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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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Usability testing: the complete guide

UX Planet

It doesn't matter whether we’re talking about a website, mobile app, AI assistant, AR/VR or other wearable technology; you need to test with users. Photo by KOBU Agency Usability testing is a user experience (UX) research methodology carried out to uncover problems and opportunities in a design. But what is usability?

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See It, Spark It: How Visual Thinking Accelerates Innovation

freshtrax

Drawing on my experience facilitating design thinking workshops in both Japan and San Francisco, I’ll share how to utilize visual tools to transform vague thoughts into shared insights and actionable ideas. After that, these sketches are sorted into common themes to help the team make sense of insights and see the bigger picture.

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Inside the AI Revolution in Digital Banking UX: Case Studies, Data, and Strategic Takeaways

UX Planet

A deep dive into how artificial intelligence is shaping the next generation of financial user experiences — through metrics, strategy, and real success stories Until recently, most banks and financial organizations treated artificial intelligence (AI) as tomorrow’s experiment. In the UK, NatWest’s AI assistant, “Cora,” handled 11.2

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Mixing Qualitative & Quantitative Data with Storyboarding

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Storyboarding is a simple way to start integrating both perspectives into a complete picture of how the user experience impacts the business model. In this webinar, you'll learn: How to integrate qualitative insights on user experience with a business model based on numbers. November 30, 2017 11 AM PST, 2 PM EST, 7 PM GMT

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3 Ways to Enlist Your Usage Data to Drive Product Development

Mind the Product

Fake news has become a major worldwide political and media theme for 2017,” says the Gartner statement, with the caveat that the ability for false information to perpetuate extends beyond what we traditionally think of as news. One disgruntled user can garner support within minutes, even from people who aren’t affected by the issue.

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How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

Product Management University

The B2B Product Manager Magazine October 2017 is now available. Learn how to accelerate your growth by delivering, marketing and selling solutions that make customers measurably better at what they do. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.