Remove Messaging Remove Positioning Remove Product Research
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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers.

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Customer satisfaction surveys: Everything you need to know 

Alchemer Mobile

Introduction to customer satisfaction surveys Customer satisfaction surveys are vital tools for understanding what customers think, feel, and experience. Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. Types of customer satisfaction surveys and their use.

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520: The future of AI in product management – with Mike Todasco

Product Innovation Educators

How product managers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development.

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504: Market Research for Product Innovation – with Chip Chomyn

Product Innovation Educators

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

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Ask the Community: What’s a Mistake You Made Early in Your Continuous Discovery Journey?

Product Talk

You’ll often hear Teresa say that there’s no single right way to do continuous discovery. Something she might not say as often (that’s just as true) is that there’s no single wrong way to do discovery , either. Let’s be clear: The fact that it’s easy to make mistakes is not an excuse for avoiding discovery. Let’s dive in!

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Tools of the Trade: A Look at Optimal Workshop’s Discovery Tech Stack

Product Talk

Continuous discovery is about changing your behavior. That’s why Teresa named her book Continuous Discovery Habits. You don’t just think your way into continuous discovery. You don’t just think your way into continuous discovery. Let’s be clear: The tools alone won’t automatically make you better at discovery.

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30 Steps to Mobile App Launch

Alchemer Mobile

According to an InMobi survey , the number one challenge facing app developers today isn’t design or development. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. The first step of any go-to-market strategy is to lock in a compelling positioning statement: Who is your app intended for?