UX Planet

JANUARY 16, 2024

For startups and product owners, the stakes are high, and the path is treacherous. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want.

Branding 95

Branding User Testing Product Research Data Visualization 95

The Product Coalition

SEPTEMBER 21, 2023

Prototyping can be one of the most energizing parts of a workshop. Today, I’m sharing my prototyping hacks to help your team create the best initial, simplified version of their design — one that’s ready to be tested, iterated on, and validated.

Workshop 78

Workshop User Testing Customer Feedback Feedback Software 78

The Product Guy

FEBRUARY 13, 2020

Guest Post by: Carlos Ruiz (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Nis Frome]. For product leaders, that means taking a step back to build a team that can be customer-centric and deliver ongoing innovation to the market. Low accountability Limited visions of the product by PMs.

Product Research 188

Product Research Onboarding KPIs Reporting Tools Feedback Software 188

Mind the Product

NOVEMBER 1, 2017

Our team is building a product for just one person. Eric loves coding and is passionate about new products. This is a brief of the persona built for one of our products. If I were a direct salesperson and now knocking at Eric’s door, I’d know how to sell the product to him. What is a Product Persona?

Construction 95

Construction Workshop User Testing Customer Experience 95

Centercode

FEBRUARY 27, 2020

Tester communication encompasses interactions at every stage of your project, starting at recruitment and continuing to test closure. Because tester communication is such a mission-critical piece of your engagement strategy, the methods, tone, clarity, and frequency of your communications have a big impact on participation during your test.

Workshop 64

Workshop User Testing Product Research Customer Experience 64

Roman Pichler

AUGUST 16, 2022

This does not mean, though, that you must like the other person and that you must be happy and smiley all the time—nor does it mean sugar-coating messages, only telling people what they want to hear, and putting up with issues. Instead, he requests product roadmap changes by talking directly to you. At the same time, be frank.

Product Management 278

Product Management Product Manager Product Research Customer Experience 278

UX Planet

JANUARY 22, 2024

One Click Generates Lots of Product Ideas Most people think designers get their ideas easily and quickly. But it is not like that; we often struggle to find ideas for the products we work on. PRODUCT: Add here some info about the product you design. The prompt Act like a product designer with over 20 years of experience.

Analytic Tools 82

Analytic Tools Feedback Software Research Software Artificial Inteligence 82

Product Management University

JULY 18, 2023

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. As a former product marketing manager, I know this all too well and was guilty in the first degree!

Positioning 130

Positioning Product Research Construction Workshop 130

Centercode

APRIL 29, 2020

Securing high-quality feedback from your project is like taking a roadtrip — with the right travel companions, a thorough plan, and a map of how to get where you’re going, you have all the building blocks for success. It’s easy to think that engaging your testers begins and ends while your test is in progress.

Workshop 64

Workshop User Testing Product Research Travel 64

Userpilot

AUGUST 30, 2021

What type of launch messages do you use when announcing new features or product enhancements? Should you go with in-app notifications or a product launch email sequence? The list we’re curated here has great examples of how to effectively announce what’s new in your product using in-app notifications and email.

Feedback Software 86

Feedback Software Messaging User Testing Customer Experience 86

Userzoom

DECEMBER 17, 2019

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

Bain Public

JUNE 19, 2019

(Montreal, Canada) - Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public, will be giving a 120 minute workshop at Agile Testing Days in Potsdam, Germany. Paul has a strong business track record, a unique message worth hearing and a natural speaker/storyteller. Date: Thursday, Nov 7th.

User Testing 40

User Testing Workshop Product Research Agile 40

Bain Public

MARCH 20, 2021

(Montreal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public , will be leading a workshop on March 30th, 2021 in collaboration with EcoFuel : a specialized and personalized accelerator dedicated to seed stage cleantech startups. Title: Strategic Product Baseline and Roadmap.

Workshop 52

Workshop Biotechnology Research Software Data Visualization 52

Userzoom

JUNE 9, 2020

I’m in the unusual position of seeing directly (and indirectly) how hundreds of businesses’ digital departments across different industries have reacted to COVID-19, through my role as a UX research partner at UserZoom. Ugly research practices are rearing their heads. Image by Nick Bolton.

User Testing 121

User Testing Product Research Research Software UX 121

Pragmatic Marketing

FEBRUARY 17, 2017

Before you read this article, click on your company’s website and view the page associated with your flagship product. Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. Message Map Basics. Message Pillars. Do they match?

Messaging 70

Messaging White Paper Customer Experience Technical Review 70

The Product Coalition

SEPTEMBER 11, 2019

Much More Than Just A/B Experiments Here are a few important things to know about product ideas: 1) the vast majority of ideas lead to no measurable improvements in business results or value-to-customer (some actually cause negative results) 2) No one, no matter how senior or experienced, can predict which ideas will work and which won’t?

Customer Experience 74

Customer Experience Product Research User Testing Data Visualization 74

Userpilot

FEBRUARY 10, 2023

Actually, there are multiple types of personas for different teams, levels of research, and use cases—which you need to understand if you want to connect with customers. Qualitative personas are built from qualitative research like customer interviews. Statistical personas are the most accurate type of persona. What is a persona?

Research Software 88

Research Software User Testing Analytic Tools Feedback Software 88

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. o get the sponge mode on and dive in!

Analytic Tools 90

Analytic Tools Data Visualization Research Software Feedback Software 90

Userpilot

AUGUST 31, 2023

As more customers are acquired, the company’s revenue stream expands, enabling it to invest in product development, innovation, and scaling operations. As the user base grows, the company gains valuable insights into different customer needs and preferences, which can inform product enhancements.

Research Software 88

Research Software Feedback Software Analytic Tools User Testing 88

The Product Coalition

MARCH 24, 2021

Helpsters, created exclusively for Apple+ by the Sesame Workshop (the brains behind Sesame Street), revolves around a team of monsters helping customers solve problems. Was the message was aimed at me, the parent? Does it sound familiar yet…? Starting at the top with the Helpsters tagline: Problems are our specialty!

Product Management 114

Product Management Product Manager Product Research Banking 114

Mind the Product

JANUARY 22, 2019

As 2019 gets underway, I’ve been enjoying taking stock of what we saw at Mind the Product Training over 2018. As a product manager I’m always looking for signals and patterns, and evaluating what early trends could mean for my products, and now for product practice. Recognizing Product Intuition.

Research Software 153

Research Software Product Research User Testing Data Visualization 153

Modus Create

MAY 12, 2021

Demand for UX research has increased by 30% in the last 12 months. 51% of enterprises saw an increase of 25% in their UX research budget – Intechnic. These statistics are music to the ears of UX researchers worldwide. For too long, they have been preaching the gospel of user research. – Intechnic.

User Testing 52

User Testing Research Software Product Research Customer Feedback 52

Department of Product

NOVEMBER 9, 2023

The Department of Product Briefing ←All newsletter briefings Hi product people ?, One area of your product that you probably don’t spend too much time thinking about is your 404 error page. A recent study by the Financial Conduct Authority suggests 27% of adults used BNPL products in the past month, up from 17% a year ago.

Data Visualization 52

Data Visualization Research Software Analytic Tools Reporting Tools 52

Userpilot

JANUARY 23, 2023

With OKRs, you can develop clear strategies to promote product growth and effectively communicate them to your customer success teams. To hit the targets, customer success managers should incorporate initiatives such as: – Track product usage patterns and proactively prompt engagement with in-app flows.

Feedback Software 76

Feedback Software Analytic Tools Onboarding KPIs Customer Experience 76

Userpilot

FEBRUARY 17, 2021

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February Product Conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Table of contents. Source: Productworld.co.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Mixpanel

FEBRUARY 23, 2024

Onboarding new users is one of the biggest challenges a technical product faces. If you want to boost product activation and retention, a one-and-done, low-touch onboarding flow simply won’t cut it. We used to focus more on pointing customers toward information so they could teach themselves how to use the product.

Onboarding KPIs 59

Onboarding KPIs Technical Review Customer Experience User Testing 59

freshtrax

NOVEMBER 3, 2023

In simple terms, we define design thinking as a mindset that seeks to create better products, services, and societies by deeply understanding people (consumers or users) and their lives. It all starts with a vague theme, and then you decide on the direction through research and analysis.

User Testing 59

User Testing Product Research Customer Feedback Entertainment 59

The Product HQ

MAY 10, 2024

Startup Product managers are in charge of setting up the foundation for product management at a new company. Since product development is such a lucrative field, this is a crucial role for the company. According to Airfocus , an optimized product manager boosts profitability and sales, by 34.2 percent for a corporation.

Startups 52

Startups Customer Experience User Testing Technical Review 52

Intercom, Inc.

JULY 9, 2018

Shipping product fast and often means more opportunities for Sales to delight customers and engage with prospects. But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. The work of Sales Enablement begins as soon as the product roadmap is set.

Product launches 154

Product launches Product Research Customer Experience User Testing 154

Intercom, Inc.

JANUARY 24, 2023

At Intercom, we’ve reinvented different parts of our product many times over the years – most recently, our Messenger. This evolution always starts with one thing: a clear product vision. All products follow the same life cycle: development, growth, maturity, decline. Great companies reinvent products before reaching decline.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Product Management University

NOVEMBER 13, 2018

” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. Very early in the process all buyers conduct research to learn about potential solutions. There’s an old saying: “buyers are liars!” Ask More, Learn More.

Positioning 100

Positioning Product Research Research Software Webinar 100

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

UX Studio

AUGUST 30, 2023

On the one hand, we were happy that, as a Product design agency, we don’t need to start from ground zero. The basics of accessibility are also injected into our practice: readability and caring about the proper color contrast is a baseline, while prototyping and usability testing are part of our process by default.

UX 58

UX Research Software User Testing Product Research 58

freshtrax

MARCH 17, 2021

In btrax’s first virtual event of the 2021 series, Localizing for the Japanese Market, we invited leading industry experts to share their professional experience launching products in Japan. Eugene Oh provided an outstanding presentation sharing insights from his experience as the [International] Product Marketing Lead at Square.

Reporting Tools 105

Reporting Tools Product Research Research Software User Testing 105

Revulytics

MARCH 20, 2018

In his book, “ What Do You Want Your Customer to Become ,” author and MIT Research fellow Michael Schrage challenges his readers to think beyond the traditional criteria that go into calculating what is agreed upon across industries as one of the most important metrics to measure – customer lifetime value.

Data Visualization 60

Data Visualization Analytic Tools Customer Feedback User Testing 60

UX Studio: Product Management

OCTOBER 9, 2021

Like with most jobs, for us – UX Researchers – this meant moving our daily communication online, including research, creative processes, and communication. In July, we interviewed four UX researchers from Hungary. Our goal was specifically to focus on how UX Research as a profession has changed in Hungary.

Positioning 108

Positioning User Testing Customer Experience Research Software 108

The Product Coalition

JULY 28, 2023

In the first part of this series I covered the why behind data products. In the previous article I gave examples of some of the data products you interact with everyday. The key thing to remember is that a data product is “ …facilitating an end goal using data ” (DJ Patil). We apply product management to data.

Data Visualization 101

Data Visualization Analytic Tools Product Research Artificial Inteligence 101