How Product Teams Understand Customer Needs for Innovation; Upcoming Product Management and Product Marketing Events
Good Product Manager
MARCH 29, 2016
In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. This is shaping up to be a very busy spring!
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