The Product Coalition

DECEMBER 11, 2023

This year, I learned that November was National Novel Writing Month in the US, and decided to participate in a workshop that would help me speed things up. As you can understand from the name, most workshops are about novels and focus on how to build the plot and the characters that drive it. But I looked at it and said “OK, so?”.

Roadmap 78

Roadmap User Testing Workshop Presentation 78

Bain Public

JUNE 19, 2019

(Montreal, Canada) - Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public, will be giving a 120 minute workshop at Agile Testing Days in Potsdam, Germany. Paul has a strong business track record, a unique message worth hearing and a natural speaker/storyteller. Date: Thursday, Nov 7th.

User Testing 40

User Testing Workshop Product Research Agile 40

Bain Public

AUGUST 7, 2019

(Montreal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public, will be leading an expert workshop in collaboration with OSMO, to the 5 finalists of L’Oreal Canada’s corporate accelerator program. Paul is to address the 5 finalists. Follow Bain Public: Linkedin , Twitter , Medium.

Workshop 40

Workshop User Testing Startups Roadmap 40

Bain Public

OCTOBER 15, 2019

(Montreal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public, is honoured to be leading an expert workshop in collaboration with Techstars Montreal AI Accelerator, a world-wide network committed to authentic mentorship, collaboration and start-up growth.

Workshop 40

Workshop Artificial Inteligence User Testing Research Software 40

Intercom, Inc.

JANUARY 24, 2023

Through reinvention, they extend the life span of the product, and create new value for customers and the business. Reinvention requires a product vision : a visual artifact that sets product direction over a longer term time horizon. Product vision is the critical bridge between strategy and execution.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Dear Strategy

FEBRUARY 17, 2019

Dear Strategy: “How do you communicate strategy to the rest of the organization with a small and newly formed team on a previously languishing product?”. . The first is that this is a new team, the second is that this is a small team, and the third is that this is a product that wasn’t doing so well.

Strategy 45

Strategy Workshop Differentiation Reference 45

Userpilot

FEBRUARY 13, 2024

Contextual email marketing isn’t just about sending emails—it’s about delivering the right message at the right time and relevant to the user’s behaviors. But how can you implement the right email marketing strategy to drive product engagement in SaaS businesses? How to implement contextual email marketing?

Analytic Tools 52

Analytic Tools Feedback Software Customer Experience Data Visualization 52

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Grow and lead the product marketing team. Responsibilities. Helpful skills and experience.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Dear Strategy

NOVEMBER 26, 2018

Dear Strategy: “How do you work/interact with your customers, so you can get ahead of their needs and bring about the desired results?”. . and I am, in fact, very appreciative of all the product and business managers who are attempting to put the needs of their customers above the needs of their companies.

User Testing 49

User Testing Customer Feedback Strategy Customer Experience 49

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. Her Product Lab Virtual Summit.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Dear Strategy

OCTOBER 14, 2019

Dear Strategy: “What is the best way to get continued buy-in for my strategy and ensure the organization remembers and ties their work back to the strategy?”. What are some methods to gain buy-in from the bottom-level up in an organization that is not structured as a product/service organization?”.

Strategy 40

Strategy Vision Advertising Workshop 40

Dear Strategy

APRIL 29, 2019

NOTE: This is the fifth installment in a special 5-part series on Understanding the Target Market for Your Product or Business. Dear Strategy: “What are Market Team Cards and how can I use them to help me better understand the target market for my product?”. . Dear Strategy: Episode 085. ###.

Marketing 45

Marketing Strategy Feedback Software User Testing 45

The Product HQ

MAY 10, 2024

In the conceptualization phase, product managers must identify the vision, mission, and requirements that will condition how a team builds out a product. To do so, startup product managers will need to conduct market research to maximize product-market fit. Sharpen your data collection and analytical skills.

Startups 52

Startups Customer Experience User Testing Technical Review 52

Dear Strategy

MARCH 16, 2020

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “How do I present my strategy to a leader who has a VERY short attention span?”. Dear Strategy: Episode 107. Are you interested in strategy workshops for your product, marketing, or business managers?

Presentation 52

Presentation Workshop Messaging Strategy 52

Intercom, Inc.

JULY 9, 2018

Here are the activities I chose to do for our Messenger launch: In-person sessions on messaging and competitive landscape: we’ve found the social aspect of group sessions to be very impactful for getting reps trained. My advice is be selective which product launches you do this for because it takes reps away from selling.

Product launches 154

Product launches Product Research Customer Experience User Testing 154

Bain Public

AUGUST 20, 2019

(Montreal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public , will be leading a customer-centric design workshop, as well as acting as a product coach for 5 of the 10 chosen teams during the 2019 Cohort program. For more information, visit bainpublic.com or call 514-442-8487.

User Testing 40

User Testing Workshop Banking Feedback Software 40

Intercom, Inc.

JULY 9, 2018

Here are the activities I chose to do for our Messenger launch: In-person sessions on messaging and competitive landscape: we’ve found the social aspect of group sessions to be very impactful for getting reps trained. My advice is be selective which product launches you do this for because it takes reps away from selling.

Product launches 117

Product launches Product Research Customer Experience User Testing 117

Dear Strategy

JANUARY 6, 2020

The idea is to use real-life stories and experiences to help illustrate strategies that work, strategies that don’t work, and everything in between. Dear Strategy: “I recently bought an item online from a fairly large retailer. What are your thoughts on this strategy?”. But the real question is, is this a good strategy?

User Testing 52

User Testing Customer Experience Advertising Customer Satisfaction 52

Amplitude

DECEMBER 6, 2020

Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. . The truth is that your users’ needs, wants and propensity to spend time or money will change over time—and by extension, so should your product and customer engagement strategy.

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Userpilot

MARCH 11, 2022

Product management is responsible for all aspects of product development throughout the product lifecycle. launch new features to the right user segment with contextual in-app messaging. The Product Folks events. The Product Folks events. Userpilot blog contains some of the best product management resources.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Product Management University

OCTOBER 10, 2023

My goal with this 10-part series on product portfolio management is to highlight the strategic ripple effect across engineering, product marketing, sales, including presales, customer onboarding, and customer success. None of your products on their own deliver the broad impact your customers are looking for.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Mironov Consulting

SEPTEMBER 23, 2023

I’ve written a lot about the huge organizational and technical gulf between services companies and product companies.  (See  Building a repeatable product is risky and expensive, but finding product-market fit with a truly packaged offering can be a license to print money.

Reporting Tools 80

Reporting Tools Data Visualization Analytic Tools Feedback Software 80

Mixpanel

FEBRUARY 23, 2024

We have a whole suite of different strategies. We also use Chameleon—an in-product user messaging platform—to give onboarding customers helpful nudges along the way if they’re starting to show disengagement signs. We leverage our CSMs to lead workshops and webinars for customers. That’s worked well. Try it for free.

Onboarding KPIs 59

Onboarding KPIs Technical Review Customer Experience User Testing 59

Intercom, Inc.

MARCH 12, 2020

And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel. Shep: Especially in the messaging world, which is what you’re all about, you want to make it so it doesn’t appear to be automated. Take chatbots, for example.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Product Management University

FEBRUARY 25, 2020

How Does Portfolio Product Management Impact Product Marketing? What are the Most Common Misconceptions About Portfolio Product Management? What is Portfolio Product Management and How Does It Differ From Traditional Product Management? It limits your view of the customer to the users of the product.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Business of Software Conference

JULY 2, 2019

So we did a workshop with the sales guys and the account managers to try work out what this approval flow should look like based on the requirements from their customers. Or finally if your ad is for a product person but a large part of their role is research or design strategy. They help you run workshops.

Weak Development Team 40

Weak Development Team Research Software User Testing Analytic Tools 40

Intercom, Inc.

OCTOBER 8, 2018

The reason I’m showing you this is to make you really see that I was in your shoes, and over the last 10 years, a lot has changed when it comes to how I think about research, about design, about product management, the difference between those things, but most importantly, the role of UX inside any company of any size.

Analytic Tools 220

Analytic Tools Research Software User Testing Data Visualization 220

Userpilot

MAY 12, 2024

involved in the product funnel. The lack of support from Heap reps (specifically in the form of workshops, examples using our data, walk-throughs, q&a has been pretty terrible. You can choose from the following plans: Free – Ideal for teams looking to establish product-market fit.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Reporting Tools 52

Intercom, Inc.

AUGUST 25, 2020

The collaboration between those charged with creating a product and those tasked with sharing it with the wider world is a symbiotic one that relies on early and honest communication. Isolated iteration by either side can result in confused messaging and a product that doesn’t deliver on what the customer wants or expects.

Marketing 238

Marketing Feedback Software Onboarding KPIs Reporting Tools 238