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How Do You Stay True to Your Product Vision While Adapting to Market Realities? The Challenge of Balancing Vision vs. Market Demands Why Product Vision Often Gets Lost Product leaders start with a bold vision, but execution becomes difficult when: Market conditions change , requiring fast adjustments.
Building the Foundation for Product Vision This activity serves as a bridge between problem validation and product vision development. By identifying and validating solutions before creating a product vision, product managers ensure they’re building on solid ground rather than assumptions.
These interactions weren’t just about immediate product needs – they focused on building long-term partnerships and ensuring customers saw value in the product vision and roadmap. This role expanded beyond individual product features to encompass entire product lines and their impact on the business.
A great way to discover an effective product strategy is to capture your initial ideas, using a tool like my Product Vision Board , and then systematically correct and refine them. 6] I created the board back in 2011 to offer a simple yet effective way to capture the vision and strategy of a product.
Roadmaps are about the future, and talking about a roadmap means talking about the future. But how you tailor that conversation depends on who you’re having it with, because your stakeholders’ vision for the future and your customers’ vision are likely two different things. Roadmaps are guesses, and will often be “wrong”.
Lead with Influence : Align teams, shape strategy, and drive organizational vision. Pro Tip from Aarti Iyengar : Focus on outcome-driven roadmap planning. Foster a Product-First Culture : Build collaboration, transparency, and a shared vision from day one.
In our latest Productside webinar, Becoming an Effective Product Management Leader , Principal Consultants Roger Snyder and Kenny Kranseler delivered a no-nonsense roadmap for new leaders who want to nail their first 90 days (and beyond) and get the tools on how to become a product management leadereffectively. The principle stays the same.
Demystifying Product Roadmaps: Your Strategic Foundation A product roadmap is more than a simple schedule. It connects the initial vision with the practical steps of execution, providing a clear direction for product development. It's the strategic backbone of any successful product.
Connect Decisions to Customer Needs: Show how your roadmap addresses customer pain points to build trust. Inspire Confidence with a Clear Vision A compelling product vision unites teams and stakeholders, positioning you as a leader with purpose and direction.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Rather, they start with a strong product vision. Getting that vision right is one of the most important responsibilities of the product team. Join Christian Bonilla, VP of Product at UserTesting, as he reveals tips for taking ownership of the product vision to guide the development process.
But instead of telling a clear, compelling story, they send out a spec or share a roadmap deckand hope it gets read. Everyones Pulling in a Different Direction When theres no shared vision, product, engineering, and business teams fill in the blanks differently. When people see the vision, they align faster. It aligns quickly.
You’re Stuckand It’s Because You’re Playing by the Rules In product management, youve been told to follow the rules: stick to the roadmap, build consensus, and hit your OKRs. As can be easily found in many organizations: Roadmaps trap you in outdated plans. Rule 1: Trust the RoadmapRoadmaps are your comfort zone.
Photo by AP Vibes Outcome-based roadmaps are considered the best practice; however, they are not as common as you would expect. We created a beautiful vision and design that laid the foundation for anything that would be needed in the future until the existing system could be fully replaced. The concept has been around for a while now.
Think of a product roadmap as the compass for your product—it charts the course, highlights the key milestones, and keeps everyone focused on the ultimate destination.
Speaker: Miles Robinson, Technical Project Manager, iFixIt
When adding projects to a roadmap, the question of outsourcing or doing work “in house” is always a consideration. Alignment with your purpose and vision. Timeline of the project in the roadmap. It's time to get SMART about what you do in-house! Measurement rules to monitor cost and success with enough time to adjust.
Meanwhile, Joe Branch, the VP of Sales, champions the immediate demands of high-profile clients, prioritizing deals over long-term product vision. This means aligning with leadership on WellNests top prioritiesand using that alignment to define a clear product vision. Create Now comes the shift from insight to action. The result?
Stepping into product leadership means balancing strategic vision, customer focus, and emerging tech. In this episode of Productside Stories, Neha Bansal , Head of Product at Meta Ads Manager Reporting, joins Nicole Tieche to discuss her career, the high-speed role of AI in advertising, and how PMs can stay ahead of industry shifts.
Product managers push for roadmaps. But PMs bring something different : systems thinking, long-term vision, and the ability to synthesize inputs from across the business. Download our Product Leader First 90 Days Template Pack to define your teams values, vision, and KPIsand create alignment from day one. Whats your take?
But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from user feedback versus founder’s vision for the product? However, I don’t necessarily agree with the idea that its user feedback “versus” the founder’s vision.
5] What about Product Roadmap Generation? You might have noticed that I didnt list the creation of product roadmaps as an AI benefit, even though several tools offer it. There are two reasons for this: First, the AI-generated roadmaps I came across during my research were feature-based, which is a roadmapping approach I dont recommend.
From surfacing hidden landmines during due diligence to bringing entire product orgs under one cohesive vision, Brians got the battle scarsand the winsto prove it. Technology Roadmap Figure out the dev stack, the product backlog tools (Jira vs. Aha?), She standardized everythingno more 14 different ways to build a roadmap.
PMs are often celebrated for their vision, decisiveness, and ability to ship. In our newest Patreon-exclusive Roadmap to Mastery article , we explore: The types of questions that unlock clarity across customers, teams, and stakeholders. This is part of the Roadmap to Mastery Collectionavailable exclusively on The Product Way Patreon.
You can implement a similar approach in any area where you provide consistent feedback, such as PRDs, presentations, or roadmaps. And by helping your team develop a natural instinct for collaborating with AI, you’re not just improving their productivity; you’re building a more capable, adaptive, and high-impact product team.
Product teams are great at developing a vision, but not always at aligning it. We see roadmaps packed with features, delivery dates, and dependencies. We explore how product leaders can reconnect product planning — including roadmaps, goals, and prioritisation — to organisational strategy in a meaningful, visible, and strategic way.
Use these insights to refine your roadmap, adjust messaging, or highlight competitive advantages. Let competitor insights sharpen your thinking, not narrow your vision. Where do we stand relative to our competitors? Are we ahead, on par, or lagging? Compare this analysis to your product strategy and positioning.
This means you can now seamlessly link company-wide goals to team-specific objectives, ensuring every level of your organization is working in harmony towards the same overarching vision. Complementing this feature, we’ve also introduced the ability to connect roadmap items to multiple objectives in the Strategy module.
For example, you may have misaligned roadmaps or inconsistent feature prioritisation that doesn’t reflect customer expectations. For product managers: Clear alignment between product vision and execution is essential. Outcome driven roadmaps can help ensure that customer needs are accurately reflected in every development sprint.
At Headspace back in 2016, we had established our product roadmap and success metrics and our mission and vision, but teams were still confused about why we were working on the projects we chose. Product strategy sits in between the mission and vision and the plan, either at the company level or at the team level.
Then, a budget is discussed, features are scoped, and everything is put into a phased roadmap. That roadmap is handed to product managers, who work with execution teams to begin “building.” Instead of static product roadmaps, you’re building systems that learn and respond. One that starts with the outcome, not the roadmap.
From market research to roadmap prioritization, AI is reshaping how PMs operate, make decisions, and deliver value. Roadmap Prioritization: Smarter, Faster, Fairer Prioritization is where PMs earn their stripes—and where AI shines brightest. Balance short-term wins with long-term vision. And no, this isn’t about replacing PMs.
Here’s a structured approach to evaluating whether a product is ready for discontinuation: Re-Evaluate the Business Case Start by assessing the product’s current market relevance, revenue contributions, and alignment with the company’s vision.
One such area is roadmap planning. My recommendation for roadmap planning is to start top-down, from the company’s strategy itself, understand it in depth, and only then start planning how you are going to make it a reality. Note that you might need to be pragmatic and not purist when you think about these.
To inspire us to advance a strategy or realize a vision. Just as you change collaboration patterns through changing how you develop roadmaps, you change the conversation with leaders through how you orient towards supporting them. What we get too often is dictation, where they tell us what they want us to build.
She pitched a vision, gathered feedback, and refined her offering based on real customer needs. ” Communicate your vision effectively Sarah was able to convey her vision to customers before her product was even built. Scaling your company is a mix of vision, execution and adaptability.
Youve aligned the roadmap. You need a coalition shared purpose, mutual trust, and real support behind your product vision. Read it now on The Product Way Patreon : [link] Exclusive Access to Mastery This post is part of the Roadmap to Mastery Collection , a premium series on The Product Way Patreon. But still things stall.
In this role, you will leverage your extensive experience turning ambiguous problems into clear and actionable deliverables, aligning internal and external leaders on a shared, ambitious vision. Background delivering successfully on multi-quarter roadmaps and aligning diverse stakeholders to achieve shared goals.
Provide Leadership in the Development of Roadmaps A roadmap is a critical tool for alignment. A robust roadmap is not handed down, it’s co-created. Establish Transparent Workflows Ambiguity can stall progress. When teams see the full picture, it reduces duplication and helps people connect their work to the broader goal.
Vision and strategygoals A vision statement should answer the following question: Where are we heading and why? Bad vision statements To be the best eCommerce platform in theworld. Although money is a key part of the business, a vision should inspire and provide long-term direction, not just focus on money.
Roadmaps ship but they don’t shift any key metrics. Subscribe to David Pereira’s Substack for weekly truth bombs Book a workshop to run these Health Checks with your team Share this with a PM stuck in roadmap chaos Continuously pursue new ideas, focus on your target user’s needs, and prioritize desired outcomes to improve your product.
The Conversations That Shape Product Leadership By ADRIENNE TAN A reflection from the Product Leaders Network We often say product leadership is about setting vision, driving strategy, and building high-performing teams. When a senior stakeholder changes the roadmap Its frustrating and all too common. Thats true but incomplete.
That said, having a plan is important — especially for designers and developers, as it helps align the vision and lay the groundwork for future features. Our investors weren’t used to this iterative approach — they wanted a one- to two-year roadmap. The market quickly pushed the product in an entirely different direction.
Try Usersnap for Product Discovery Try Usersnap Now Connecting Product Discovery to the PDLC Product discovery is a crucial stage in the PDLC that involves: understanding customer needs identifying market opportunities defining the product vision It is the foundation of the PDLC , as it sets the direction for the entire product development process.
Tie them to planning, roadmaps, rituals, and retros. Instead of “Ship feature X,” try “Increase adoption of feature X by 20%.” ” Focus on behaviour change or business impact. Connect OKRs to actual work OKRs shouldn’t sit in a slide deck. Make them part of how the team operates week to week.
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