Lenny Rachitsky

NOVEMBER 17, 2024

Raaz was one of the first five employees at Wiz, joining as the first product manager, and helped the team pivot to what may be the most intense PMF in history. Before Wiz, Raaz led security products at Microsoft, including Azure Sentinel. Don’t rush to hire a sales team before you’ve closed some deals yourself.

Startups

Product Management University

MARCH 5, 2025

Don’t start with products, start with user jobs that most need improvement and product priority decisions will be a lot easier. Product Marketing This is where the magic happens. They’ll assume your products are great. Sales & Pre-Sales Same play as marketing, just in real-time. Easy, right?

Customer Experience

BrainMates

JUNE 22, 2025

The Growth Stage of the Product Lifecycle (Part 3) By Jana Paulech At a Glance The growth stage of the product lifecycle begins after achieving product-market fit, requiring sustained exponential growth and a strong, evolving value proposition and positioning to capture and expand the target market.

User Testing

The Product Guy

MARCH 19, 2025

The best teams design for modularity and upgradability, allowing products to evolve with customer needs while minimizing waste. Market shifts determine product lifespan. Teams that continuously refine positioning and functionality ensure their products stay valuable instead of falling behind competitors.

Development

Usersnap

FEBRUARY 24, 2025

Understanding the target audience is crucial to effectively tailor products to their preferences and needs. These questions uncover goals, workflows, challenges, and future aspirations while identifying market opportunities. Solutions targeting these improvements create impactful products that enhance productivity and satisfaction.

Product Research

Roman Pichler

JANUARY 20, 2025

Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid. The product section describes what kind of product it is and what sets it apart from alternatives.

Systems Review

Lenny Rachitsky

MAY 11, 2025

Removing hierarchical titles (making everyone “forward-deployed engineers”) reduced internal competition and politics, forcing recognition based on merit and impact rather than position. Where to find Nabeel S.

Research Software

Arkenea

FEBRUARY 23, 2025

There’s one other important element to mention, because even though I think that many founders and product managers don’t put enough stock in buyer and customer feedback, there is an opposite problem that can happen, particularly in the early stages of a company or product. But then when do you move on?

User Testing

BrainMates

JULY 2, 2025

This could be delivered in a few ways by: Expanding your target audience: This may be delivering a value proposition and positioning that speaks to a new geographical or industry vertical with your current offering or it could also be one that targets new problems and delivers new benefits to a new customer base.

Onboarding KPIs

Userpilot

APRIL 16, 2025

Early signals look positive, so you start rolling it out. Whether youre using Segment, Mixpanel, Amplitude, HubSpot, Intercom, or Google Analytics, Userpilot can pull in relevant data and push product usage events where theyre needed. Since mobile users prefer shorter onboarding processes, they may skip the new feature altogether.

Data Visualization

UX Planet

OCTOBER 24, 2024

Value Proposition Canvas Value Proposition Canvas focuses specifically on the customer segments and value propositions to ensure product-market fit. It complements the BMC by providing a deeper dive into customer needs and how a company’s products address those needs. Value Proposition Canvas by Strategyzer.

User Testing

Userpilot

APRIL 24, 2025

A seasoned product leader with over 5 years of experience in product or program management, product marketing, business development, or technology. An individual adept at owning and driving roadmap strategy and definition, with a track record of end-to-end product delivery. Who would be the best fit for this job?

Research Software

Messages that Matter

JULY 11, 2024

It’s hard to imagine how eleven of the 20 vendors evaluated in my annual assessment of the Business Intelligence (BI) market have the same position as at least two competitors. Eight have “insights” positions. Three have “decision” positions. What is a position? I’m providing my definition for two reasons.

Differentiation

Userpilot

OCTOBER 19, 2024

Customer satisfaction (CSAT) is a measure of how well a company’s product, service, and overall experience meet customer expectations. According to a Deloitte report , positive customer experiences can lead to a 140% increase in spending compared to negative ones. An excellent social media review is a powerful marketing tool.

Customer Satisfaction

BrainMates

MAY 26, 2025

While pre-launch a product lifecycle may not be able to be measured, important decisions are already being made that will impact the product for the rest of its lifecycle. One of the most important is how your product will be positioned and for who. A product may be in introduction for decades before it finally grows.

User Testing

Lenny Rachitsky

JULY 13, 2025

The seven “magic lenses” for choosing between multiple product ideas 6. The biggest mistake engineers make when building with AI tools 7.

User Testing

Usersnap

JUNE 26, 2025

Customer & Market Check: From Copying to Understanding Most teams look at competitors and either blindly mimic their features or dismiss them entirely. Analyzing the competitive landscape and conducting competitive research helps you identify gaps and opportunities in the market.

Product Research

Userpilot

FEBRUARY 24, 2025

Salary $165,500 to $248,700 + stock options Apply here Recommended candidates for product manager roles in data-driven companies Now, lets turn the table. They are a great fit for the positions above and for your company, especially when the position is a data-related one Spencer Koo Spencer Koo.

Analytic Tools

Lenny Rachitsky

MAY 6, 2025

Dig into the company’s real challenges, understand who truly makes decisions (hint: it’s not always on the org chart), and know their market better than they do. When you position yourself as the solution to their challenges—not just another candidate—the power dynamic shifts immediately.

Development Team Review

UX Planet

JUNE 1, 2025

Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. 86% of users are more likely to continue using an app after a positive first experience Maze,2023.

User Testing

Usersnap

AUGUST 6, 2025

AI-Fit Survey Template: Discover critical areas of fit for your AI products. It highlights the importance of ethical considerations in AI strategy, helping teams address issues like transparency, bias, and regulatory compliance.

Product Research

Product Talk

AUGUST 13, 2025

As she put it: “There is no one natural owner for packaging, especially in companies that don’t have product marketing. So it falls to someone like me to pull together product, sales, marketing, and engineering. It’s a multi-stakeholder, multi-party team sport.” That early project involved months of wrangling.

Feedback Software

Lenny Rachitsky

JUNE 15, 2025

Previously, she was a senior director of product at Big Health and a senior product marketing manager at Dropbox.

Leadership

Userpilot

MAY 17, 2025

Questions to ask: Who owns app localization internally: product, marketing, ops? Adapt feedback collection to local markets Without localized feedback, you risk missing critical insights or misinterpreting user sentiment across regions. Conversely, users in Western cultures might be more direct and critical in their feedback.

Analytic Tools

Userpilot

JUNE 5, 2025

Overall, real users feel positive about Appcues. Appcues has made it really easy for our Product Marketing team to build onboarding flows and in-app messages without needing developer support. What users say about Appcues Do users feel like Appcues is worth it ? You can find more reviews on G2 or Capterra.

Data Visualization

Userpilot

JULY 17, 2025

See How Userpilot Can Help Lifecycle email marketing is about responding to customers’ needs and problems across every stage of the customer journey. In product marketing , it also needs to be tied to the users’ product experience, nudging them towards in-app actions.

Onboarding KPIs

Arkenea

JULY 8, 2025

Outsourcing can let you keep your team focused on the really difficult problems that in-house heads are best positioned to solve, and you can continue moving on the projects that need full attention. #5 From time to time we outsource usability testing for designs or smaller tasks that can require a lot of time.

Research Software

Userpilot

JULY 14, 2025

What should a good omnichannel customer engagement A product marketer ’s number one goal is to create a cohesive communication strategy that powers the whole customer lifecycle. position, industry, plan) or behavior (e.g., product usage patterns, timing). The team chose Userpilot for its product marketing focus.

Analytic Tools

Userpilot

MAY 27, 2025

Salary $183056-$292870 Annually Apply Here Recommended candidates for a product manager focused on PLG job offers Now, lets turn the tables. They are a great fit for the positions above and for your company, especially when the position is connected to Product-Led Growth.

Analytic Tools

Business of Software Conference

JULY 9, 2025

Imagine generating 600% more qualified traffic, only for it to be completely wasted because positioning and messaging weren’t locked in. Product Marketing can be the solution. This function, which is recovering better than other marketing roles in 2024, is crucial for gaining clarity and confidence in growth strategies.

Research Software

Centercode

AUGUST 13, 2025

Natalie shares actionable ways product marketers can partner with product managers to create messaging that resonates, drive conversions, and build authentic social proof before launch day.

Feedback Software

Business of Software Conference

JUNE 12, 2025

Message-Market Fit : Use JTBD interviews to uncover exact phrases and value propositions that truly resonate with your audience. From Features to Outcomes : Learn how to position your product around progress instead of checklists. Also how to use them to guide your storytelling, ads and landing pages. Want to Go Deeper?

Research Software

Userpilot

APRIL 30, 2025

Are users more likely to click a CTA when its positioned at the top? Third Bridges product marketing manager, Dean Lindsay, credits Userpilots mobile capabilities as the main reason their team stuck with the platform. Which headline encourages more users to try the new feature?

Analytic Tools

Business of Software Conference

OCTOBER 18, 2024

Speakers: April Dunford – Positioning expert and author of Obviously Awesome Sean Ellis – The OG Growth Hacker, inventor of the North Star Metric, High Tempo Testing and the “Sean Ellis Test” of product/market fit. Matt Lerner’s Turing X SYSTM London Growth Summit. 6th November, London, UK.

Workshop

Userpilot

JULY 24, 2025

That dual path enhances positive customer experience and reduces churn. When to use this: Any time a user hits 80–90% of quota: API calls, seats, data limits, or tracked users. Tie these customer retention emails to upgrade call to actions and offer to talk.

Customer Experience

Gainsight

APRIL 14, 2025

Instead, CS teams should be used for what they’re in the best position to do: drive revenue from customersfrom expansion to forecasting to advocacy-filled pipeline. And while retention still matters (and always will), to only use CS work to retain current customers means leaving money on the table.

Customer Experience

Revulytics

OCTOBER 19, 2017

I recently participated in a webcast with Paula Gray, an anthropologist who works for the Association of International Product Marketing and Management , the world’s largest professional organization of product managers. Promotion-focused vs. Prevention-focused.

Roadmap