Product Management University
JANUARY 10, 2024
I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. I think of demos as verbal product positioning. That’s when the number one rule of product positioning hit me right between the eyes.
The Product Coalition
JANUARY 27, 2024
Software development with sustainability in mind is a rising trend in digital spaces. While software is intangible and doesn’t directly consume energy or produce emissions, its environmental implications lie in its development and usage. As software builders, we are uniquely positioned to influence this environmental trajectory.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Business of Software Conference
MAY 18, 2023
I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. She had some super insightful things to share about why positioning fails in sales – and what to do about it.
Userpilot
MARCH 20, 2024
Software monetization can be complex to deal with. You can implement many software monetization strategies in your product, but picking the right one can be a challenge. This article will go through 13 software monetization solutions to help your software product create great revenue streams and drive product growth.
Advertisement
Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.
Userpilot
OCTOBER 26, 2023
What is software ROI and how to measure it? TL;DR Software ROI, or Return on Investment , represents the financial and business benefits of implementing a software application while factoring in the cost of the investment. Calculating software ROI is crucial for informed decision-making for technology investments.
Intercom, Inc.
DECEMBER 31, 2019
Putting narrative order on the past decade, a 10-year-period that has somehow remained stubbornly nameless, is quite the challenge, but it’s impossible to make sense of the 2010s without understanding the role of software. The post The decade software ate the world appeared first on Inside Intercom.
Speaker: Eran Kinsbruner, Best-Selling Author, TechBeacon Top 30 Test Automation Leader & the Chief Evangelist and Senior Director at Perforce Software
Though DevOps is a relatively new role, it’s one that allows visibility across the whole operation, making it important to senior tech positions. While advancements in software development and testing have come a long way, there is still room for improvement.
Speaker: Robert Webber, Author and Innovation Leader
Agile was a grassroots engineering movement that caught most software leaders unprepared. Management was never taught how to establish the positive and supportive environment necessary to motivate self-directed teams, resulting in disappointing Agile transitions.
Expert insights. Personalized for you.
147 
Let's personalize your content