marketing Sales Training Startups 
Intercom, Inc.
NOVEMBER 20, 2018
In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. Define your marketing personas.
Product Innovation Educators
JANUARY 10, 2022
We’ve been taught to keep iterating until you find product market fit—just keep trying different things. Logistics: How does the solution get to customers (support, sales, training customers, professional services)? If you’re a startup, survival depends on revenue and funding. 22:13] Prioritization.
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Intercom, Inc.
APRIL 4, 2019
It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases. The second stage is treating growth as top of funnel marketing and layering on sales to open up profitable yet harder to reach segments. This is episode four of Scale , a brand new podcast series on moving from startup to scale up.
Intercom, Inc.
JULY 5, 2018
I think of it as go-to-market consulting. I continue to do what I love doing, which is helping startups figure out how to build and grow. Coining sales productivity. Building a company is about pattern recognition: Do you have the right market? Do you have the right go-to-market strategy?
Intercom, Inc.
JULY 5, 2018
I think of it as go-to-market consulting. I continue to do what I love doing, which is helping startups figure out how to build and grow. Coining sales productivity. Building a company is about pattern recognition: Do you have the right market? Do you have the right go-to-market strategy?
The Product Coalition
FEBRUARY 26, 2022
They rarely focus on testing ideas through experimentation, finding market opportunities or learning what customers want, but instead, drown in bureaucratic meetings, arguing with stakeholders (instead of actually engaging in meaningful dialogue with them) and justifying backlog decisions (instead of reporting on outcomes from those choices).
The Accidental Product Manager
MARCH 11, 2019
I had been working for a startup that had run into some financial problems. Although this was a new market for me, it sounded interesting and I felt that I could provide value as a product manager. However, one of those weeks was filled with sales training for a batch of new sales people that had just been brought on.
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