Bain Public

APRIL 17, 2020

We already knew we could deliver expert guidance via a series of on-site workshops. Our virtual workshop series provides actionable strategies, tools, processes, and skills product leaders need to create innovations, adapt to market shifts, and anticipate what’s next. We deliver content via a series of virtual workshops.

Workshop 52

Workshop Leadership Document Roadmap 52

UX Planet

JANUARY 16, 2024

They believe so strongly in their vision that they assume it’s universally appealing. Different people have contrasting interpretations of the visual and messaging guidelines. Consistency usually goes beyond visuals; it extends to every aspect, from messaging to customer interactions. This document will serve as a reference.

Branding 91

Branding User Testing Product Research Data Visualization 91

Product Management University

JANUARY 13, 2020

In a solutions marketing model, the star is the buyer’s vision for success. Solution positioning is the buyer’s (decision-maker/influencer) version of a value story, their vision for success. Products play the role of proof points that speak to HOW you’ll help buyers make their vision a reality. What Is Solutions Marketing?

Product Marketing 130

Product Marketing Marketing User Friction Vision 130

The Product Coalition

FEBRUARY 1, 2022

As a product manager I hosted a regular workshop called “Cutting Club”. The main purpose of the workshop with a select group of stakeholders is to decide, based on evidence, if a product or feature can be removed or “cut”. The messaging feature “Slack” quickly became more successful than the game, and Glitch was cut in 2012.

Weak Development Team 121

Weak Development Team Technical Review Workshop Customer Feedback 121

Roy Madden

JANUARY 29, 2021

Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. You are a self-starter with the ability to work independently, articulate a vision, and execute it. You love to translate complex concepts into clearly articulated messaging.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Intercom, Inc.

APRIL 28, 2020

This hugely influential 2013 post by SVP of Product Paul Adams articulated a lot of the core design thinking at Intercom – from the importance of clear company mission and vision to the four layers of product design, and much else besides. Design workshops that work: How to get better at brainstorming. The Dribbblisation of design.

Feedback Software 129

Feedback Software Software Review Systems Review User Testing 129

Mind the Product

FEBRUARY 5, 2020

Start With Specifics, not the Vision. There’s always a wish to start with vision, but that to me is dangerously unconstrained, and unbounded. The most meaningful misalignments are just as likely to emerge from the way the product vision is communicated as they are from the vision itself. Clarity Over Comfort.

Feedback Software 172

Feedback Software Vision Document Consulting 172

Intercom, Inc.

DECEMBER 16, 2019

Marketing teams must partner with their sales counterparts to determine the list of target accounts, identify the right channels, and coordinate on messaging. What: What messages will you communicate to your target accounts? Jumbled messages and tactics are the fastest way to put off a high-value account. Data enrichment.

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Modus Create

APRIL 30, 2020

Just like building a house, if a product’s vision, blueprint, or the foundation is wrong, the output has serious problems. The Modus Kickstart is a structured, facilitated set of workshops to help accelerate a successful product release. Modus Kickstart Workshop, Business, and Product Goals. Product Vision and Goals.

Research Software 81

Research Software Product Research User Testing Workshop 81

The Product HQ

MAY 10, 2024

In the conceptualization phase, product managers must identify the vision, mission, and requirements that will condition how a team builds out a product. On one hand, this entails coming up with possible design concepts that capture the vision, mission, and goals of a given product. And don’t forget to practice what you learn.

Startups 52

Startups Customer Experience User Testing Technical Review 52

The Product Guy

FEBRUARY 13, 2020

Low accountability Limited visions of the product by PMs. Product discovery + delivery: Clarifying role of PMs and PDs Setting up a new role to deal with day-to-day Training the team to embrace Product Discovery: Several workshops with PMs and PDs Small experiment with the process and some tools (e.g. Team dynamics and structure.

Product Research 188

Product Research Onboarding KPIs Reporting Tools Feedback Software 188

Mind the Product

APRIL 6, 2020

Product (and company) strategy is the backbone that guides product goal-setting and roadmap definition, although it’s sometimes overlooked or confused with having a vision. A few extremely well-chosen objectives impart a clear message about what we say ‘yes’ to and what we say ‘no’ to.”. Defining the North Star: A Full-day Workshop.

Product Strategy 110

Product Strategy Strategy Feedback Software Customer Experience 110

Product Talk

JANUARY 31, 2024

Another issue Sebastian identified in hindsight was trying to approach all customers with a broad messaging tool (similar to Intercom). She sees her role as setting the product vision and strategy, but also acting as a mentor and coach who helps her team build autonomy and she tries to remove any impediments they face.

Product Research 221

Product Research Reporting Tools Feedback Software Customer Communications 221

Product Management University

FEBRUARY 25, 2020

Customer-Facing Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies. Create one customer-facing vision for the portfolio, something that’s strategic to every customer, and then create a tactical business goal for each product that supports the portfolio vision.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Nulab

NOVEMBER 25, 2020

To lead people toward a goal, you need a clear vision — and you need to communicate this clearly across the entire organization. In the past, workplaces often had different messages for different groups of people. There are lots of ways to promote it, from training and workshops to chat apps and project management tools.

Leadership 112

Leadership Reporting Tools Data Visualization Management 112

UX Studio

SEPTEMBER 10, 2019

We’ve tested most as workshop methods on our clients in the last couple of years, and have included some research techniques as well. Your company’s strategy will succeed only if you can agree on a unified vision together. When we start work with clients, we always organize a kick-off workshop to learn about their challenges.

Branding 63

Branding Weak Development Team Strategy Research Software 63

UX Studio: Product Management

OCTOBER 9, 2021

By making user needs and pain points tangible, research results are becoming central to defining company strategy and longer-term vision. . I don’t miss the days where we stayed after workshops to make sense and digitize the stuff on those gigantic flip-charts.”. Comparing apples to apples is no longer enough.

Positioning 108

Positioning User Testing Customer Experience Research Software 108

The Product Coalition

JULY 28, 2023

The teams analysing the parts and figuring out what we could make is analysts and data scientists, as well as domain experts, driven forward by data product managers through workshops and collaboration sessions. This means that we make them available for any channel / application around the company to use.

Data Visualization 100

Data Visualization Analytic Tools Product Research Artificial Inteligence 100

UX Studio

OCTOBER 18, 2018

Even a chatterbox can have difficulty explaining their thoughts so the listener gets the message. We started in-house microcopy workshops. In June we started to do workshops about microcopy to develop our w riting skills. The vision and the mission. Maybe hold a brand persona workshop for this. The values.

UX 101

UX User Testing Systems Review Workshop 101

The Product Coalition

MARCH 8, 2020

Shared vision & working practices At the organisation level your vision should be value-driven, emotionally engaging, & underpinned by metrics. Consider the following: Workshop the team charter as a group. Take meaningful actions to help people realise their goals & build genuine relationships.

Leadership 78

Leadership Weak Development Team Reporting Tools Feedback Software 78

Userpilot

FEBRUARY 17, 2021

Pro Pass: $395, you get everything included in the open pass plus ProductWorld PRO Technical Workshops Feb 17 and PRO Sessions Feb 18-19. Talks + Workshops: $779, which includes everything from the talks plus 8 workshops to choose from. Price: Talks: $399, which includes 2 days, 25+ sessions, and permanent access.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Department of Product

NOVEMBER 9, 2023

Finally, if your whiteboards and sticky notes at the end of a company workshop always end up a mess, Figma’s latest product release should help. More than 60% of WhatsApp users in India message a business account. Enjoy the rest of your week!

Data Visualization 52

Data Visualization Research Software Analytic Tools Reporting Tools 52

Userpilot

FEBRUARY 10, 2023

But you can also create personas based on legitimate user research and make them more useful when designing your onboarding process , marketing messages , sales scripts, and more. In this workshop, each person should create around 2-5 personas (depending on your target audience) based on the available data and their own experience.

Research Software 90

Research Software User Testing Analytic Tools Feedback Software 90

Pragmatic Marketing

NOVEMBER 16, 2019

At the same time, PMMs should share their vision for how their role can add value to the overall team. Rather than just handing off a report, I like to unpack insights in the context of a design sprint or through interactive workshops where a cross-functional group can seek to understand and design around key user needs,” she said.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

At the same time, PMMs should share their vision for how their role can add value to the overall team. Rather than just handing off a report, I like to unpack insights in the context of a design sprint or through interactive workshops where a cross-functional group can seek to understand and design around key user needs,” she said.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Intercom, Inc.

AUGUST 25, 2020

Isolated iteration by either side can result in confused messaging and a product that doesn’t deliver on what the customer wants or expects. By ensuring the external messaging is in sync with the internal product planning your opportunity for success and customer satisfaction is greatly increased.

Marketing 238

Marketing Feedback Software Onboarding KPIs Reporting Tools 238

The Product Coalition

SEPTEMBER 14, 2023

Nike’s Vision: .Swoosh Nike’s vision with .Swoosh Additionally, Nike organizes webinars, workshops, and Q&A sessions where you can interact with experts, artists, and other members of the .Swoosh Nike’s Vision: .Swoosh Let’s dive into Nike’s unique Web3 vision and its implications for the future. ∘ Navigating

Feedback Software 78

Feedback Software Customer Feedback Data Visualization User Testing 78

UX Studio

JUNE 15, 2022

Offering different design solutions with the latest trends can be a handy workshop to figure out the design pillars. Starting from the landing page it is important to count on how many sections and elements are part of the layout and what is the message of each page. Involve other team members and hear their vision.

Education 74

Education Research Software Feedback Software User Testing 74

Sequent Learning

APRIL 22, 2019

Be sure to check out our workshop for the managers of product managers based upon this book, Managing and Implementing Product Management. As a product manager, chances are, you have been put in front of a meeting to present your roadmaps, budgets, strategic vision, and more. Hooked: How to Build Habit-Forming Products by Nir Eyal.

Books 40

Books Product Management Product Manager Data Visualization 40

Dear Strategy

OCTOBER 14, 2019

All the way back in Episode 37 , I addressed this question more from the standpoint of getting buy-in for your strategic vision. And, the gist of that answer had to do with making sure your vision is focused on helping your customers rather than on just helping your company. That answer, of course, still stands.

Strategy 40

Strategy Vision Advertising Workshop 40

Mixpanel

FEBRUARY 23, 2024

Segment enables at least 30 different use cases , so people tend to come to us with this grand vision of digital transformation and say, “Let’s do all these things.” We also use Chameleon—an in-product user messaging platform—to give onboarding customers helpful nudges along the way if they’re starting to show disengagement signs.

Onboarding KPIs 59

Onboarding KPIs Technical Review Customer Experience User Testing 59

Tyner Blain

NOVEMBER 26, 2018

I’ve written about how to frame market problems using Ted Levitt’s whole product model, and referenced a workshop framing problems. As I run workshops which include teaching this model, I have learned that people develop a deeper connection to ideas through exploring examples. Ted Levitt Whole Product Model.

Marketing 83

Marketing Research Software Feedback Software Differentiation 83

Product Management University

APRIL 12, 2018

Markets & Customer Goals – Learn how to understand your target customers as well or better than they understand themselves from the top down so that your product solutions, marketing messages and sales conversations are more relevant to the strategic goals of the customer.

Product Management 22

Product Management Product Manager B2B Certifications 22

The Product Coalition

FEBRUARY 8, 2020

need a workshop on writing user stories.) The Product Owner cannot align the business objective of the upcoming Sprint with the overall product vision. (A (This may be either caused by your organizational structure. Then move to cross-functional teams to improve the team’s ability to deliver. Otherwise, the team?—?and

Weak Development Team 78

Weak Development Team User Testing Product Research Technical Review 78

Business of Software Conference

APRIL 24, 2020

So in all the workshops that we run with all the CEOs and managers that we work with we actually found in talking with employees on the other side that this question is actually completely destructive because what asking ‘how can I help you’ does is it places the burden of figuring out what you need to do better as a manager on the employee.

Weak Development Team 40

Weak Development Team Vision Feedback Software Management 40

Revulytics

SEPTEMBER 18, 2019

Here’s my personal view of which tools play key roles in each phase of a product development cycle: At the top, you need a very strong product vision and strategy that is agile enough to react to changes in user needs. Don’t let today’s metrics hold back your vision. Now that you’ve given us the “don’ts,” what are the “do’s”?

Data Visualization 75

Data Visualization User Testing Information Product Research 75

Gainsight

JULY 7, 2021

Likewise, the veterans on the team helped execute the strategy and hybrid vision at unparalleled speed. The paid VIP experience unlocked perks such as a swag store voucher, access to a VIP fireside chat with author Geoffrey Moore, a 2-hour product strategy workshop with Gibson Biddle, and endless content on our Pulse+ platform.

Feedback Software 45

Feedback Software Customer Experience Technical Review User Testing 45