2010 Customer Feedback Positioning 
Intercom, Inc.
JUNE 16, 2020
For nearly a century, companies held to the same principles for driving growth: deliver value to stakeholders and employees first, then to customers. Customers, too, expect more and will put their money where their values are. Customers, too, expect more and will put their money where their values are.
Intercom, Inc.
FEBRUARY 6, 2020
Today Udemy for Business boasts 80% of the Fortune 100 – the top 100 largest US companies by revenue – as customers. At the helm of Udemy for Business’ customer acquisition machine is their VP of Marketing Yvonne Chen. In 2019 research firm IDC found them to deliver 869% ROI (??) along with time savings and higher productivity.
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The Product Coalition
NOVEMBER 10, 2020
One in particular is that companies have a responsibility to protect their users and that they must be held accountable for their decisions. As an example approach: Instead of asking: “How might we increase the amount of time users spend on our platform?” Users thus engage in a much more personalized and effective experience.
Intercom, Inc.
OCTOBER 8, 2020
Freemium’s a great way to acquire lots of customers relatively quickly and easily, but the job of converting them to using a paid product is where the rubber meets the road. And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Crowning the customer.
Intercom, Inc.
JULY 11, 2019
In a company’s early days as a lean, mean, business machine, it’s fairly easy for leadership to stay in sync with their users. But as the business becomes more successful – and there are resources to build a support team – additional layers begin to separate executives from their customers. Speak the customer’s language.
Mind the Product
AUGUST 19, 2019
Each product development process starts with identifying the right problem to solve: you all remember that users don’t buy a drill for a drill itself or for a beautiful hole that this drill can make, they buy it for a nice dining room they want to decorate with a picture. Could we make the user experience safer?
Intercom, Inc.
JANUARY 18, 2023
Massive online open course platforms must create a supportive and simple environment to make sure users enjoy the experience and get actual value from the apps. To provide amazing experiences for their users, learner-driven businesses need to find the right metrics and continuously seek out customer feedback.
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