Product Management University

AUGUST 15, 2023

You might also like: Strategic Portfolio Management: The Most Effective Product Strategy for B2B What is Product Portfolio Management? PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

Product Manager

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! 5 Steps For Building a Winning Content Strategy 1. You want the search engines to reward you, not punish you.

Product Marketing

Product Management University

MAY 24, 2017

In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. Plus, tips on using white papers to generate more qualified leads and the difference between voice of the customer and sales feedback.

White Paper

Product Management University

OCTOBER 13, 2023

Without a clear market strategy and portfolio roadmap, there’s no single answer, which really means there are 100 or 1000 different answers. A Portfolio Roadmap is the Glue In the five posts leading up to this one, we identified our most lucrative markets, determined their top priorities and crafted a growth strategy for those markets.

Roadmap

Roy Madden

JANUARY 29, 2021

You will be responsible for developing and executing the Feedly marketing strategy. Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process.

Marketing

Product Management University

NOVEMBER 21, 2022

Direction – Provides a single top-down strategy for product management, product marketing, and sales teams. Everyone understands their specific roles and how they influence the organization’s market segment strategy. They adopt vertical strategies in organizations that target multiple disciplines (HR, IT).

Management

Pragmatic Marketing

JUNE 28, 2017

Download the white paper from MarketReach: Six Common Technology Marketing Mistakes (and strategies to avoid them). Rod also identifies some sales tools that have the most impact and sections of the buyer's journey where they will be most effective. Download the Slides. Get Notified of Webinars.

White Paper

Gainsight

OCTOBER 25, 2021

Customer feedback loops root your strategy in data that matters. Download our white paper and learn how the top SaaS organizations measure success for their product strategies. If you’re a product leader or manager, you’re probably slammed with more feedback than you can handle.

Product Research

eG Innovations

FEBRUARY 4, 2019

Read this white paper by APM expert Larry Dragich and understand the need for a converged application and infrastructure monitoring strategy. White Paper: The Case for Converged App & Infra Monitoring.

White Paper

Pragmatic Marketing

MAY 23, 2017

The key to determining the right balance between branding and lead generation is to realize that while each has a certain ebb and flow, the two strategies must work hand in hand to be effective. To achieve the right balance, it’s important to understand the premise behind both marketing strategies. Brand Awareness.

Branding

Good Product Manager

JANUARY 2, 2018

Your business is unique and so too will the process you implement to balance supply and demand and align your company’s financial strategy. Goal: Develop and embrace a long-term strategy (roadmap) that empowers you to muscle past sticking points and reach a mature, best-in-class process. Spreadsheets (and packaged databases).

Reporting Tools

eG Innovations

AUGUST 25, 2022

In this new white paper, we cover the architectural qualities associated with eG Enterprise’s thresholding methodologies to automate and optimize thresholding and alerting. White paper – Understanding How Combining Static and Dynamic Thresholds Avoid False Alarms. Understanding Metric Thresholds and Alerting Features.

Reporting Tools

Innovatemap

OCTOBER 29, 2020

Videos have long been a part of marketing strategies for businesses in most industries. Your marketing team may be stacked with the most eloquent writers, but if no one reads the highly-informative yet incredibly-long e-book or white paper they just produced, the effort is without reward. Why today’s marketers value video.

White Paper

Centercode

DECEMBER 26, 2019

This year, we’ve surveyed hundreds of companies and done countless hours of research to produce kits, ebooks, infographics, white papers , events , webinars , articles , and more to help CV professionals improve their skills and propel their careers. Managing millions of testers is all in a day’s work for Dona Sarkar.

User Testing

Agile Velocity

MAY 14, 2020

Roll Out Strategy. 8 Common Pitfalls of An Agile Transformation (White Paper). Identifying and communicating the compelling reason(s) why the organization should change. Ensuring alignment around the compelling purpose has been achieved at all levels. Aligning teams to value. Enabling Action. The DevOps Handbook (Book).

Agile

Userpilot

APRIL 22, 2024

In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement. Benefits of marketing funnels Incorporating marketing and sales funnel into your business strategies offers a structured approach to guide customers along their journey.

Analytic Tools

eG Innovations

MARCH 16, 2022

How to Build a Successful Application Performance Monitoring Strategy When Moving to the Cloud. The white paper also provides a detailed comparison of CloudWatch’s capabilities with a specialized monitoring solution like eG Enterprise. Source: APM in the new normal, survey by. eG Innovations and DevOps Institute.

White Paper

DevelopmentCorporate

MAY 31, 2024

A white paper by OPEXEngine outlines five key focus areas for SaaS leaders: R&D ROI, Portfolio Management, Product Management, Talent and Organization Management, and Execution Effectiveness. Navigating R&D investment complexities is crucial for SaaS startups, requiring both innovation and strategic discipline.

White Paper

Userpilot

APRIL 30, 2021

This is especially true if none of your founding team members have any deep marketing strategy expertise. It’s an incredibly scalable strategy, as the gains from posting and optimizing content compound over time. White papers. But how do you go about selecting a marketing agency for your SaaS business? Infographics.

Research Software

Agile Velocity

MAY 3, 2024

Business agility encompasses aspects such as product innovation, customer-centricity, cross-functional collaboration, and adaptive strategy execution. To learn more transformation pitfalls and how to avoid them, download our free white paper, 8 Common Pitfalls of An Agile Transformation.

Agile

eG Innovations

APRIL 21, 2022

Organizations can incorporate these requirements into their cloud strategy, use them to evaluate different cloud monitoring tools and reduce cloud costs to set and quantify KPIs and avoid cloud vendor lock-in. Monitor cloud billing costs and provide cost optimization analysis.

Data Visualization

The Product Coalition

JANUARY 15, 2019

Even the best thought-out plans must be routinely tested & tweaked to retrofit strategy to reality. Amid all the white papers, grand promises about AI, and VC podcasts commanding attention these days, it’s become too easy to forget a once well-accepted reality. the little details, learnings, and iterations?—?that

Feedback Software

Mixpanel

MAY 3, 2019

This powerful data can inform decisions regarding content strategy, marketing promotions and, most importantly, your UX strategy. Every time visitors subscribe to your newsletter, download a white paper, or keep using your app, they complete a desired goal (a conversion). Click-through-rate (CTR).

Onboarding KPIs

eG Innovations

JANUARY 27, 2022

Learn about common pitfalls and challenges that need to be overcome when moving to the cloud: White Paper | Top 6 Myths of Cloud Performance Monitoring (eginnovations.com). Cloud Performance Monitoring – Tools & Strategies | eG Innovations. Azure Monitoring Tools & Solutions | eG Innovations.

Reporting Tools

Intercom, Inc.

FEBRUARY 1, 2018

So how can we be really clever and scrappy about doing a very small initial test when we’re trying a new channel or a new strategy, and get some of that quick early feedback to see if this worth investing in more? You can’t be perfect every time; you’re going to have some duds. That’s an incredible benefit.

User Testing

Innovatemap

SEPTEMBER 29, 2020

What most companies don’t realize is that there’s a science and an art to both sides, and pitting the two against each other misses a critical opportunity to optimize your entire marketing strategy. At the heart of your product marketing strategy is the foundational statement that claims your unique position in market.

Data Visualization

Centercode

JUNE 18, 2019

This is mission-critical to driving your product strategy. Download the Free Feedback Playbook White Paper. In addition to the customer experience benefits of closing the feedback loop, finding a resolution for feedback helps you prioritize your backlog. People think focus means saying yes to the thing you’ve got to focus on.

Product Research

The Product Coalition

FEBRUARY 1, 2016

Smaller companies that typically have 1–2 products in their arsenal are at risk if they do not get their customer acquisition strategy right. While product launch is a good way to start thinking about the customer acquisition strategy, the work to acquire new customers has just started.

Product Research

Innovatemap

OCTOBER 20, 2020

Product marketers can produce different kinds of content, like white papers, case studies, customer testimonials or demo videos, to share with prospects over a period of time. The strategy behind which pieces of content are shared at what time is complex. This is another reason product marketing is so important.

Feedback Software

Pragmatic Marketing

FEBRUARY 17, 2017

Revenue marketing is the combination of strategies, processes, people, technologies, customer focus and results that does the following: • Drops sales-ready leads into the top of the funnel • Accelerates sales opportunities through the sales pipeline. What Is Revenue Marketing?

Marketing

eG Innovations

SEPTEMBER 16, 2022

Learn how a monitoring strategy can be incorporated into DevOps processes, see: Monitoring for ITSM and DevOps White Paper | eG Innovations. More Information: Information on the most popular DevOps tools available can be found in our Top DevOps Tools List | eG Innovations.

Feedback Software

ProductPlan

MARCH 22, 2023

the percentage who convert from free-trial users to customers) Individual changes you make to your products are not likely to have a direct impact on these metrics, but they will give you a sign over time if you focus your product strategy in the right direction.

Data Visualization

Gainsight

OCTOBER 28, 2021

Your product growth strategy hinges on a rock-solid product-market fit. It’s important to identify product-market fit in order to push your growth strategy forward because without product-market fit, your growth plans will be doomed. Product growth requires a push from your whole team.

User Testing

eG Innovations

NOVEMBER 23, 2022

Today I’ll cover a few of the most recent data points against which people are evaluating cloud migration strategies and cover ways to future-proof your IT infrastructure to allow you to leverage on-premises or Cloud technologies interchangeably. – Didn’t Zynga Do This a While Back?

Reporting Tools

eG Innovations

FEBRUARY 7, 2023

The speaker and attendee list includes not only Nerdio’s technical and strategy teams but their counterparts from Microsoft including some big names such as Scott Manchester ( @RDS4U – his twitter handle tells you a lot! ) and it is clear that Microsoft are very supportive of the Nerdio partnership acting as headline sponsor for NerdioCon.

White Paper

eG Innovations

FEBRUARY 1, 2023

This tends to be far from the reality and we have provided several reasons that IT teams can use to justify why relying on cloud native tools alone may increase costs and reduce service quality, see: White Paper | Top 10 Requirements for Performance Monitoring of Cloud Applications and Infrastructures.

Data Visualization