The Product Guy

OCTOBER 9, 2018

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. And if you are a sufficiently large company, portfolio strategy is the intermediary.

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

The Product Guy

JUNE 5, 2017

The Product Group meet-ups are an opportunity for Product People (managers, strategists, marketers, etc.) Please submit your nominations for 2017’s great product management candidates @ [link] ! The Modern Product Manager from researcher to motivator. to come together to meet, interact, and network in a roundtable setting.

Product Management 257

Product Management Product Manager Product Research Management 257

Intercom, Inc.

NOVEMBER 21, 2019

No one knows this better than Sprout Social’s Director of Marketing Strategy, Tara Robertson. Tara joined the company in 2017 and has been instrumental in helping the company scale and retain more customers through a unique customer-centric approach to marketing. . Why sales and marketing should be a partnership.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

Product Innovation Educators

NOVEMBER 17, 2017

PDMA 2017 conference was one of the best yet! 1) Confirm product/market fit, (2) test a hypothesis, and (3) enter the market. Content marketing in 4 steps for product managers. Product management and content marketing share a focus on understanding the customer served. You’ll love it. Learn more at [link].

Customer Feedback 120

Customer Feedback Product Management Product Manager Customer Experience 120

Intercom, Inc.

JANUARY 14, 2019

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp. Geoffrey Keating, Senior Editor ( @geoffreykeating ).

Books 150

Books Technical Review Marketing User Testing 150

Product Innovation Educators

OCTOBER 20, 2017

6 steps to product-market fit. (1) 6 steps to product-market fit. (1) While many product managers come from a marketing or engineering background, half or more come from other disciplines. Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes.

User Testing 120

User Testing Customer Feedback Product Marketing Marketing 120

Mind the Product

APRIL 6, 2018

We threw terms like product/market fit around, without ever really giving a thought to what they meant. Reality bit in January 2017 when I quit my job to start my own venture. I created something nice but no one was willing to pay for it – there was no market. The second time round, I started with a market. Pretty simple.

User Testing 157

User Testing Product Marketing Research Software Marketing 157

The Product Guy

JULY 10, 2017

The Product Group meet-ups are an opportunity for Product People (managers, strategists, marketers, etc.) Please submit your nominations for 2017’s great product management candidates @ [link] ! Building Trust from “facts” to “vegetables”. to come together to meet, interact, and network in a roundtable setting.

Events 244

Events User Testing Customer Feedback Product Management 244

Product Innovation Educators

AUGUST 25, 2017

Tips for conducting consumer and market research for new products. Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. You have to identify the right target segment, understand a real problem they have, and learn what action to take.

User Testing 120

User Testing Market Research Product Research Research Software 120

The Product Guy

MAY 8, 2017

The Product Group meet-ups are an opportunity for Product People (managers, strategists, marketers, etc.) Please submit your nominations for 2017’s great product management candidates @ [link] ! Staying Focused on User Value from Delightment to Resolving Pain. tpgblog DoT com ). Learn more @ [link].

Events 239

Events Product Strategy Strategy Product Management 239

Product Management University

JUNE 26, 2017

The B2B Product Manager Magazine June 2017 is now available. This month we look at the customer value chain from start to finish using the relay race analogy and how your organization can consistently win that race and dominate the market. View the June/July 2017 Issue. In This Issue: Blog: High-Octane Product Management.

Agile 113

Agile Magazine Marketing B2B 113

The Product Guy

AUGUST 7, 2017

The Product Group meet-ups are an opportunity for Product People (managers, strategists, marketers, etc.) Please submit your nominations for 2017’s great product management candidates @ [link] ! Great Product Management Advice from “don’t be horrible” to eliminating bias. tpgblog DoT com ). Learn more @ [link].

Events 231

Events Product Management Product Manager Strategy 231

The Product Guy

APRIL 9, 2017

The Product Group meet-ups are an opportunity for Product People (managers, strategists, marketers, etc.) Please submit your nominations for 2017’s great product management candidates @ [link] ! The Failure of Tools from KISS Metrics to Recording Devices. to come together to meet, interact, and network in a roundtable setting.

Events 231

Events Product Strategy Strategy Product Management 231

The Product Guy

NOVEMBER 6, 2017

The Product Group meet-ups are an opportunity for Product People (managers, strategists, marketers, etc.) Please submit your nominations for 2017’s great product management candidates @ [link] ! Avoiding Feature Creep from managing expectations to elevating voices … and much more. tpgblog DoT com ). Learn more @ [link].

Product Management 225

Product Management Product Manager Management Management 225

The Product Guy

OCTOBER 11, 2017

The Product Group meet-ups are an opportunity for Product People (managers, strategists, marketers, etc.) Please submit your nominations for 2017’s great product management candidates @ [link] ! Avoiding Feature Creep from “positive” creep to strengthening process … and much more. tpgblog DoT com ). Learn more @ [link].

Branding 225

Branding Events Positioning Product Management 225

The Product Guy

SEPTEMBER 11, 2017

The Product Group meet-ups are an opportunity for Product People (managers, strategists, marketers, etc.) Please submit your nominations for 2017’s great product management candidates @ [link] ! Being a Happy Product Manager from arguments to solving problems. tpgblog DoT com ). Learn more @ [link].

Product Management 225

Product Management Product Manager Management Management 225

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Alchemer Mobile

APRIL 9, 2020

The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market. Data from our 2016 , 2017 , 2018 , and 2019 reports is included to show shifts in brand focus and engagement over time. Here are some of those key benchmarks.

Research Software 246

Research Software Feedback Software Data Visualization User Testing 246

Alchemer Mobile

MAY 14, 2020

The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market. Data from our 2016 , 2017 , 2018 , and 2019 reports is included to show shifts in brand focus and engagement over time. Typical app interaction and response rates.

Research Software 208

Research Software Feedback Software User Testing Customer Feedback 208

Mind the Product

MAY 5, 2017

— Tim Schurig (@schurock) April 28, 2017. — Eva Nesbach (@EvaNesbach) April 28, 2017. — Stefan Pollklas (@SPollklas) April 27, 2017. — Stefan Pollklas (@SPollklas) April 27, 2017. — Kai Gottschalk (@bruce_twillice) May 1, 2017. — Thomas Piribauer (@tpiribauer) April 29, 2017.

Product Research 156

Product Research Workshop Events Customer Experience 156

Intercom, Inc.

AUGUST 25, 2021

In 2016 and 2017, we took these talks on the road with the incredibly ambitious Inside Intercom World Tours , filling venues in more than a dozen cities with a stunning audiovisual experience. The 2017 tour ran for six months, visited 10 cities with 12 speakers, and had around 6,000 attendees in total.

Customer Experience 220

Customer Experience Data Visualization Onboarding KPIs User Friction 220

Melissa Perri

JUNE 29, 2017

In fact, the 2017 learning objectives for their Certified Scrum Product Owner Certification by Scrum Alliance states, "Teach that the role of the Product Owner is typically played by the customer, or customer representative, such as a product manager." You should never be doing all this work at once.

Product Management 325

Product Management Product Manager Product Research Customer Experience 325

Mind the Product

DECEMBER 13, 2018

Headquartered in Kuala Lumpur, Malaysia, the company operates the JobStreet and JobsDB brands helping hundreds of millions of job seekers in seven markets across Asia to find employment and pursue their passion. He is a published O’Reilly Media author with two titles: Design Sprint (2015) and Product Roadmaps Relaunched (2017).

Analytic Tools 190

Analytic Tools Workshop Data Visualization Government 190

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

Product Innovation Educators

DECEMBER 1, 2017

Increasingly product managers need to know about content marketing as it can be used to promote a product and also learn what customers want and expect in a product. Part of this involves knowledge of SEO and you shouldn’t leave it to your marketing person. Everything product managers need to know about SEO.

Agile 136

Agile Data Visualization Customer Feedback Product Management 136

Product Innovation Educators

SEPTEMBER 4, 2017

How Product Managers and Innovators Can Validate a Product Concept for a Target Market. One form of this is market validation — understanding what a market segment values in the form of a product that solves a meaningful problem. 2:30] What is market validation? 19:53] How can market validation be conducted?

User Friction 120

User Friction Marketing Feedback Software User Testing 120

The Product Guy

FEBRUARY 4, 2017

Join me in congratulating him ( tweet ) and nominate your pick for 2017 at [link] today. The Product Group meet-ups are an opportunity for Product People (managers, strategists, marketers, etc.) Please submit your nominations for 2017’s great product management candidates @ [link] ! tpgblog DoT com ). Learn more @ [link].

Events 150

Events Product Strategy Strategy Product Management 150

Product Innovation Educators

SEPTEMBER 1, 2017

A colleague recently told me about the overt biases of a market researcher he worked with. 5 actions that make product marketers successful. Traditionally, product marketers focus on existing products that are already in the market. It’s a critical perspective and one successful product managers and business have… [link].

Data Visualization 121

Data Visualization Customer Feedback Product Management Product Manager 121

Product Innovation Educators

DECEMBER 8, 2017

6 product marketing & management mistakes that companies can avoid. (1) 6 product marketing & management mistakes that companies can avoid. (1) 5 quick tips to spark innovation on your marketing team. (1) This is the realm of innovation, which requires learning. Failing and learning go together. This will help… [link].

Data Visualization 120

Data Visualization Product Management Product Manager Management 120

Product Innovation Educators

OCTOBER 13, 2017

The article is written from the perspective of improving email marketing, but they are really about understanding customers and providing them value. Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Check it out at [link].

Customer Feedback 120

Customer Feedback Customer Experience Product Management Product Manager 120

The Product Coalition

AUGUST 30, 2021

Ever-changing guest interests lead to demands for the flavor market. Flavor industry: Market overview The global flavor market has experienced dramatic growth in the food & beverage sector in the past few years. Thus, this aids the development of the food flavor market.

Reporting Tools 158

Reporting Tools Software Review Systems Review Technical Review 158

Melissa Perri

JULY 14, 2016

To create a front of the funnel website that markets to our target users and converts them.” Our goal for our team should be measurable and achievable, something like: We want to onboard at least one driver for every 50 people in each city by January 30, 2017. This isn’t a strategy, this is a plan.

Product Strategy 306

Product Strategy Onboarding KPIs Strategy Transportation 306

Intercom, Inc.

APRIL 12, 2018

Most notably he led growth strategy at Creative Market (a global marketplace for design content that was acquired by Autodesk) and Hired.com. Dribbble was bootstrapped for nearly a decade before being acquired in early 2017, when Zack joined, and it was already profitable too. There’s never been a focus on marketing or growth.

Feedback Software 215

Feedback Software Analytic Tools Research Software Reporting Tools 215

Product Innovation Educators

SEPTEMBER 29, 2017

A brief view of product management vs product marketing. Many medium to large organizations have product marketers and product managers. See summaries of tools for collaboration, product roadmaps, task management, user feedback, and more at [link].

Customer Feedback 120

Customer Feedback Product Management Product Manager Feedback Software 120

Product Management Unpacked

MARCH 12, 2019

The 2017 Pragmatic Marketing industry survey reports that 61 percent of product managers are male, and male professionals make an average of $11,000 more than females in the field. The API, built by 20-30-year-old men, had difficulty registering female voices. However, female product leaders are trying to solve this problem.

Reporting Tools 214

Reporting Tools Research Software Data Visualization Product Management 214

Mind the Product

MARCH 5, 2020

Nearly all brands that opt for an app-based approach build a website, if only to market their app. You can spend your marketing budget to drive app downloads. in 2017 to 7.8% Comscore also reports that the top 500 (mobile) web sites have twice the visitors of the top 500 apps ( ComScore, 2017 ).

Research Software 177

Research Software Reporting Tools Development Data Visualization 177

Intercom, Inc.

OCTOBER 29, 2019

As Intercom’s business grew rapidly in 2017, we found ourselves at this exact crossroads. For a growing business, segmentation is necessary to know your customers and your market, and share this understanding across teams. Informing our approach to the market. Beyond a certain size, it’s impossible to do without.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184