This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The success of a product hinges not just on its features or technological prowess but significantly on how its positioned in the market. Enter product positioning a concept Read more » The post Deep dive: How to position your product appeared first on Mind the Product.
Drawing from his 20+ years of technology experience and extensive research, Nishant shared insights about how these activities vary across different organizational contexts – from startups to enterprises, B2B to B2C, and Agile to Waterfall environments.
Growing up in a tech-friendly household with an entrepreneurial father who owned retail businesses gave her early exposure to both technology and business operations. This revelation led her to refocus her career from general business operations to technology product management.
Build trust with teams and leadership, positioning you as a thought leader and a go-to person for strategic decision-making. This clarity helps shape how you position yourself both internally and externally. Stay up-to-date with industry trends, emerging technologies, and new methodologies.
Speaker: Eran Kinsbruner, Best-Selling Author, TechBeacon Top 30 Test Automation Leader & the Chief Evangelist and Senior Director at Perforce Software
Though DevOps is a relatively new role, it’s one that allows visibility across the whole operation, making it important to senior tech positions. This includes how to: Obtain an overview of existing AI/ML technologies throughout the DevOps pipeline across categories. Understand the future of DevOps tied with AI/ML technologies.
This example revealed a deeper structural issue: The company needed to move up-market from a commoditized position to remain competitive. Remember that successful launches depend on more than just the product itself—they require careful attention to organizational dynamics, market conditions, and emerging technologies.
Simplify security Daniel Lereya , the Chief Product and Technology Officer at monday.com, shares how he and his team realized they were being outpaced by competitors and how that realization completely transformed how they operate and allowed them to build a global powerhouse, doing over $1 billion in ARR, with 245,000 customers worldwide.
Early in her career, Francesca encountered this phrase alongside the common description of product management as sitting at the intersection of business, user experience, and technology. While this description aimed to emphasize ownership and agency in decision-making, it created some misconceptions about the role.
Insights from April Dunford’s Business of Software AMA In an era where “AI-powered” has become the default label for tech products, positioning your company clearly and effectively is more challenging than ever. Here’s what every founder needs to know to navigate the new terrain of positioning in the age of AI.
Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group
Learning objectives: How to create a roadmap that helps the team focus on what they need now, while offering a look-ahead to the future How to leverage your product's position on the technology adoption curve to choose the right customer-focused roadmap How to present options in a rolling wave roadmap, especially if your product is novel and not yet (..)
Use data to support your position and explain the trade-offs. The CEO may want to introduce a new feature to impress investors, or a VP might suggest something based on personal preferences, despite little alignment with product goals. Suggested Solution : The key is to respectfully push back when necessary.
From new UX-related technologies and automation to personalization. Its influence is growing across three key areas: innovative technologies, automation of design tasks, and personalized user experiences. Together, these technologies are transforming how UX design approaches personalization, accessibility, and user interaction.
Passionate about democratizing advanced technology, Mike advocates for enabling innovation without requiring deep technical expertise. A recognized expert in AI and innovation, he explores how AI can enhance creativity and revolutionize business processes and personal tasks.
Not to worry; this article isnt about your habits but about helping you build positive habits like saving. He proposed the functional triad, which is three basic ways users view or respond to computing technologies; Primary Task Support, Dialogue Support, and System Credibility Support. We all have habits, some good and some bad.
Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.
You see, a positive user-centred designercan; Increase engagement, Build loyalty, and,yes, Contribute positively torevenue I just feel that the moment we link UX to financial metrics, the conversation about the value of UX goes out thewindow. UX is more thanmetrics Technological advancements have propelled UX into the limelight.
Rapid technological changes and shift to hybrid work: The transition to remote / hybrid work, then back to the office, has mixed up communication, collaboration, and work-life balance. They’ve learned to be adaptable, embrace community, and promote positive coping strategies. Today is perfect for a lifequake.
The business goals, finally, state the positive impact the product should achieve for the business. My Strategy Stack , shown in Figure 6, explains the connections between the product strategy and the business, product portfolio, and technology strategies. Strictly speaking, these arent product strategy tools.
These are stronger indicators of interest that tell you they really want your product, versus general positive feedback. Wiz hit $100 million ARR within 18 months (the fastest growth in startup history) and, five years in, is generating over $500 million ARR.
The Growth Stage of the Product Lifecycle (Part 3) By Jana Paulech At a Glance The growth stage of the product lifecycle begins after achieving product-market fit, requiring sustained exponential growth and a strong, evolving value proposition and positioning to capture and expand the target market. market share growth). Starbucks).
And they may be in a higher position in the company. I think people forget that your position carries weight that you don’t always intend. And then their first resistance point is when the same leaders and stakeholders are saying, “Where’s the solution that I was expecting from you?” It’s just that we’re switching.
In our data, the correlation between total compensation package (salary, equity, and bonus) and satisfaction is 0.31, indicating a moderate positive relationship. Satisfaction is only moderately correlated with the total compensation package Does money buy happiness, as the old adage goes?
Technology Curiosity and Fluency. Theyre what positions product managers (PMs) to deliver long-term value and carve out strategic influence in their organisations. Technology Curiosity and Fluency Technical empathy Bold exploration Speaks the language of engineers Not about coding, but about curiosity and fluency in tech conversations.
Product teams respond best when coaching is positioned as a growth tool, not a fix for poor leadership or lack of clarity. Coaching in Product Teams Coaching is only effective when its purpose is clear : When coaching is introduced without defined goals or structure, it creates confusion.
Over the past two decades, I've navigated three major career transitions, each aligned with significant technological shifts. Power of lateral moves : Sometimes, a sideways career move (like my shift from PM to agency strategist) can lead to exponential growth by exposing you to diverse industries and technologies.
By ADRIENNE TAN Be 'Better' Creating new products has become remarkably easy in today’s technology-driven landscape, leading to a market saturated with entrants. Focus on authentic messaging that effectively communicates your product’s strengths and enhances its appeal and market positioning.
When it comes to differentiating in a crowded market, several key themes emerged: Prioritize Clear Positioning : Ryane Brohm from Clari emphasized, “Great messaging stems from clear positioning.” The key is not just to keep pace with changes but to ensure your marketing strategy serves your customers’ needs first.
Why cybersecurity is central to compliance As organizations increasingly rely on AI and other advanced technologies, the risks associated with data breaches, cyberattacks, and unauthorized access have become more significant. Failure to comply can result in significant penalties.
Product Management University Courses teach product marketing managers how to position, market and sell complex, highly technical products in conversational layperson terms, something everyone can understand. If your products are difficult to sell, they’re even more difficult to buy. What’s Unique About Product Management University Courses?
A PM who creates unnecessary friction or fails to collaborate constructively isn’t fulfilling their responsibilities and shouldn’t remain in the role—just as with any other position.
I’m a little afraid to try this new technology, but I don’t want to fall behind. You see a wide variation in positions on this, from “this is the worst technology ever, never use it, you’re unethical for using it,” to “this is the best thing ever,” and everything in between.
Removing hierarchical titles (making everyone “forward-deployed engineers”) reduced internal competition and politics, forcing recognition based on merit and impact rather than position. Where to find Nabeel S.
Consider the following elements: Brand Strategy and Positioning: Before embarking on a digital brand makeover, financial institutions must clarify their mission, values and brand promise. Platforms evolve, user preferences shift, and new technologies emerge. A modern digital financial brand isnt just about colors, logos and fonts.
Do you keep an eye on the competition and relevant trends, including new technologies ? If your answers to the five questions above are positive, youre in a good place, and using the right AI tools will most likely benefit you. Do you proactively adapt the strategy to exploit opportunities and mitigate threats? [13]
Goals for AI/ML Integration Competitive Differentiation: Leveraging advanced AI/ML capabilities to create a distinctive market position that sets our solution apart from traditional automotive sales approaches. This approach is anchored in robust ethical AI frameworks, balancing technological potential with responsible implementation.
This reinforces a positive experience and encourages future participation in surveys. Increasing survey response rates with real-time collection methods Technology plays a central role in modern feedback programs, enabling seamless collection, analysis, and action on customer insights.
As a product leader, you are in a unique position to influence that system. It is systemic. The solution is not to add more perks, tools, or headcount, but to identify and address the underlying structures that quietly drain your team’s energy while still falling short on meaningful impact.
Leverage Technology to ElevateValue If youre not yet using AI, machine learning or personalized insights, youre already falling behind. The right technology understands what customers need and delivers solutions that truly make their lives easierwhether thats faster loan approvals or budgeting tips tailored just for them.
Enhanced Innovation Platforms make it easier to incorporate new technologies across product lines, allowing product managers to quickly bring innovations to market without needing extensive rework for each product.
A seasoned product leader with over 5 years of experience in product or program management, product marketing, business development, or technology. Requirements 5+ years of product or program management, marketing, business development, or technology experience. Who would be the best fit for this job?
Pinterest, positioned uniquely as a visual discovery engine, has significant potential to leverage personalization to foster deeper user engagement, retention, andloyalty. Personalized Shopping Experience Pinterest sits at a unique intersection of inspiration and commerce.
According to research done by Business Acumen Institute , 62% of people who work within the information technology ecosystem are working on projects that don’t contribute to the business goals of the company. The post The Business of Technology appeared first on Business Acumen Institute. Why is this important?
I’ve been in this position multiple times as a founder but also as a UX expert and it can be a tricky beast to handle. It’s a worldview, something that you’ll be working towards in different ways, with different people and different technologies as your product grows and matures over time.
Teams that continuously refine positioning and functionality ensure their products stay valuable instead of falling behind competitors. The best teams design for modularity and upgradability, allowing products to evolve with customer needs while minimizing waste. Market shifts determine product lifespan.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content