The Product Guy

SEPTEMBER 21, 2017

Get great at doing research and customer development. If you aren’t used to talk with people and doing research for your product you are more likely to just be a project manager. I would say that getting great at research, really any/all types, is a key skill as the industry moves forward. More to Come.

Product Manager 296

Product Manager Product Management Product Research Management 296

Intercom, Inc.

JUNE 16, 2020

For nearly a century, companies held to the same principles for driving growth: deliver value to stakeholders and employees first, then to customers. Customers, too, expect more and will put their money where their values are. Customers, too, expect more and will put their money where their values are.

Customer Experience 237

Customer Experience User Testing Reporting Tools Customer Feedback 237

Intercom, Inc.

FEBRUARY 6, 2020

The shift from serving just consumers to serving consumers and companies is a massive one. “The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

The Product Coalition

MARCH 24, 2021

Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering. Starting with a niche market ensures focusing on a very specific customer problem and probably little to no competition. As we do not have yet data available from live customers?—?or

User Testing 158

User Testing Research Software User Friction Customer Experience 158

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive. What is Product-Market fit?

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Intercom, Inc.

MAY 1, 2018

Convincing potential users to sign up for your product isn’t easy. The latest batch of billion-dollar companies are built on high customer retention. They help their users be successful, and that means providing great onboarding. Most specifically, the industry came up with this beautiful idea of A/B testing.

Customer Experience 223

Customer Experience User Testing Weak Development Team Definition 223

Product Innovation Educators

JULY 17, 2023

He is frequently helping organizations succeed while also holding the role of Professor Emeritus at McMaster University and Distinguished Research Fellow at Penn State University. Some companies will retreat and cut their spending by cutting bolder long-term innovations, and we saw in the recession around 2010 that was a bad strategy.

Telecommunications 255

Telecommunications Research Software Feedback Software User Testing 255

The Product Guy

FEBRUARY 1, 2018

I like witnessing growth and learning in the role, whether it’s a new Product Manager whose first “aha” moment comes from seeing the power of validation through user research and experimentation, or it’s an experienced Product Manager who challenges assumptions about what the job entails. More to Come. Jeremy Horn The Product Guy.

Product Manager 230

Product Manager Product Management Management Management 230

Product Innovation Educators

MARCH 27, 2023

Sally spent 36 years with The Dow Chemical Company and GlaxoSmithKline Consumer Healthcare. From 1988-2004, winners were early adopters of Stage-Gate, cross-functional teams, and voice-of-the-customer. One of those elements is solving a significant customer problem. It’s important to talk to the customer.

User Testing 223

User Testing Crowdsource Healthcare Finance 223

The Product Coalition

NOVEMBER 2, 2022

billion are Instagram users. billion active mobile Internet users (one in six people on earth) have Instagram accounts. Of course, it is hard to become as successful as Instagram (the platform attracted 100,000 users in one week after launch). Instagram’s key features Instagram began in 2010 as a photo-sharing platform.

Analytic Tools 147

Analytic Tools Research Software Feedback Software User Testing 147

Mind the Product

SEPTEMBER 12, 2018

In 2010 Google announced it would prioritize mobile ahead of desktop when developing new products. Conventional wisdom now tells us that it’s almost always best to start with mobile, because the success of your business ultimately depends on its ability to attract and retain users with an app. Step 1: Customer Discovery.

Analytic Tools 158

Analytic Tools Feedback Software User Testing Product Research 158

The Product Coalition

NOVEMBER 10, 2020

One in particular is that companies have a responsibility to protect their users and that they must be held accountable for their decisions. These recent events highlight the criticality of the pockets of human-centered innovation that enable technologies to become more understanding of and empowering to consumers.

Feedback Software 158

Feedback Software User Testing Customer Feedback Customer Experience 158

The Product Coalition

APRIL 7, 2021

Amid the COVID lockdown, people spend even more time-consuming mobile content than ever before. Today, many brands realize the urgent demand for having their own mobile application to be tightly connected with their customers and run their businesses online more successfully. If yes, you are definitely in the right place!

Research Software 150

Research Software Feedback Software Artificial Inteligence User Testing 150

UX Planet

FEBRUARY 13, 2024

The Agencies I worked for (prior to 2010), usually had what were called Production Artists. Where Does Deliverability/Production fit with Templates, Automation and AI. For those who are probably not very familiar with the term, it’s a term that I mostly recall listening to while I worked in the Design Agency world.

User Testing 98

User Testing Research Software Technical Review Product Research 98

Mind the Product

JUNE 3, 2019

A well-defined culture, unique to your company’s mission and stage: Helps companies to assess “best fit” employees (and vice versa). I started at Netflix in 2005 and in 2010, went to my next startup, Chegg. I also introduce the “DEL” model, a tool to “Define, Edit, and Live” your culture on an ongoing basis. Netflix’s Success.

User Testing 174

User Testing Startups Strategy Product Management 174

Mind the Product

MAY 5, 2020

So, as the ability to use digital products becomes a necessity in our modern-day lives, it’s imperative we ensure that a diverse set of customers can use our products. In terms of digital products: Accessibility: means that users with disabilities can perceive, understand, navigate, and interact with a product, without restriction.

Reporting Tools 172

Reporting Tools Research Software Product Manager Product Management 172

Alchemer Mobile

NOVEMBER 25, 2019

How do you know what your customers need and want? In this webinar, Robi Ganguly, CEO and Co-Founder, Apptentive and Ben Johnson, VP Mobile Strategy, Rightpoint will cover the essentials to have in place both pre- and post-launch in order to provide the best customer experience possible.

Feedback Software 147

Feedback Software Research Software User Testing Customer Experience 147

Intercom, Inc.

MAY 10, 2018

I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber. If you enjoy the conversation check out more episodes. Adam: What drew you back?

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Video, Slides, Transcript and Rahul’s blog about this follow… Understanding Customers. So I’m going to talk about Product-Market Fit. ” Very disappointed.

User Testing 103

User Testing Product Marketing Engineering Marketing 103

Intercom, Inc.

JANUARY 18, 2023

Massive online open course platforms must create a supportive and simple environment to make sure users enjoy the experience and get actual value from the apps. To provide amazing experiences for their users, learner-driven businesses need to find the right metrics and continuously seek out customer feedback.

Feedback Software 205

Feedback Software User Testing Education Customer Experience 205

Melissa Perri

MAY 5, 2016

Testing products before you build them? I was now going to build things that mattered to my customers. This idea was prime for testing. It was so ripe with assumptions: “Do our customers want to hear about what are celebrities are up to directly in our platform? Customers were pissed. This makes so much sense.”

User Testing 120

User Testing Feedback Software Customer Experience Research Software 120

Intercom, Inc.

OCTOBER 8, 2020

Freemium’s a great way to acquire lots of customers relatively quickly and easily, but the job of converting them to using a paid product is where the rubber meets the road. And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Crowning the customer.

Software Review 205

Software Review Enterprise Technical Review User Testing 205

Intercom, Inc.

SEPTEMBER 22, 2022

At some point in their growth, businesses usually start investing in customer research. But the fact is that a large portion of the employees – developers, marketers, product managers (whose work depends on an intimate understanding of the customer) – rarely, if ever, interact with them. Diving into customer research.

User Testing 138

User Testing Customer Experience Research Software Customer Feedback 138

Intercom, Inc.

JUNE 7, 2018

Here are five quick takeaways: “Growth hacking” means different things to different people, but Sean defines it as singular focus on growth through rapid experimentation across the full customer journey. Because there are so many ways a user might come to Dropbox – a shared file, collaborative folder, homepage, etc. –

Onboarding KPIs 196

Onboarding KPIs User Testing Customer Experience Weak Development Team 196

Intercom, Inc.

JULY 11, 2019

In a company’s early days as a lean, mean, business machine, it’s fairly easy for leadership to stay in sync with their users. But as the business becomes more successful – and there are resources to build a support team – additional layers begin to separate executives from their customers. Speak the customer’s language.

Customer Experience 188

Customer Experience User Testing Customer Feedback Feedback Software 188

Mind the Product

DECEMBER 12, 2019

We need to experiment with how to package and position ourselves, to form career hypotheses, and then build feedback systems to evaluate our career progress. I made my decisions by talking with peers and mentors and by engaging in side projects to test-drive ideas. Consumer vs Enterprise products. 1) You are the Product.

User Testing 144

User Testing Feedback Software Entertainment Product Research 144

Mind the Product

AUGUST 19, 2019

Each product development process starts with identifying the right problem to solve: you all remember that users don’t buy a drill for a drill itself or for a beautiful hole that this drill can make, they buy it for a nice dining room they want to decorate with a picture. Could we make the user experience safer?

Artificial Inteligence 195

Artificial Inteligence Data Visualization Product Research Reporting Tools 195

Product Innovation Educators

APRIL 20, 2020

Study trends to answer, “Where is the customer going?” ” Use trends to determine the job that the customer will be trying to get done and what will be most important and least satisfying. They looked ahead to 2010, imagining a future in which the computer became the hub of consumer electronics products.

Product Research 211

Product Research Product Manager Product Management Government 211

Intercom, Inc.

APRIL 22, 2019

Some think customers will see the advent of AI as a welcome way to get self-help quickly and get back to their task. Others worry that AI will worsen the customer experience as more and more companies use it to save costs. He joined me for a conversation on tackling issues that come up as you scale your customer experience.

Customer Experience 156

Customer Experience User Testing Analytic Tools Feedback Software 156

The Product Coalition

DECEMBER 29, 2020

This put more focus on both the customers and the products themselves. This is when companies started applying consumer PM principles to software PM. 1990: Tim Berners-Lee first tests the software that would become The World Wide Web ?? 2018: The number of global internet users surpassed half the population of the world.

Reporting Tools 179

Reporting Tools Product Manager Product Management User Testing 179

Userpilot

FEBRUARY 18, 2021

The term “growth hacking” was coined by Sean Ellis in 2010 after he used this strategy to ignite unstoppable growth for Dropbox, LogMeIn, and other successful startups. Acquisition — Where are your potential customers coming from? Activation — How many users take the first step? Break down silos.

Customer Experience 111

Customer Experience User Testing Customer Feedback Weak Development Team 111

Andrew Chen

JANUARY 9, 2020

Magic metrics indicating a startup probably has product/market fit. 3) power user curve showing a smile — with a big concentration of engaged users (you grow out from this strong core). 7) revenue or activity expansion on a *per user* basis over time — indicates deeper engagement / habit formation.

User Testing 110

User Testing Data Visualization Product Marketing Marketing 110

The Product Coalition

FEBRUARY 15, 2021

Six Fallacies that Prevent Startups from Adopting Agile Successfully From 2010 to 2017, I worked several years in three Berlin-based, fast-growing startups in my capacity as Scrum Master, agile coach, and Product Owner. All startups built double-sided marketplaces, serving B2C as well as B2B customers. Participation is free.)

Agile 195

Agile Startups Technical Review Software Review 195

The Product Coalition

MARCH 17, 2021

Understanding Video On Demand: Video On Demand (VOD) is the flexible and systematic distribution of media content, that allows users or subscribers to access and view any selected video based on their convenience, rather than waiting for a broadcasting schedule provided by the content provider like a traditional TV service. Fitness and more.

Analytic Tools 158

Analytic Tools Reporting Tools Data Visualization User Testing 158

Userpilot

NOVEMBER 29, 2021

Are you looking for an effective metric to measure user sentiment ? If that’s the case, you’ll find Customer Effort Score or CES the perfect metric for your SaaS business. Measuring CES helps you keep tabs on a crucial aspect of any business – customer loyalty. What is Customer Effort Score (CES)? how to improve it.

Customer Experience 98

Customer Experience Feedback Software Customer Feedback User Testing 98

Userpilot

MAY 1, 2024

Renowned for his tenure on Airbnb’s product team, Lenny’s professional journey truly began in 2010 when he served as the CEO of a budding startup named “Localmind.” If you haven’t already, ensure you speak with 5 to 10 potential customers this week.

Feedback Software 102

Feedback Software Analytic Tools User Testing Customer Feedback 102

Mind the Product

DECEMBER 2, 2016

Drift founder and CEO David Cancel spoke about the importance of listening to your customers at this year’s London MTPCon, and gave us some apposite examples of what can happen when companies listen to their customers and when they don’t. Listening to your customers is “one of things we always talk about but few people do.

User Testing 70

User Testing Customer Feedback Customer Experience Feedback Software 70