Remove 2015 Remove Product Marketing Remove Startups
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Five principles for successfully managing managers

Lenny Rachitsky

Along the way, he helped Square scale from a late-stage pre-IPO startup to $3.6 billion in annual gross profit, expand globally, and build out a full suite of products across payments, banking, and SaaS. Prior to Square, Saumil was a startup founder for LocBox, a marketing automation company that was acquired by Square in 2015.

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In Search of a Better way to Measure Product/Market fit

Mind the Product

Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening. Usual Benchmarks to Measure Product/Market Fit.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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The Testing Mindset – How to Find Product/Market fit

Mind the Product

Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Product/Market fit Cannot be Planned. Chaos Report 2015. So it’s very important to define your measurements for success, especially when building new products.

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How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

After the 12-week build, a team of three was tasked with validating and growing the product: myself, and two talented marketers. This forced us to think and act more like a startup, with JustGiving’s CEO in the role of angel investor – and we knew funding would be cut if we didn’t produce results. What did we Learn?

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What I Learned From 3.5 Years as a Product Leader at a VC Backed SaaS Startup

The Product Coalition

I was attending a very small startup event where Gregory Culpin presented the company and its market vision. As I maintained good relationships with my former colleagues, I knew Elium was a very promising product and that the team was full of very talented people. The product and engineering teams grew fast too.

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How do you Build a Winning Product Team?

Mind the Product

In fact, studies such as the 2015 McKinsey report – Diversity Matters , have shown that working on a team with people who are different from you can challenge your thinking in such a way that it can actually help to sharpen up its performance.