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A framework for product launch success Watch on YouTube TLDR In this episode of Product Mastery Now, I interview James Whitman, author of LAUNCH Code and founder of Growth Guidepost. James shares insights from his research studying companies that consistently launch successful products.
How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers.
Introduction to customer satisfaction surveys Customer satisfaction surveys are vital tools for understanding what customers think, feel, and experience. Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. Types of customer satisfaction surveys and their use.
In the latest TPG Live session, Driving Impact Through Influence and Experimentation , we dived into strategies product managers can use to expand their influence, foster innovation, and navigate the evolving landscape of product management. Navigating Pushback Resistance to experimentation is a common challenge for product managers.
Productdiscovery is critical in identifying workflows, pain points, and user goals that shape successful products. Asking the right productdiscovery questions helps uncover the deeper needs driving user behavior and expectations.
Listen to the audio version of this article: [link] A Product Strategy System The product strategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. Having said this, the system in Figure 1 captures the specific product strategy approach Ive created. [1]
Trying to undertake a major change like rolling out the product operating model isn’t easy. We’ve been exploring some of the challenges, some of the mistakes, some of the best practices we’ve seen when a company shifts from a more traditional project or IT model to a product operating model. And it’s messy.
Too many discovery efforts fail silently. Because most discovery is just activity. To change that, we partnered with David Pereira , a product leader & product coach who’s made a name for calling out “fake discovery” and showing teams how to course-correct with ruthless clarity. Not alignment.
Fear not, product managers. It’s going to make you a better product manager than you ever imagined. Taking You Out of Your Comfort Zone Get ready, product managers because AI is definitely going to change your job if it hasn’t already, but you’re going to love it! Imagine directing your product more than managing it.
However, product managers often face even greater challenges when navigating high-stakes situations with senior leadership or dealing with conflicting priorities across departments. These moments can be politically challenging, as they require balancing the immediate demands of stakeholders with long-term product goals.
When Jane, a seasoned product manager, started her new role at a fast-growing SaaS company, she was ready to make an impact. How to Get Started: Audit the Product Backlog: Pinpoint low-effort, high-value opportunities to drive quick results. Present a high-level roadmap by your 90-day mark to demonstrate strategic planning.
Pinterest, positioned uniquely as a visual discovery engine, has significant potential to leverage personalization to foster deeper user engagement, retention, andloyalty. Its feedbackloop is a mechanism whereby strong engagement with a video rapidly leads to more similar content beingshown.
If there is one thing thats altering the way we create user experience (UX) designs and conduct research in 2024, it is definitely artificial intelligence (AI). Automation is also streamlining many routine design tasks, allowing designers to prototype and analyze user research muchfaster. Finally, we have user research analysis.
Listen to the audio version of this article: [link] AI Strategy Benefits My research shows that AI can help you make better strategic decisions faster, at least for certain products. [1] 2] Market Research AI-based tools can discover user and customer trends using predictive analytics.
In a similar fashion, AI is changing how product managers learn best practices, and it will all be for the better when you see the results. Common Scenarios Before & After AI Here are a few common product management scenarios that exemplify the stark difference between learning best practices before and with AI. Is it bulletproof?
Each week I tackle reader questions about building product, driving growth, and accelerating your career. For more: Hire your next product leader | Favorite Maven courses | Lennybot | Podcast | Swag Subscribe now I believe the future of product management looks like Tal Raviv. Product management is unfair.
When done right, mobile surveys receive up to 3x higher response rates than traditional web surveys. With 85% of adults keeping their smartphones within arm’s reach at all times, mobile surveys have become the most direct route to gathering authentic user feedback. What is a mobile survey?
Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. UX Research provides this additional layer of insight, transforming numbers into actionable insights.
Photo by UX Indonesia This ‘complete’ guide to usability testing follows an overview in my UX research methods playbook articles. Introduction If you’re responsible in some way for a digital product or system, you should be doing usability testing — whatever your sector, industry or role. But what is usability?
Messages that Matter Messages that Matter Involve partners early and often throughout creation of your product messaging! It is the key to getting partners to embrace and amplify your B2B software product messaging. They can tell you the truth about product strengths and weaknesses. What are our product’s strengths and weakness?
Most product teams get mobile app analytics wrong. For a productivity app, tracking distraction-free usage patterns, instead of just the total time spent, helps confirm that your users are achieving the end goal that your app was designed for. Test for interconnection. Heres what goal-based analysis would look like. Confidence?
Picture this: A room full of product leaders huddled around market data like detectives at a crime scene, learning to spot the subtle clues that spell opportunity. It’s like developing a sixth sense for product success. How can we assess the level of product sense in PMs, designers, and developers? The secret? The secret?
I recently spoke at Productized in Lisbon on ‘turning stress into success’ Why this theme? Because, as product managers and leaders, we’re stressed. 88% of product managers feel stressed often or all the time. 52% of product managers time is spent on unplanned activities. What are the alternatives?
Cross-Functional Collaboration: The Product Leader's Hidden Superpower By Erica Wass At a Glance Cross-Functional Collaboration: The Product Leader’s Hidden Superpower Great products aren’t built in silos. In today’s fast-paced product environment, success doesn’t happen in silos.
Want to advance your career in product management or find top talent for your team? This article shares exciting product manager roles focused on retention and churn and showcases standout candidates in the field. Recommended product manager job openings in data-driven companies 1. Who would be the best fit for this job?
Turning Strategy Into Outcomes: Influencing Stakeholders To Achieve Alignment By Erica Wass At a Glance This blog outlines how successful product strategy depends on aligning cross-functional stakeholders, not just building a strong plan. In product management, strategy alone isn’t enough.
Unfortunately, leading with the product (our comfort zone) is the fastest and quickest way to alienate them. Its the single biggest thing that leads them to believe your products are superior to the competition. I know firsthand how easy it can be to drift into a technical feature presentation without even realizing it.
How can we use neuromarketing to apply neuroscience insights about the brain into making financial products both efficient and emotionally rewarding. Research in consumer neuroscience by Kenning and Hubert (2008) indicates that subconscious, emotional factors strongly influence our decisions. In practice, it actually does the opposite.
Building trust with stakeholders isnt just a nice-to-haveits essential to preventing failed product launches due to poor stakeholder management. Without trust, even the most well-thought-out product strategies can face pushback, leading to misalignment, delays, and increased risks. Speak their language.
Trend-watching as a career accelerator : Developing a systematic approach to tracking industry trends led to major product initiatives and faster career advancement in each role. I am leveraging my product background in both coaching and advising AI-driven startups. Commit to time each day for learning and trend tracking.
Banks invest many resources into research, security and basic digital service functionalityonly to follow up with so-called Lean Designs, which are little more than colorized, clickable prototypes. This interplay, known as cross-modal perception, has been a key area of study at Oxfords Crossmodal Research Lab.
Are you a Product Manager at a crossroads - stay or go? job seekers for every open position, breaking the old "career ladder". Let's dive into the mental and practical strategies that can help you thrive, regardless of your product direction. Feeling pressure to climb the ladder but wondering if it's the right move?
” This is a common situation for a lot of product managers. Here’s an example – A company is growing by acquisition, and is now faced with the integration / consolidation of two different products. “I don’t get to set the direction.
A well-crafted release note can transform how you communicate product updates to your users. With the right release notes template, you can transform your software updates from snooze-fests into engaging content that keeps your users in the loop. Release notes are documents that accompany a new product or update release.
SaaS (Software as a Service)Websites Purpose: SaaS websites aim to convert visitors into users by showcasing the products value, features, andpricing. Key Design Considerations: Clear Product Messaging: Users should immediately understand what the software does and how it benefitsthem. Example Websites: Notion Figma 2.
Hence for many of us designer-generalists, it was time to leave print and advertising to the graphic design specialists and move on to younger, less explored fields of web and digital product design, where we could once again feel like pioneers. Fast-forward to the present day, and the story seems to be repeating itself.
Whether its through easy navigation, quick loading times, or persuasive call-to-actions, a well-optimized UX can significantly influence conversion rates, as highlighted by the insights from our User Flow and Usability Testing practices. Each step in the conversion funnel presents unique opportunities to engage and convert visitors.
By Greg Sterndale Posted in Digital Transformation , Product Published on: November 15, 2024 Last update: November 15, 2024 Five questions to help kickstart your AI journey Few industries stand to gain as profoundly from AI advancements as life sciences. Are you ready to transform life sciences with intelligent apps?
Consider the following elements: Brand Strategy and Positioning: Before embarking on a digital brand makeover, financial institutions must clarify their mission, values and brand promise. Seamless navigation, personalized product recommendations and intuitive interactions differentiate leading brands from generic alternatives.
Research suggests we spend about 95% of our day running on subconscious autopilot! In product work, our hidden mental habits often get in the way of bringing big ideas to life, no matter how hard we try. Practical, no fluff tools to help you start building the future you want, even when the present feels uncertain.
4 Key steps to building a successful mobile app engagement strategy Building a successful user engagement strategy requires an in-depth understanding of your users and their goals with your product. To create this map , you must first outline key stages in the user’s journey, from initial app discovery to long-term usage.
Robinhood Product Manager (PM) Interview Guide Robinhood Interview Process Robinhood has a standardized interview process, meaning it’s the same for all interviewees regardless of role or team. It’s important to mention Robinhood’s 7 core values throughout your interview loop. Design a stock trading platform.
In this article, which originally appeared in Mind the Product , I share 5 strategies to master product leadership in 2025. As I clipped in for a recent Peloton ride, I realized that balancing resistance, cadence, and output on a bike mirrors leading a product team today.
Whether youre just starting or looking to refine your existing product, this comprehensive guide will provide you with actionable tips and inspiration to overcome common pitfalls. Satisfaction leads to positive reviews, recommendations, and increased user retention. You attract more people and build a loyal customerbase.
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