Roy Madden

JANUARY 29, 2021

You will be responsible for developing and executing the Feedly marketing strategy. Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. You love to translate complex concepts into clearly articulated messaging. About Feedly.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

The Product HQ

MAY 10, 2024

In the conceptualization phase, product managers must identify the vision, mission, and requirements that will condition how a team builds out a product. On one hand, this entails coming up with possible design concepts that capture the vision, mission, and goals of a given product. Sharpen your data collection and analytical skills.

Startups 52

Startups Customer Experience User Testing Technical Review 52

Intercom, Inc.

APRIL 28, 2020

This hugely influential 2013 post by SVP of Product Paul Adams articulated a lot of the core design thinking at Intercom – from the importance of clear company mission and vision to the four layers of product design, and much else besides. Design workshops that work: How to get better at brainstorming. The Dribbblisation of design.

Feedback Software 129

Feedback Software Software Review Systems Review User Testing 129

Dear Strategy

OCTOBER 14, 2019

Dear Strategy: “What is the best way to get continued buy-in for my strategy and ensure the organization remembers and ties their work back to the strategy?”. In our last blog post , I promised that I would talk more about the subject of getting buy-in for your strategy in a later post.

Strategy 40

Strategy Vision Advertising Workshop 40

Intercom, Inc.

DECEMBER 16, 2019

Just two years ago, only 29% of marketers reported ABM to be an effective strategy. Account-based marketing (ABM) is a targeting strategy where businesses market and sell to accounts – different people at one company – rather than to individual prospects at many different companies. What is account-based marketing (ABM)?

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Mind the Product

FEBRUARY 5, 2020

Start With Specifics, not the Vision. There’s always a wish to start with vision, but that to me is dangerously unconstrained, and unbounded. The most meaningful misalignments are just as likely to emerge from the way the product vision is communicated as they are from the vision itself. Clarity Over Comfort.

Feedback Software 173

Feedback Software Vision Document Consulting 173

Modus Create

APRIL 30, 2020

Just like building a house, if a product’s vision, blueprint, or the foundation is wrong, the output has serious problems. The Modus Kickstart is a structured, facilitated set of workshops to help accelerate a successful product release. Modus Kickstart Workshop, Business, and Product Goals. Product Vision and Goals.

Research Software 81

Research Software Product Research User Testing Workshop 81

The Product Guy

FEBRUARY 13, 2020

It is overwhelming when you get into hyper-growth mode, and it requires process and strategy to continue the success and growth. Low accountability Limited visions of the product by PMs. Started a weekly internal newsletter about vision of the product. Mental models for decisions not clear. Team dynamics and structure.

Product Research 188

Product Research Onboarding KPIs Reporting Tools Feedback Software 188

Nulab

NOVEMBER 25, 2020

To lead people toward a goal, you need a clear vision — and you need to communicate this clearly across the entire organization. In the past, workplaces often had different messages for different groups of people. Fine-tune your communication strategy. Here’s how to get started. Create sense of purpose.

Leadership 112

Leadership Reporting Tools Data Visualization Management 112

The Product Coalition

JULY 28, 2023

The teams analysing the parts and figuring out what we could make is analysts and data scientists, as well as domain experts, driven forward by data product managers through workshops and collaboration sessions. This means that we make them available for any channel / application around the company to use.

Data Visualization 101

Data Visualization Analytic Tools Product Research Artificial Inteligence 101

UX Studio: Product Management

OCTOBER 9, 2021

User insights are becoming the core of organisations’ strategy.”. By making user needs and pain points tangible, research results are becoming central to defining company strategy and longer-term vision. . I don’t miss the days where we stayed after workshops to make sense and digitize the stuff on those gigantic flip-charts.”.

Positioning 108

Positioning User Testing Customer Experience Research Software 108

The Product Coalition

SEPTEMBER 14, 2023

Nike’s Vision: .Swoosh Nike’s vision with .Swoosh Additionally, Nike organizes webinars, workshops, and Q&A sessions where you can interact with experts, artists, and other members of the .Swoosh These sessions provide valuable insights, tips, and strategies for navigating the marketplace effectively. Nike’s Vision:

Feedback Software 78

Feedback Software Customer Feedback Data Visualization User Testing 78

Userpilot

FEBRUARY 10, 2023

But you can also create personas based on legitimate user research and make them more useful when designing your onboarding process , marketing messages , sales scripts, and more. In this workshop, each person should create around 2-5 personas (depending on your target audience) based on the available data and their own experience.

Research Software 98

Research Software User Testing Analytic Tools Feedback Software 98

Userpilot

FEBRUARY 17, 2021

Pro Pass: $395, you get everything included in the open pass plus ProductWorld PRO Technical Workshops Feb 17 and PRO Sessions Feb 18-19. Talks + Workshops: $779, which includes everything from the talks plus 8 workshops to choose from. Price: Talks: $399, which includes 2 days, 25+ sessions, and permanent access.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

The Product Coalition

MARCH 8, 2020

Of course, a large part of leadership is about designing good domain strategy & operating models etc, but this article focuses on the more emotive, people elements. Shared vision & working practices At the organisation level your vision should be value-driven, emotionally engaging, & underpinned by metrics.

Leadership 78

Leadership Weak Development Team Reporting Tools Feedback Software 78

Department of Product

NOVEMBER 9, 2023

Finally, if your whiteboards and sticky notes at the end of a company workshop always end up a mess, Figma’s latest product release should help. More than 60% of WhatsApp users in India message a business account. Enjoy the rest of your week!

Data Visualization 52

Data Visualization Research Software Analytic Tools Reporting Tools 52

Pragmatic Marketing

NOVEMBER 16, 2019

At the same time, PMMs should share their vision for how their role can add value to the overall team. Rather than just handing off a report, I like to unpack insights in the context of a design sprint or through interactive workshops where a cross-functional group can seek to understand and design around key user needs,” she said.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

At the same time, PMMs should share their vision for how their role can add value to the overall team. Rather than just handing off a report, I like to unpack insights in the context of a design sprint or through interactive workshops where a cross-functional group can seek to understand and design around key user needs,” she said.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

UX Studio

JUNE 15, 2022

Offering different design solutions with the latest trends can be a handy workshop to figure out the design pillars. Starting from the landing page it is important to count on how many sections and elements are part of the layout and what is the message of each page. Involve other team members and hear their vision.

Education 74

Education Research Software Feedback Software User Testing 74

Product Management University

OCTOBER 10, 2023

That brings us to the topic of a single market strategy versus strategies for each product and which approach has more strategic benefit to your organization. Product strategies view the customer in silos (by user) from the bottom up. A market strategy does just that. Here’s the $1 million question. Here’s the thing.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Mixpanel

FEBRUARY 23, 2024

Segment enables at least 30 different use cases , so people tend to come to us with this grand vision of digital transformation and say, “Let’s do all these things.” We have a whole suite of different strategies. We leverage our CSMs to lead workshops and webinars for customers. There are so many challenges.

Onboarding KPIs 59

Onboarding KPIs Technical Review Customer Experience User Testing 59

UX Studio

JUNE 30, 2023

They blend strategy and creativity in their user-friendly designs. San Francisco, CA $100 – $149 / hr Digital Design, Integrated Marketing, Brand Strategy, User Research, Web Development, Interaction Design Niftic Agency Niftic is a smaller full-service design agency working with brands all over the world.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Mind the Product

APRIL 6, 2020

Our goal was to define how we would set and communicate the company strategy, and how that strategy would lead OKRs and backlog definition. Product (and company) strategy is the backbone that guides product goal-setting and roadmap definition, although it’s sometimes overlooked or confused with having a vision.

Product Strategy 111

Product Strategy Strategy Feedback Software Customer Experience 111

Gainsight

JULY 7, 2021

They became an extension of our team and helped us develop a clear hybrid strategy. Likewise, the veterans on the team helped execute the strategy and hybrid vision at unparalleled speed. We made sure each session matched a specific persona and delivered a targeted and relevant message.

Feedback Software 45

Feedback Software Customer Experience Technical Review User Testing 45

Revulytics

SEPTEMBER 18, 2019

Here’s my personal view of which tools play key roles in each phase of a product development cycle: At the top, you need a very strong product vision and strategy that is agile enough to react to changes in user needs. Don’t let today’s metrics hold back your vision. Now that you’ve given us the “don’ts,” what are the “do’s”?

Data Visualization 75

Data Visualization User Testing Information Product Research 75

Modus Create

SEPTEMBER 22, 2020

Drew discussed remote innovation workshops in his latest webinar, watch the video here: Remote Meetings Aren’t the Same. The good news is that we can overcome this loss through remote workshops. We do this through remote workshops. The New Way: Remote Workshops. The new way to collaborate is through remote workshops.

Workshop 98

Workshop Research Software Customer Experience User Testing 98

Product Management University

FEBRUARY 25, 2020

Develop a portfolio strategy that mirrors the target customers’ business priorities with supporting product releases that collectively deliver the outcomes via new features and products. Customer-Facing Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Product Talk

JANUARY 31, 2024

Another issue Sebastian identified in hindsight was trying to approach all customers with a broad messaging tool (similar to Intercom). Since we’re such a small team, we’re responsible for driving the core company strategy,” says Jelena.

Product Research 223

Product Research Reporting Tools Feedback Software Customer Communications 223

Tyner Blain

NOVEMBER 26, 2018

As Steven Haines first told me, “strategy first, roadmap second.” Strategy defines the context for product strategy, and your product roadmap is a planning (and communication) tool for executing your product strategy. and it is a fundamental component of developing a competitive product strategy.

Marketing 83

Marketing Research Software Feedback Software Differentiation 83

Business of Software Conference

APRIL 24, 2020

So in all the workshops that we run with all the CEOs and managers that we work with we actually found in talking with employees on the other side that this question is actually completely destructive because what asking ‘how can I help you’ does is it places the burden of figuring out what you need to do better as a manager on the employee.

Weak Development Team 40

Weak Development Team Vision Feedback Software Management 40

The Product Coalition

JANUARY 12, 2020

I decided to write this because I was getting messages from people about how they actually roll out OKRs. At first, I decided to run some free workshops for our customers. I feel as time goes on, I’ve found the most effective key result strategy is this; Be ambitious, but not ridiculous. you do need a vision for the long term.

Weak Development Team 78

Weak Development Team Research Software Onboarding KPIs Customer Experience 78

Business of Software Conference

JULY 2, 2019

So we did a workshop with the sales guys and the account managers to try work out what this approval flow should look like based on the requirements from their customers. But facts I’ve discovered that many companies just ask a design team to execute on the vision. In fact just do this bit here.

Weak Development Team 40

Weak Development Team Research Software User Testing Analytic Tools 40

Intercom, Inc.

AUGUST 25, 2020

Isolated iteration by either side can result in confused messaging and a product that doesn’t deliver on what the customer wants or expects. By ensuring the external messaging is in sync with the internal product planning your opportunity for success and customer satisfaction is greatly increased.

Marketing 238

Marketing Feedback Software Onboarding KPIs Reporting Tools 238