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What is Product Strategy?

Product Bookshelf

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Why is product strategy so hard? “What is product strategy?”

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How to Be a Truly Great Head of Product: Strategy

The Product Coalition

Strategy and enabling your team to solve problems makes the difference between a boss and an impactful leader. In this series, I look at what I wish I had known when I started as Head of Product… Summary Understanding strategy allows you to effectively delegate, motivate and align so you can move from a nice boss to an effective leader.

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485: How product managers can navigate “Big-Bet” transformations – with John Rossman

Product Innovation Educators

Summary of some concepts discussed for product managers [2:41] What advice have you received that helped you think about how to have more successful influence in the organization? Big Bets typically happen at the enterprise level but can happen at the team or product level. I think you ought to write a book about it.”

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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. So how do you ensure that your product not only lives but actually thrives? TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

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Good Strategy, Bad Strategy

Product Bookshelf

Good Strategy Bad Strategy: The Difference and Why It Matters by Richard Rumelt. The big idea: Strategy is not goal-setting, vision creation, or agreeing on principles and aspirations. Bad strategy isn’t the absence of strategy; it’s typically the result of refusing to identify the core problem.

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10 Tactical Tips to help with your day-to-day as a Product Manager

The Product Coalition

While articulating trade-off decisions, always use a visual approach As Product Managers, we have to make trade-off decisions almost daily. Have a communication policy outlined for your team There are so many enterprise tools available today ranging from email to instant messaging. to get alignment. Done, right?

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Product Managers Start To Get Direct With Their Advertising

The Accidental Product Manager

Advertising only works if your customers see it Image Credit: Nick Amoscato Every product manager wants to be responsible for a successful product. In order to make your product be a success, you are going to have to get people to buy it. For some DTC product managers, diversification is partly about protection.