The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. Let me walk through the entire workshop in the phases with its results.

Startups 126

Startups Strategy Technical Review B2B 126

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 265

Weak Development Team Product Management Product Manager User Testing 265

Product Management University

OCTOBER 28, 2019

That brings us to the subject of influence among product management and product marketing teams. Those who possess more market knowledge wield far more influence than those who don’t. And that market knowledge is the key to leading from a position of strength. Market Knowledge Defined. We learn from them.

Positioning 100

Positioning Product Marketing Marketing Product Management 100

Product Management University

OCTOBER 9, 2023

Here’s why a portfolio vision is so critical to the success of your products and how it elevates Product Management, Product Marketing, Sales and Customer Success teams to plan and execute more strategically. You know exactly what good looks like for you!

Vision 130

Vision Reporting Tools Product Research Workshop 130

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. “I also like to do regular skip levels with all team members to review progress vis a vis goals.”

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. “I also like to do regular skip levels with all team members to review progress vis a vis goals.”

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Bain Public

JUNE 7, 2020

(Montreal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public , will be leading a workshop on Saturday, June 27th, as part of Front Row Venture’s newest initiative: The Women’s Founders Project. Title: Women’s Founder Project: Product/Market Fit. Session Information.

Workshop 52

Workshop Customer Experience User Testing Leadership 52

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist. 499/person.

Magazine 130

Magazine B2B Product Research Product Management 130

Bain Public

JANUARY 4, 2020

(Montreal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product of Bain Public, is honoured to be leading an expert workshop in collaboration with AIESEC, the world's largest youth-run organization that provides young people with leadership development. For more information, visit bainpublic.com or call 514-442-8487.

Workshop 52

Workshop User Testing Leadership Customer Experience 52

Dear Strategy

MARCH 2, 2020

On this episode of Dear Strategy, we analyze a story about a company that launched a product through a crowdfunding site but didn’t ultimately deliver the product that they originally promised. Find out when crowdfunding works and when it doesn’t, as we explore this growing trend in product marketing.

Strategy 52

Strategy Workshop Blog Product Marketing 52

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 105

User Testing Workshop B2B Leadership 105

Mironov Consulting

FEBRUARY 1, 2018

What: One-Day Product Leaders Workshop (Roundtable). Scheduled one day ahead of ISPMA’s Software Product Summit in Frankfurt, this is a one-day session specifically for those leading product management teams[/tweetherder]: Product VPs, Directors of Product Management, Chief Product Officers and other product-focused execs.

Workshop 56

Workshop Leadership Software Developers Software Development 56

The Product Coalition

DECEMBER 11, 2023

This year, I learned that November was National Novel Writing Month in the US, and decided to participate in a workshop that would help me speed things up. As you can understand from the name, most workshops are about novels and focus on how to build the plot and the characters that drive it. There are more details to it.

Roadmap 78

Roadmap User Testing Workshop Presentation 78

Bain Public

JUNE 19, 2019

(Montreal, Canada) - Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public, will be giving a 120 minute workshop at Agile Testing Days in Potsdam, Germany. Paul Ortchanian’s workshop will focus on the topic of generating a Product Roadmap with a focus on AI Products.

User Testing 40

User Testing Workshop Product Research Agile 40

Bain Public

AUGUST 7, 2019

(Montreal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public, will be leading an expert workshop in collaboration with OSMO, to the 5 finalists of L’Oreal Canada’s corporate accelerator program. Paul is to address the 5 finalists. Follow Bain Public: Linkedin , Twitter , Medium.

Workshop 40

Workshop User Testing Startups Roadmap 40

Dear Strategy

JANUARY 14, 2019

Dear Strategy: “How do I evaluate a Product Manager to Product Marketing Manager career transition?”. . In some circles, the roles of product manager and product marketing manager are one and the same; effectively meaning that, for companies that take this approach, one of these titles simply would not exist.

Strategy 56

Strategy B2C Definition Workshop 56

Dear Strategy

MAY 26, 2020

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “What are the key elements to have in a successful strategy for a non-core product? The key to this answer has to do with the way you choose to define what a “non-core product” is. And what things should we avoid?”. Problem solved.

Strategy 52

Strategy Branding Construction User Testing 52

Product Management University

JUNE 21, 2021

(from the customer’s perspective) in each of your target markets and bring that information into the organization so that every part of your organization sees the markets through a common lens, the lens of the customer. Input from sales and other customer facing teams is a part of creating a well-rounded view of the market.

Product Management 147

Product Management Product Manager Healthcare Leadership 147

Dear Strategy

NOVEMBER 8, 2018

Dear Strategy: “To what degree should an organization involve the entire workforce and employees in the development and execution of its strategy?”. So, if you are working in a small company (meaning 2-20 people or so), my answer to this question of who you should get involved in your strategy is “just about everybody.”

Strategy 56

Strategy Finance Workshop Reference 56

Dear Strategy

NOVEMBER 24, 2019

Dear Strategy: “What is a strategy?”. What is a strategy?”. So, here’s the easiest answer I can give: Strategy is nothing more than a plan to achieve a goal. The framework that I teach through Strategy Generation Company has three main parts to it: Analysis – Understanding your market, industry, and business.

Strategy 52

Strategy Framework Blog Workshop 52

Bain Public

OCTOBER 15, 2019

(Montreal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public, is honoured to be leading an expert workshop in collaboration with Techstars Montreal AI Accelerator, a world-wide network committed to authentic mentorship, collaboration and start-up growth.

Workshop 40

Workshop Artificial Inteligence User Testing Research Software 40

Dear Strategy

OCTOBER 27, 2019

Dear Strategy: “What is the difference between a product-based organization and a market-based organization, and how does that translate into product and marketing strategies?”. And that’s exactly where the problem comes in – knowing which strategy should ultimately take the lead.

Strategy 45

Strategy Marketing Workshop Product Strategy 45

Dear Strategy

FEBRUARY 17, 2019

Dear Strategy: “How do you communicate strategy to the rest of the organization with a small and newly formed team on a previously languishing product?”. . The first is that this is a new team, the second is that this is a small team, and the third is that this is a product that wasn’t doing so well.

Strategy 45

Strategy Workshop Differentiation Reference 45

Userpilot

AUGUST 31, 2021

Hot Topics – From Deep Innovation, Team-Led Growth, Killing Features, to the Challenges in Product Marketing & Management in 2021. This year, we have divided the topics of presentations into six exciting categories: Product Analytics. Product Operations. Product Growth. Product Marketing.

Onboarding KPIs 93

Onboarding KPIs Workshop Customer Experience Product Research 93

Dear Strategy

JANUARY 4, 2019

Dear Strategy: “How do I evaluate a job opportunity that moves me from SaaS products to on-premises products but is one of the CEO’s initiatives?”. . SaaS” stands for “Software as a Service” and is a term that refers to any cloud-based software product that is sold on a subscription basis. Listen to the podcast episode.

Strategy 53

Strategy Technical Advisors Reference Definition 53

Product Talk

MAY 13, 2020

She coaches teams using my Continuous Discovery Habits curriculum and is helping me bring the Continuous Discovery Habits workshop to more companies. Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Help me in welcoming Hope as an official author.

Product Research 354

Product Research User Testing Customer Experience Feedback Software 354

Dear Strategy

DECEMBER 17, 2018

Dear Strategy: “How do I evaluate job opportunities between large but worse performing products vs. small but not yet proven products?”. . Because, hey, strategy isn’t only about business, it’s also about life! Dear Strategy: Episode 071. ###. So, let’s get to it…. Writing is fun, but scoring is tedious.

Strategy 49

Strategy Workshop Definition Presentation 49

Dear Strategy

MARCH 25, 2019

Dear Strategy: “Is 5 years a relevant time frame for your strategy when market trends and industries are uncertain in a volatile market?”. . Back in Episode 13 , I answered a question about choosing the ideal time horizon for a strategy. Strategies are set in the future, and futures are, by definition, unknown.

Strategy 40

Strategy Marketing Workshop Technology 40

Dear Strategy

NOVEMBER 26, 2018

Dear Strategy: “How do you work/interact with your customers, so you can get ahead of their needs and bring about the desired results?”. . and I am, in fact, very appreciative of all the product and business managers who are attempting to put the needs of their customers above the needs of their companies.

User Testing 49

User Testing Customer Feedback Strategy Customer Experience 49

Dear Strategy

MAY 29, 2019

Dear Strategy: “Why do I need strategy training?”. . If you think I made this question up so that I can spin the answer into a not-so-subtle plug for my own strategy training company, I have to admit, you may be partially correct! Real-Time Strategy Brainstorming. Longer-Term Strategy Development.

Strategy 40

Strategy Workshop Leadership Reference 40

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Carrying out the relevant product discovery work and taking into account product ethics. Creating and validating a product strategy including market and user research.

User Testing 321

User Testing Product Research Weak Development Team Customer Experience 321

Dear Strategy

OCTOBER 31, 2018

Dear Strategy: “What are the strategies, tactics, and operations for product managers?”. . Whenever someone refers to “strategies, tactics, and operations” or “strategies, tactics, and execution,” I assume they are talking about some type of an overall strategy that essentially consists of those three basic parts.

Strategy 40

Strategy Product Management Product Manager Management 40

The Product Coalition

AUGUST 14, 2022

For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. This year I couldn’t take many such lectures, since among other things I was in London participating in Marty Cagan and SVPG’s Coach the Coaches workshop. They needed something else.

User Testing 128

User Testing Feedback Software Product Research Customer Feedback 128

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. Her Product Lab Virtual Summit.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

The Product Coalition

AUGUST 4, 2021

This is sometimes thought of as product/market fit: Key Inputs Before you start Product Discovery, you are going to want (or need) some information. On the other hand, if you’re founding a startup or creating a corporate venture, then you likely won’t have a strategy, OKRs or customer data. Marketing risk?—?is

Product Research 163

Product Research User Testing Research Software Customer Experience 163

Dear Strategy

AUGUST 25, 2019

Dear Strategy: “How do you make sure there is an effective inter-working between different levels in a dynamic strategy evolution?”. Dynamic Strategy Evolution” – that could be the name of a band! Most large companies have global product management functions and regional product management functions. End of story.

Product Strategy 40

Product Strategy Strategy Reference Workshop 40

Dear Strategy

NOVEMBER 11, 2019

Dear Strategy: “How do I better assess what should be the trigger level for reviewing and potentially updating my strategy?” And my answer is, that even though all this strategic structure exists for a reason, reviewing and updating your strategy based on internal trigger points is really the wrong approach.

Strategy 40

Strategy Research Software Workshop Data Visualization 40