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The Scooter Platform Play: Why scooter startups are important and strategic to the future of transportation

Andrew Chen

The scooter startups are way more important than you think, or in emoji-speak: + =. Like a toy, a scooter seems underpowered vs other transportation options. When you’re the first look and the highest frequency place to start your trip, it’s the pole position in consumers’ minds. Let me explain. Platform play.

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The story behind the chirp: Intercom’s notification sound

Intercom, Inc.

The sounds you hear every day have been carefully curated not just to drive you towards a specific action but also to set a certain mood and encapsulate the brand that created them – just think about the Window’s 95 startup sound, a six-second-long chime composed by Brian Eno and one of the most recognizable sounds of all time.

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The E-Scooter Market is in High Gear, But Are Commuters Pumping the Brakes?

DISQO

Bird, an electric scooter startup that launched in sunny Santa Monica in 2017 with just 10 scooters, has since gained “unicorn status” faster than any other startup before its time. The transportation market is changing rapidly, and large investments are being made in the space, but what do consumers think about electric scooters?

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The Heart of Your Product Strategy: Selecting to Win

The Product Coalition

Focus and Positioning: A different type of prioritization Selecting is not about prioritization frameworks or ROI calculations. We want to strengthen that position we are creating through our value proposition, making it even more valuable for the customer and harder for competitors to replicate. How can you make that stronger?

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The E-Scooter Market is in High Gear, But Are Commuters Pumping the Brakes?

DISQO

Bird, an electric scooter startup that launched in sunny Santa Monica in 2017 with just 10 scooters, has since gained “unicorn status” faster than any other startup before its time. The transportation market is changing rapidly, and large investments are being made in the space, but what do consumers think about electric scooters?

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The E-Scooter Market is in High Gear, But Are Commuters Pumping the Brakes?

DISQO

Bird, an electric scooter startup that launched in sunny Santa Monica in 2017 with just 10 scooters, has since gained “unicorn status” faster than any other startup before its time. The transportation market is changing rapidly, and large investments are being made in the space, but what do consumers think about electric scooters?

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What we can Learn from Electric Scooter Companies like Lime and Bird

Mind the Product

The buzz just before the launch of his Segway personal transporter was astonishing. Tech investor John Doerr posited that it would be more important than the internet. And that’s a hugely important lesson for startups and product managers alike. Famously, back in 2001, inventor Dean Kamen was going to change the world.