Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Jones maps Uber’s PMM team to the product management team, embedding one PMM into each program team.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Jones maps Uber’s PMM team to the product management team, embedding one PMM into each program team.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Roman Pichler

JULY 6, 2021

Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Carefully Plan the Career Step.

User Testing 321

User Testing Product Research Weak Development Team Customer Experience 321

Bain Public

JANUARY 4, 2020

(Montreal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product of Bain Public, is honoured to be leading an expert workshop in collaboration with AIESEC, the world's largest youth-run organization that provides young people with leadership development. They hoped to change the world, one person and one internship at a time.

Workshop 52

Workshop User Testing Leadership Customer Experience 52

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist. 499/person.

Magazine 130

Magazine B2B Product Research Product Management 130

The Product Coalition

DECEMBER 11, 2023

This year, I learned that November was National Novel Writing Month in the US, and decided to participate in a workshop that would help me speed things up. As you can understand from the name, most workshops are about novels and focus on how to build the plot and the characters that drive it. There are more details to it.

Roadmap 78

Roadmap User Testing Workshop Presentation 78

Product Management University

JUNE 21, 2021

(from the customer’s perspective) in each of your target markets and bring that information into the organization so that every part of your organization sees the markets through a common lens, the lens of the customer. Input from sales and other customer facing teams is a part of creating a well-rounded view of the market.

Product Management 147

Product Management Product Manager Healthcare Leadership 147

Dear Strategy

MAY 26, 2020

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “What are the key elements to have in a successful strategy for a non-core product? The key to this answer has to do with the way you choose to define what a “non-core product” is. And what things should we avoid?”. Problem solved.

Strategy 52

Strategy Branding Construction User Testing 52

Product Talk

MAY 13, 2020

She coaches teams using my Continuous Discovery Habits curriculum and is helping me bring the Continuous Discovery Habits workshop to more companies. Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Help me in welcoming Hope as an official author.

Product Research 354

Product Research User Testing Customer Experience Feedback Software 354

Dear Strategy

NOVEMBER 8, 2018

Dear Strategy: “To what degree should an organization involve the entire workforce and employees in the development and execution of its strategy?”. So, if you are working in a small company (meaning 2-20 people or so), my answer to this question of who you should get involved in your strategy is “just about everybody.”

Strategy 56

Strategy Finance Workshop Reference 56

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Roman Pichler

OCTOBER 7, 2019

Before you order the roadmap items, double-check that you have a validated product strategy in place. You should be able to confidently say why users would want to use your product and why it is worthwhile for your company to invest in it. To prioritise the product roadmap, consider in which life cycle stage your product is.

Roadmap 204

Roadmap Product Research Customer Experience User Testing 204

Roman Pichler

JULY 6, 2021

Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Carefully Plan the Career Step.

User Testing 156

User Testing Product Research Weak Development Team Customer Experience 156

Dear Strategy

JANUARY 4, 2019

Dear Strategy: “How do I evaluate a job opportunity that moves me from SaaS products to on-premises products but is one of the CEO’s initiatives?”. . SaaS” stands for “Software as a Service” and is a term that refers to any cloud-based software product that is sold on a subscription basis. Listen to the podcast episode.

Strategy 53

Strategy Technical Advisors Reference Definition 53

Userpilot

FEBRUARY 13, 2024

Contextual email marketing isn’t just about sending emails—it’s about delivering the right message at the right time and relevant to the user’s behaviors. But how can you implement the right email marketing strategy to drive product engagement in SaaS businesses? Optimal Workshop’s welcome email.

Analytic Tools 52

Analytic Tools Feedback Software Customer Experience Data Visualization 52

Intercom, Inc.

JANUARY 24, 2023

Through reinvention, they extend the life span of the product, and create new value for customers and the business. Reinvention requires a product vision : a visual artifact that sets product direction over a longer term time horizon. Product vision is the critical bridge between strategy and execution.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Dear Strategy

SEPTEMBER 10, 2018

Dear Strategy: “Is strategic planning dead?”. . My interpretation of his position is that business strategy is not something you can execute based upon some predictable analytical formula. That position, however, is much different than embracing the thought process that planning more than 6 months out is a wasted exercise.

Data Visualization 53

Data Visualization Strategy Analytic Tools Technical Review 53

Roy Madden

JANUARY 29, 2021

You will be responsible for developing and executing the Feedly marketing strategy. Apply for this position. Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. Grow and lead the product marketing team.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Dear Strategy

SEPTEMBER 24, 2018

Dear Strategy: “How do you convince management teams to take a risk instead of staying with a strategy they are comfortable with?”. . Believing in your plan means that you; a) have a firm understanding of your market, industry, and company, and; b) truly feel that your strategy is going to succeed.

Strategy 40

Strategy Presentation Workshop Leadership 40

Dear Strategy

JUNE 24, 2019

Dear Strategy: “How do I turn a disruptive threat into an opportunity – with a focus on turning the mindset of the company around from arrogance and defensiveness to embracing and taking action?”. . Before long, Company X’s leading share position becomes threatened, moving them squarely into the decline stage of their lifecycle.

Strategy 45

Strategy Workshop Technology Startups 45

Sequent Learning

OCTOBER 28, 2018

Each episode is filled with real-world insights from practicing product managers and leaders, allowing you to learn, apply, and succeed in your product management career. To bring your product strategy to light, every product must be validated for product-market fit, prior to launch, and through successive iterations.

User Testing 40

User Testing Product Marketing Feedback Software Analytic Tools 40

Haines-Group

DECEMBER 8, 2016

.: problem or persona focus, approach, cost/price level, strategy, other…). Culling Filter the idea catalog by ruling out ideas/concepts that do not leverage the company’s core strengths and resources (consider capabilities such as marketing/sales, manufacturing/operations, capital, etc.),

Workshop 78

Workshop Framework Positioning Branding 78

Dear Strategy

OCTOBER 15, 2018

Dear Strategy: “What are the strategies that a Tech Product Manager can use to predict competitive movements, innovations, and/or changes in business strategy?”. . In practical terms, this means that you may not be able to rely on features alone to differentiate your products in the software space.

Technical Review 53

Technical Review Technology Strategy User Testing 53

Dear Strategy

OCTOBER 1, 2018

Dear Strategy: “How do you sort out the specific features of product requirements from tons of information gathered from market insights, customer, industry, competitors, etc.?”. . Even in an agile environment, product development is usually performed as a separate process from strategy development.

Strategy 40

Strategy Customer Feedback Workshop Reference 40

Mind the Product

JUNE 13, 2018

Mind the Product London 2018 on October 18-19 will be better than ever, with more workshops, more networking, and more fun than ever. But most importantly #mtpcon will, as usual, bring you the best minds in product from around the world for a day full of thought-provoking insight, inspiration, and learning. Leadership Forum.

User Testing 87

User Testing Data Visualization Workshop Product Research 87

Product Management University

MAY 21, 2020

The simplest way to quantify the value of your product portfolio, your solutions and your products is to do it from the customer’s viewpoint. Here’s a great exercise for product management, product marketing and sales. Do It For the Portfolio Instead of Every Product. Give it a try.

Certifications 130

Certifications Workshop Reference Naming 130

The Product Coalition

MARCH 4, 2023

Building a product is a marathon. Or actually, a triathlon: you’ll go through problem/solution fit, product/market fit and the death valley in between, and eventually, scale. Product Managers are not managers in the sense that they don’t manage people. They manage the product. Are you perseverant?

Analytic Tools 133

Analytic Tools Data Visualization Product Management Product Manager 133

Dear Strategy

FEBRUARY 3, 2020

On this episode of Dear Strategy, we analyze a story about trying to use a coupon at a retail store, only to find out that certain brands have been excluded. In other words, manufacturers of “premium” products want their end-user pricing to support that position. But the real question is – is it a good strategy?

Advertising 52

Advertising Branding Government Positioning 52

Mind the Product

APRIL 18, 2017

UPDATED Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops , more networking events around the conference, and more fun than ever before. Jeff has worked in various roles and leadership positions at iXL, Fidelity, AOL, WebTrends, and TheLadders.

Research Software 75

Research Software User Testing Customer Experience Workshop 75

Dear Strategy

MARCH 30, 2020

On this special episode of Dear Strategy, we talk about why long-term planning becomes more important than ever during times of crisis. Yes – the timeframe for your temporary new strategy is going to be much, much shorter. Dear Strategy: Episode 108. The post Dealing With a Crisis Situation appeared first on Dear Strategy.

Workshop 52

Workshop Strategy Customer Experience Presentation 52

Dear Strategy

MARCH 2, 2020

On this episode of Dear Strategy, we analyze a story about a company that launched a product through a crowdfunding site but didn’t ultimately deliver the product that they originally promised. It was a limited run of about 60 episodes or so, and the idea was to explore the idea of product entrepreneurship (i.e.

Vision 52

Vision Branding Naming Workshop 52

Intercom, Inc.

JUNE 10, 2020

How they use your product, what they think about your product, what they think about competing products, how they think about how your product is positioned and priced. These experiences need to cover both sides of product-market fit: the product, and the market.

Research Software 291

Research Software Weak Development Team Reporting Tools Customer Communications 291

Dear Strategy

JANUARY 6, 2020

The idea is to use real-life stories and experiences to help illustrate strategies that work, strategies that don’t work, and everything in between. Dear Strategy: “I recently bought an item online from a fairly large retailer. What are your thoughts on this strategy?”. But the real question is, is this a good strategy?

User Testing 52

User Testing Customer Experience Advertising Customer Satisfaction 52

Product Management University

OCTOBER 10, 2023

My goal with this 10-part series on product portfolio management is to highlight the strategic ripple effect across engineering, product marketing, sales, including presales, customer onboarding, and customer success. None of your products on their own deliver the broad impact your customers are looking for.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Intercom, Inc.

JULY 9, 2018

Product walkthroughs for how to use the Messenger: it’s important to show reps the end-to-end workflow for the new feature so they can explain it in sales conversations. I asked a product expert do this for our new Messenger because the walkthrough was quite involved. Measure the impact of the product launch.

Product launches 154

Product launches Product Research Customer Experience User Testing 154

Bain Public

JUNE 4, 2020

The product leadership team has to use product strategy, market and user research, UX design, technology scoping and data analytics to prevent stakeholders from blackmailing product managers into implementing lesser solutions. This is where product management consulting firms step in to help.

Leadership 52

Leadership Analytic Tools Research Software Feedback Software 52

UX Studio: Product Management

MARCH 19, 2021

value for products in growth value can mean how a feature can help you attract new users, while in the maturity stage how it can help you keep existing users. Easily done with workshops within the team. On the other hand, you can already shoot for real user feedback from your alpha / beta or live product users.

Product Research 109

Product Research User Testing Development Customer Experience 109