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Listen to the audio version of this article: [link] A ProductStrategy System The productstrategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. Having said this, the system in Figure 1 captures the specific productstrategy approach Ive created. [1]
Second, it wasnt clear to me if and to what extent the roadmap elements were guided by an overall productstrategy. This is necessary, though, to ensure that the roadmap is aligned with the strategy and that user needs and business goals are translated into more specific outcomes. [6] Otherwise, you risk being tool-led.
Today, Product Management University announced its ProductStrategy Framework for B2B product management. There are two key aspects that separate this framework from all the conventional productstrategy frameworks. What go-to-market tactics will ensure our strategy is a success?
This unique combination developed both her analytical thinking skills and her ability to question assumptions – capabilities that would later prove valuable in her product career. This revelation led her to refocus her career from general business operations to technologyproduct management.
Speaker: Yoav Yechiam, Founder and Head Instructor, productMBA
Analytics are highly important for product managers - and yet, analytic implementations often fail to actually help us. It's not the technology, and it's not the tactics. Analytics are there to answer important product questions, not just to collect data. In most cases, it's our approach that's misguiding us!
In this episode of Product Unplugged, host Mike Belsito speaks with Kasia Mrowca, Director of Product at Bain & Company about navigating the chaosand opportunitythat comes with emerging technologies like AI.
3] The Innovation Ambition Matrix and ProductStrategy Once you know your products innovation type, you can use it to understand the strategy work required and make the right strategic decisions. Core Innovations As they are crucial to generating the necessary profits, you should protect your core products.
We explored the 19 essential activities that define successful software product management today. Requirements Engineering Following roadmap creation, requirements engineering emerges as a crucial activity where productstrategy meets technical execution.
“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into productstrategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.
Instead, organizations need to: Focus on finding the best solution rather than winning arguments Challenge assumptions constructively Build collective ownership of decisions Create space for different perspectives Building Cross-Functional Success A key insight from our conversation is how product launches require coordination across departments.
I worked closely with a seasoned board member to trace this back to a lack of productstrategy—both articulated and aligned. With her help, I wrote the first strategy document for Headspace, which eventually led to the complete reimagination of Headspace , maximizing growth for our guided mindfulness product and adjacent spaces.
These tools span different product development stages: Development Stage Tools Used Purpose Concept Development Design thinking methods Generate and evaluate ideas Product Testing Alpha and beta testing Validate product concepts Manufacturing Pilot production models Verify production capability 5.
This week on the podcast, we speak with Andrew Martinez-Fonts, VP of Product at Honeysales, to discuss productstrategy and how that should always come before any technological advances. Andrew stresses the need to truly understand customer needs and align strategies with business goals.
Speaker: Oji Udezue, Former VP of Product at Calendly, Ezinne Udezue, VP of Product at Procore Technologies, and Tami Reiss, SVP Product Strategy + CPO in Residence at Produx Labs
Join Oji Udezue, former VP of Product at Calendly, as he will be chatting with 2 very powerful PM leaders— Ezinne Udezue, VP of Product at Procore Technologies, and Tami Reiss, SVP ProductStrategy + CPO in Residence at Produx Labs—who have run teams specializing in product discovery and experimentation.
Decide how you can collect product analytics data The next step is to assess your existing data infrastructure to determine whether it can support the data you need. Outdated technology. What are the 4 major elements of a productstrategy? This process may reveal gaps such as: Insufficient raw data.
Early in her career, Francesca encountered this phrase alongside the common description of product management as sitting at the intersection of business, user experience, and technology. Instead of preparing perfect presentations for the boardroom, successful product managers: 1. Build consensus through ongoing dialogue 3.
By aligning on shared business objectives, you can guide teams toward decisions that benefit the broader productstrategy. Managing Unrealistic Expectations Stakeholders often have high expectations for product timelines or the potential impact of new features.
DAPs are no-code solutions that integrate seamlessly with various technologies, and by fostering user adoption, these platforms help organizations maximize the potential of their tech investments. Register now to save your seat!
While it would have been easy to blame the productstrategy, marketing, or any number of other potential targets, they weren’t at the heart of the problem. The productstrategy was sound, but we hadn’t translated it well. Marketing was pushing what we gave them, and we hadn’t built something worthwhile.
The success of a product hinges not just on its features or technological prowess but significantly on how its positioned in the market. This truth, often overshadowed by the allure of innovation and design, is the linchpin in determining whether a product soars in popularity or dwindles into obscurity.
For organizations focused on immediate targets, factor in specific business goals to achieve, aligned with the organizational and productstrategy. Focus on Outcomes - When framing your productstrategy, pose questions or problem statements that directly address key customer issues.
This approach fosters groundbreaking creativity, as seen in their innovations like Steam and VR technology, driven by exploration over deadlines. OKRs should serve the strategy, not dictate it. Employees are empowered to pursue projects based on evolving opportunities, with the freedom to pivot as new insights emerge.
No Alignment To Customer Strategy The second issue with conventional product marketing courses is their lack of alignment with the overall productstrategy, which reflects the customer’s strategic priorities. It results in messaging and marketing programs that are too generic and irrelevant to the customer’s real needs.
In February, we published a range of content on Mind the Product to help you do exactly that, from ProductStrategy to keeping you informed of what was happening in the technology space. The month of February is all about settling into the year ahead after the January blues.
Inside the article: Why “no” is often the right answer, but rarely the comfortable one Five failure patterns that emerge when PMs avoid conflict and overcommit A practical framework for turning “no” into a confident, credible decision Sample phrasing and mindset shifts to manage executive pressure and team expectations A case study showing how one (..)
To sustain growth, products must outpace the competition by understanding customer segments deeply, moving swiftly in response to needs, and strategically innovating. A slow speed to market can kill the growth of a product if a competitor gets there first, even if you eventually release the same features. market share growth).
The four critical capabilities product managers need today and beyond are: Commercial Acumen. Technology Curiosity and Fluency. Technology Curiosity and Fluency Technical empathy Bold exploration Speaks the language of engineers Not about coding, but about curiosity and fluency in tech conversations. Influential Leadership.
In this episode, Maya breaks down the product philosophy that drives iFundWomen and how values like inclusion, community, and empowerment are embedded into every step of the product journey.
This is what The Product Way does: we turn deep conversations into actionable tools for leading product teams at every level. The detailed recap includes exclusive execution frameworks and productstrategies that go beyond what was discussed in the roundtable and designed to help you apply what was discussed.
Evolving as a Product Leader: From Execution to Capability By Adrienne Tan At a Glance The Future of Product Isn’t Just Technical. Product leaders are quick to invest in tools, platforms, and tech upgrades but often overlook the human capability needed to bring those technologies to life. It’s Human.
2 Unique value proposition should be the major criterion for making decisions Roger Cauvin, founder at Dadnab Productstrategy should drive all product decisions. Feedback from users and prospective customers is useful to: Understand whether the product or a feature is, in fact, delivering the unique value proposition.
Achieving and Scaling Product-Market Fit: A Guide for Product Managers in Mid-to-Large Tech Companies Introduction As product managers in mid-to-large technology companies, you’re no stranger to the challenges of maintaining and scaling product-market fit (PMF).
De-risking your 2025 initiatives Why every intelligent app must start with a PoC By Jill Antweiler Posted in Product Published on: January 15, 2025 Last update: January 15, 2025 As we settle into 2025, many executives are eyeing ambitious initiatives to leverage new technologies and drive innovation. But they come with increased risks.
And yet, your product is stuck. Heres the uncomfortable truth: these very practicesroadmaps, obsessive customer listening, and metrics worshipare strangling your products potential. You think you’re doing everything right. Your team is following the roadmap.
According to research done by Business Acumen Institute , 62% of people who work within the information technology ecosystem are working on projects that don’t contribute to the business goals of the company. Projects are connected to products, strategy, and finance. Why is this important? People are connected to processes.
A seasoned product leader with over 5 years of experience in product or program management, product marketing, business development, or technology. An individual adept at owning and driving roadmap strategy and definition, with a track record of end-to-end product delivery.
Positioning is not productstrategy. AI is reshaping how products are built, but it’s also reshaping how they need to be positioned. April Dunford’s insights remind us that technology doesn’t sell itself. April stressed the importance of having a clear, compelling pitch ready for the first sales call.
In this post, were exploring the conversation we had in one of our Productside Stories episodes this season with Joeri Devisch , a veteran of product, technology, and transformation work at global companies. Explore our webinars for expert insights on product innovation and how to lead these initiatives with your team.
To make this happen, Chi needed to connect with her vendors product and technology folks. With API products, teams need to both identify the right functionality to offer and make the case for the customer to invest in the new technology. Chi did a great job of identifying the former, but missed the mark on the latter.
Inside the article: Why removal is harder than building, but often more valuable A four-stage subtraction audit to guide product teams How to identify features that are dragging performance, usability, or focus A case study showing how one team removed a low-use feature and saw engagement rebound What Youll Learn: How to evaluate feature usefulness (..)
Inside the article: Why prioritization remains difficult even with tools like RICE How to use RICE to align teams and make transparent trade-offs Common pitfalls and how to avoid them A real-world case study showing how one team used RICE to streamline planning, improve collaboration, and increase retention What Youll Learn: How to apply RICE as a (..)
Apple is seeking a highly experienced Digital Product Data Manager to join its Worldwide CSO Technology team. In this role, you will work with product managers to drive automation across key digital content processes and serve as a key resource for short-term and long-term deliverables for their content technology roadmap.
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