Product Management University

OCTOBER 19, 2023

With that as the backdrop, there’s a good chance all of your launch content and messaging follows the theme of the headline in the press release. For sure, but let’s not stop with the product value story. Your products and technologies are always the enabler or the vehicle that actually delivers the value to the customer.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Product Management University

SEPTEMBER 3, 2024

If you thought there were a million ways to define product management, product strategy might have it beat by a longshot. Just think about how many ways product strategy is defined within your own organization. It’s the number one thing that makes product strategy both challenging and frustrating at the same time.

Product Strategy 130

Product Strategy Strategy Product Research Customer Experience 130

Product Talk

FEBRUARY 12, 2020

Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. During her tenure as a data scientist, Lisa built two predictive products. Within marketing, a “channel” is a medium through which to deliver messages such as push notifications or email.

Product Research 261

Product Research Data Visualization User Testing Research Software 261

The Product Guy

JUNE 25, 2024

In product management, where data and features often take the spotlight, the power of storytelling is sometimes underestimated. Yet, it is this very skill that can elevate a product from a mere concept to an inspiring vision. This narrative approach doesn’t just sell products; it sells a vision of what’s possible.

Product Manager 199

Product Manager Product Management Data Visualization Customer Feedback 199

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Product Manager 313

Product Manager Product Management Weak Development Team User Testing 313

ProductPlan

JUNE 14, 2022

For an organization to follow through and turn that idea into a viable product, the team needs both a product vision and a product strategy. Both of these play a critical role in motivating those responsible for bringing the product from concept to market. Product vision.

Vision 59

Vision Product Strategy Strategy Feedback Software 59

Product Management University

OCTOBER 10, 2023

That brings us to the topic of a single market strategy versus strategies for each product and which approach has more strategic benefit to your organization. None of your products on their own deliver the broad impact your customers are looking for. A market strategy does just that. Here’s the $1 million question.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

ProductPlan

SEPTEMBER 16, 2021

Using Your Product Strategy and Product Vision to Plan Your Roadmap. Product strategies must be rooted in the overall vision of the company and product. When each product initiative advances, the product vision is easy for everyone to be on board. Product storyline.

Roadmap 98

Roadmap Product Strategy Data Visualization Strategy 98

The Product Guy

MAY 7, 2020

It contains subsections with steps that one should go through while building products. Product Strategy. As a first step, PM needs to define the strategy for the product. A well defined product strategy provides insights into the deep customer problems that your product is trying to address.

Technical Review 398

Technical Review Product Manager Product Management Onboarding KPIs 398

Sachin Rekhi

FEBRUARY 16, 2020

I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables. Vision: Vision Narrative. Vision: Product Walkthrough.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Product Talk

OCTOBER 2, 2024

Yury Oleynik is the VP of Product Management at HiveMQ. Founded and headquartered in Landshut, Germany, HiveMQ empowers businesses to transform with the most trusted MQTT platform (a messaging protocol used for connecting sensors and devices, such as in the Internet of Things).

Feedback Software 276

Feedback Software Customer Experience Data Visualization User Testing 276

Roman Pichler

MAY 10, 2017

In addition to deep product skills, you require generic, transferable product management capabilities, such as, effectively capturing the product’s value proposition , segmenting the market , validating product strategy assumptions , selecting the right KPIs , prioritising the product backlog , and analysing user feedback and data.

Product Manager 186

Product Manager Product Management User Testing Data Visualization 186

Mind the Product

JUNE 14, 2019

A bad day in the office, a chance LinkedIn message, and before you know it, someone has moved jobs. This kind of serendipity is not a viable career strategy! It wouldn’t happen, because we all realise that serendipity is not a viable product strategy. Just as with a product, you should start with a vision.

Development Team Review 175

Development Team Review Technical Review Weak Development Team Vision 175

Product Management University

OCTOBER 16, 2023

If we go back to post 3 of 10 , you’ll see the ripple effect of a customer-facing portfolio vision in full swing when it’s time to craft your portfolio (and product) positioning! In fact, they’re one and the same with some minor wordsmithing if done right. You bet it does!

Positioning 147

Positioning Product Research User Friction Differentiation 147

ProductPlan

JULY 23, 2019

Product managers wear many hats, but one of the most uncomfortable ones they’re forced to occasionally don is that of the product vision “Gatekeeper.” This particular aspect of product management requires PMs to do what most people find uncomfortable… say “no.”. The importance of maintaining a product vision.

Vision 82

Vision Weak Development Team User Testing Product Research 82

Mind the Product

AUGUST 1, 2019

Most companies say they’re not competitor obsessed , but still one in five say they look primarily to competitors for product inspiration. Competitive intelligence is useful, but it shouldn’t guide your product strategy. Back to our messaging app example. The Downside of Feature FOMO.

Reporting Tools 190

Reporting Tools Data Visualization Customer Experience Product Research 190

Mind the Product

DECEMBER 13, 2019

For example, while objectives, OKRs, and visions can all be valuable they often reduce understanding rather than improve it. By spending time reducing your word count you will make it easier for your audience to understand your message. That means you need less brainpower to understand what’s being said. How can you do this?

User Testing 188

User Testing Customer Feedback Vision Messaging 188

The Product Manager Coach Blog

MARCH 4, 2025

Building trust with stakeholders isnt just a nice-to-haveits essential to preventing failed product launches due to poor stakeholder management. Without trust, even the most well-thought-out product strategies can face pushback, leading to misalignment, delays, and increased risks. Speak their language.

Customer Feedback 69

Customer Feedback Weak Development Team User Testing Customer Experience 69

Intercom, Inc.

JUNE 30, 2021

Each designer level has influence and responsibility across a number of core areas – scope, ownership, expertise, strategy and vision, autonomy, and leadership – and the specific expectations expand as you go up the design levels. Strategy and vision. What do individual contributor design leaders do at Intercom?

Leadership 175

Leadership Feedback Software Customer Experience Systems Review 175

Mind the Product

SEPTEMBER 17, 2019

Surely we’ve all noticed the increased emphasis on “strategy” as a core competency for product managers? For company leadership too, encouraging product managers to operate strategically can feel like a way to optimize both accountability and empowerment for an often-ambiguous role. The “Strategy Theater”.

Product Manager 162

Product Manager Product Management Leadership Management 162

Userpilot

AUGUST 18, 2024

According to Ant Murphy, the reason is simple, you don’t have a prioritization problem, you have a strategy problem. We explain how to create a successful product strategy, the role of product strategy in prioritization, and how to align your prioritization efforts with your strategy.

Data Visualization 105

Data Visualization Strategy User Testing Product Research 105

Folding Burritos

FEBRUARY 22, 2016

Naturally, this is extremely frustrating; you know it’s the pathway to a disconnected and incoherent product. Tying everything to a strong value proposition and vision is effectively the kind of thing that produces a cohesive product. This will keep the person satisfied and at least send the message that ‘not everything goes.’.

Analytic Tools 322

Analytic Tools Reporting Tools Data Visualization User Testing 322

Userpilot

AUGUST 29, 2023

The main difference between product management and project management is the focus. A project manager is focused on the completion of a specific project, whereas product managers focus primarily on the long-term vision and evolving a product to deliver value over time. What is product management?

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Product Management University

FEBRUARY 25, 2020

Customer-Facing Vision & Strategy. Many product management teams struggle with this one because number one, they have a lot of products, and number two, it’s more difficult when your thought process starts with the product. If you have 20 products, that equates to 20 product visions and 20 product strategies.

Marketing 130

Marketing Product Manager Product Management Reporting Tools 130

Intercom, Inc.

DECEMBER 4, 2019

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear?

Branding 210

Branding Weak Development Team Technical Review Airlines 210

The Product Coalition

MARCH 24, 2021

Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche” (Kim Garst, Marketing Thought Leader). It is a very helpful tool for Product Managers to segment markets when defining the product strategy and go-to-market strategy.

User Testing 158

User Testing Research Software User Friction Customer Experience 158

Product Innovation Educators

JUNE 19, 2023

Our product team will share a product update, and most product updates will include a high level reminder of product strategy. Every quarter we do a detailed all-hands meeting about the product strategy. What is our current product strategy?

Customer Experience 204

Customer Experience Engineering Product Strategy Reference 204

BrainMates

MAY 26, 2025

Compare this analysis to your product strategy and positioning. Use these insights to refine your roadmap, adjust messaging, or highlight competitive advantages. Let competitor insights sharpen your thinking, not narrow your vision. Ask yourself: What story is emerging? Where do we stand relative to our competitors?

Data Visualization 40

Data Visualization Customer Feedback Product Manager Product Management 40

Userpilot

MARCH 24, 2025

They are seeking a Mobile Product Manager to lead the innovation and expansion of their field service mobile application across iOS, Android, and various third-party integrations. Experience leading product teams building consumer products in personal productivity, search, education, or messaging.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Product Management University

OCTOBER 23, 2023

With strong top-down discovery as the foundation, product managers collaborate and build products that make users better at their jobs in ways that have measurable strategic value to the customer (and to your own organization).

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

ProductPlan

AUGUST 10, 2023

When plotting out our product’s trajectory, there’s a constant tension between two competing mindsets. Where charismatic leaders rally the troops around an ambitious vision with a massive potential payoff. Meanwhile, the slow, steady drumbeat of cautious experimentation and incremental enhancements always makes the product better.

Reporting Tools 98

Reporting Tools Feedback Software Product Research User Testing 98

Userpilot

NOVEMBER 20, 2023

Tech PMs work actively with product teams on the product vision and strategy. A big part of their job is managing the roadmap and prioritizing technical initiatives in the product backlog. Regular product managers are more customer-centric in their approach. Product vision. Product roadmap.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Product Management University

OCTOBER 11, 2023

Product management has set everyone else up for success. Product marketing now has a differentiating message to fill the pipeline. Customer on-boarding teams implement with clear customer outcomes as their target, and the product has no major deficiencies that delay the go-live date or the revenue meter.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Alchemer Mobile

AUGUST 25, 2020

Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements internally and externally, and myriad other activities, the list of “to-do’s” for mobile product managers may seem endless, and the job is ever-changing.

Technical Review 130

Technical Review Product Manager Product Management Software Review 130

Product Management University

AUGUST 5, 2019

One set of market and business requirements from the customer’s perspective to drive all products in the portfolio accelerates that maturation process. Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies. ” Product 3 Goal: etc.

B2B 100

B2B Product Manager Product Management Sales Training 100

Userpilot

NOVEMBER 23, 2023

Dave Martin on how product roadmaps kill outcomes. They lack vision and lead nowhere. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Strategic value is about aligning features with the company’s vision and long-term goals. Product vision.

Product Research 105

Product Research Feedback Software Analytic Tools User Testing 105

Userpilot

JULY 17, 2024

TL;DR Product management principles serve as the guiding core of your product. They ensure that your product abides by its basic values. But, they are different from the product vision. Use the JTBD framework and develop a product-thinking mindset for it. Your product can't have everything.

Data Visualization 104

Data Visualization Product Research User Testing Analytic Tools 104