Pragmatic Marketing

AUGUST 1, 2018

The competitive landscape for software companies, driven by venture-backed startups and disruptive business models and technologies, has only become fiercer in today’s economy. In the current economic environment, there has been an explosion of startups of all kinds. Big and Rich Matters. Clash of the In-Laws.

Customer Experience 70

Customer Experience Startups Document Sales Training 70

Userpilot

SEPTEMBER 2, 2022

Doesn’t work for employee training. It’s not affordable for really small startups: if $249 per month which might be a small fortune for some companies. On the positive side, customers say Articulate 360 is user-friendly and more engaging than creating simple PowerPoint presentations. What users say about Userpilot.

Analytic Tools 98

Analytic Tools Feedback Software Reporting Tools Software Review 98

Userpilot

JUNE 19, 2024

A sales enablement manager job description outlines the critical responsibilities, essential skills, and qualifications needed to empower your sales team for peak performance. The specific requirements for this role will vary depending on the company size, industry, and sales methodology used.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Research Software 52

Product Beautiful

JUNE 8, 2014

This company had recently acquired a series of software startups and was attempting to integrate them into their larger hardware portfolio. What I learned during this time about Sales behavior was a shock to my system – and may help you as well. A few years ago, I was working for a large company here in Austin. And you know what?

Finance 58

Finance Demo Presentation Positioning 58

Pragmatic Marketing

OCTOBER 11, 2019

So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. I've seen some startups and some companies do a launch every week, for instance. There is the messaging and positioning that we've built, there's information around the target market.

Product launches 70

Product launches User Testing Research Software Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. I've seen some startups and some companies do a launch every week, for instance. There is the messaging and positioning that we've built, there's information around the target market.

Product launches 70

Product launches User Testing Research Software Product Research 70

Business of Software Conference

NOVEMBER 30, 2020

Startups often struggle to communicate the value of their products, particularly in sales meetings. This is a talk about positioning, but a little bit more about how you communicate your positioning or share your positioning. And we’re a tiny little startup, some of those things look really expensive.

Research Software 64

Research Software User Testing Positioning Product Research 64

Intercom, Inc.

JANUARY 16, 2019

The optimal sales team structure is one that is accretive, where, roughly speaking, each sales rep brings in at least 5x his or her total compensation. Sales doesn’t need to be a cost center. Excerpt from “ What is the optimal structure of a startup SaaS B2B sales team? ”. it all “works”.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Intercom, Inc.

JUNE 3, 2021

” And in Intercom and elsewhere, we’ve been thinking about what that actually means for startups, for seed-stage companies, all the way through to mid and late-stage companies. Let’s just take, as a target case, a PM or a manager of PMs in a startup who’s being told, “Hey, let’s go and accelerate.”

Strategy 228

Strategy Feedback Software Research Software Software Review 228