Why 36% is the magic number: Finding the right amount of text in mobile apps
Intercom, Inc.
JANUARY 21, 2020
“Beyond code, beyond visuals and interactions, what do all these apps have in common with each other? Lots of social stuff, banking, travel, local services, fitness, cooking, more than a few games, even apps made by governments. And beyond code, beyond visuals and interactions, what do they all have in common with each other?
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