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Applying Neuromarketing to Elevate the Digital Banking User Experience

UX Planet

How can we use neuromarketing to apply neuroscience insights about the brain into making financial products both efficient and emotionally rewarding. Research in consumer neuroscience by Kenning and Hubert (2008) indicates that subconscious, emotional factors strongly influence our decisions.

Banking 59
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479: Beyond the pint glass–Learnings from creating the new Molson Coors Non-Alcohol portfolio – with Marlon Hernandez

Product Innovation Educators

Product management insights from Molson Coors’s non-alcohol portfolio transformation I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. Also, this episode is sponsored by PDMA, the Product Development and Management Association. Pace yourself. [15:31]

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393: Tech-driven vs. market-driven innovation – with John Cooley, PhD

Product Innovation Educators

Insights for product managers from a case study with an electric vehicle gamechanger. He founded Nanoramic in 2009 and now serves as the Chief of Products and Innovation. Summary of some concepts discussed for product managers. [3:21] 3:21] How do you view the value of pure research and market-driven research?

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The 5 Most Trusted Mobile App Development Companies in Poland for 2021

The Product Coalition

Today, many brands realize the urgent demand for having their own mobile application to be tightly connected with their customers and run their businesses online more successfully. Probably, you look for a research-based recommendation of a reliable app development service provider too. It was established in 2008 in Poznan.

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Business-Model-Canvas: How it helped us save 40% of CAPEX

The Product Coalition

After meticulous product discovery, we were aware of what features we had to build to increase the value proposition of the web-app. the answer was clear, not having polished distribution channels would be the killer of the product. The short lifetime of the product would have killed the B2C market.

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Seven Tips for Building a Business in a Recession From Someone Who Did Exactly That in 2008

The Product Coalition

Seven Tips for Building A Business in A Recession From Someone Who Did Exactly That in 2008 Even amid chaos, there’s a chance for opportunity Ashish Toshniwal, CEO and Co-founder at YML Calm seas never made a great sailor, and in March 2009, I unintentionally broached into a tsunami. Apple was known for two products: the MacBook and the iPod.

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8 Customer-Led Marketing Examples to Inspire Your Strategy

Userpilot

You’ve probably had enough theories already, so this article cuts to the chase to show you examples from top brands that are killing it with this approach. In-app surveys to collect customer feedback. Ready to build a customer-led product strategy? Dropbox’s customer-led product strategy. Then keep reading!