Productside
JANUARY 21, 2025
A Go-to-Market (GTM) strategy that drives alignment, adapts to shifting market dynamics, and delivers long-term results. Our recent webinar revealed a common truth: many organizations struggle with GTM execution. 44% of attendees identified validating product-market fit as their biggest challenge, while 65% admitted their.
Productside
APRIL 2, 2025
Yet most product managers still rely on long documents, jargon-filled briefs, and clunky slide decks that dont land with the people who matter. In our recent webinar, Dean Peters and Tom Evans shared a smarter way forward: storyboarding. Whats been your biggest challenge in refining product-market fit?
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Intercom, Inc.
MAY 16, 2018
Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of product marketing.
Productside
MARCH 24, 2025
Productside | Product Management Courses & Training Refining Product-Market Fit and Scaling B2B SaaS Products Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Everyones chasing the next AI feature or untapped market.
Speaker: Daniel Elizalde - Product Executive and Advisor
There is a big problem with the term "product market fit." Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. Our role as Product Managers is to eliminate confusion, not add to it. All of them are useless because they are not actionable.
Product Management University
APRIL 23, 2020
In this 30-minute webinar, you’ll see real-world examples that illustrate how the context of solving customer problems completely changes when the focus is on customer outcomes instead of just the problem itself. This webinar was recorded on April 23, 2020. With any luck, they are, albeit for different reasons perhaps.
Userpilot
AUGUST 1, 2024
Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.
Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager
To accomplish this, product teams must regularly evaluate specific metrics that will yield the most insight. These metrics allow your team to understand the product's progression and how customer feedback will inform it. Leveraging product data to assess true business value and make informed decisions.
Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker
Everyone working on a product is trying to achieve the same goal: product-market fit. But most products fail to do so. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook.
Speaker: Sneha Narahalli - VP, Head of Product at Sephora
Only 20% of these companies attain product market fit, despite years of excruciating effort by founders, early employees, and investors. The first and most important step in product development is finding PMF. Creating an iterative process to identify Product Market Fit.
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. Product Managers may feel the “message” should be developed by the Product Marketing function, but I disagree. The benefits of a good product message.
Speaker: Richard Cheng, Associate Product Manager, Mark43
To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management. Haarthi Sadasivam, Technical Product Marketing Manager at Looker will join the conversation on best practices.
Speaker: Marcus Andrews - Director of Product Marketing & Keren Wexler - Sr. Director of Product
Leveraging a single platform that combines product analytics, in-app guides, and feedback management solutions can be the most effective way to deliver digital experiences users love. Marcus Andrews, Director of Product Marketing, and Keren Wexler, Sr. This is an exclusive session you don't want to miss!
Speaker: Hope Gurion, Product Leader Coach, Fearless Product LLC
Join Hope Gurion, Product Leader Coach at Fearless Product, as she shares 3 techniques to accelerate your cross-functional collaboration with other customer-centered teams like sales, product marketing, and customer success. Use Product Management Today’s webinars to earn professional development hours!
Speaker: Brittney Gwynn, former Director of Product, Simple Health
Join Brittney Gwynn, former Director of Product at Simple Health, as she explains how you can use early customer feedback, usage data, and continuous experimentation to optimize your journey to product-market fit. In this webinar, Brittney will cover: A range of techniques for gathering customer feedback.
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