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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Mobile Customer Response Rates Grew by 20% Last Year: New Data from our 2018 Benchmark Report

Alchemer Mobile

They need to be able to understand the analytics behind customer interaction and response rates so they can make data-driven decisions. In 2018, companies reached out to 25% of their customer base ; on Android, the rate was 21% while on iOS, it was 28%. Looking at individual systems, the response rate is 94% on iOS and 88% on Android.

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Outsourced Software Product Development: A Comprehensive Guide

Arkenea

In a fastmoving digital economy, many organizations leverage outsourced software product development to accelerate innovation, control costs, and tap into global expertise. Table of Contents What Is Outsourced Software Product Development? What Is Outsourced Software Product Development?

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Tools to Collect More Mobile Customer Feedback

Alchemer Mobile

Picture this: Your customer is about to hit “checkout” when the whole app crashes. Annoyed, they close the app and don’t touch it again for a while or maybe even uninstall it entirely. This is where in-app mobile customer feedback comes in handy. Here are some key ways to collect more mobile customer feedback within your app.

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Products for Product People: Best Practices in Analytics

Speaker: Andrew Wynn, Senior Product Manager, Looker

As a product manager, you know how helpful custom tailored data solutions can be to doing your job well. But proper data analytics solutions take work to deliver - it's not as simple as just building a dashboard. Learn product analytics best practices from Andrew Wynn, Product Manager at Looker.

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What we shipped: 2018 year in review

Intercom, Inc.

In 2018, we doubled the size of our R&D teams to continue building best in class products with non-stop innovation. In 2018, we set out on our own path to make our mark where we felt others had fallen short. Read on to hear more about what we shipped in 2018: . We strive to let our product do the talking.

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Design Trends – 2018 Will be the Year of the Human

Mind the Product

Accessibility has long been a consideration for our industry, but 2018 will see a new wave of users who demand truly inclusive and ethical services. In 2018, we see new digital “materials” emerge, such as artificial intelligence and voice-activated systems. Inclusive and Ethical Design Goes Mainstream.

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Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Tune in to this webinar to hear how Mark43 Product Manager Richard Cheng went about researching, prototyping, and iterating to deliver analytics and business intelligence tools to police departments, emergency call centers, and other public safety agencies, bringing Mark43 users a positive and effective product experience.

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5 Key Considerations for Top-Notch Product Dashboards

Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker

So you want to set your product apart with the latest analytics, but you’re not sure where to start. Join Miles Robinson, Agile and Management Consultant, as he covers five key considerations for you to keep in mind when you’re updating your software or app to offer the latest in embedded dashboards.

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How King Crushes New Product Development using Data-Driven Insights

Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker

King’s product managers rely heavily on analyzing product features using analytics data and visualization to improve outcomes. The key is the strategy and tools for accessing product data at the level that you'd like. Come learn to crush analytics with King. September 11, 2018 11:00 AM PDT, 2:00 PM EST, 6:00 PM GMT

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UX and Design Tips for Better Dashboards: Product Manager Laura Klein Explains How to Improve Your Analytics

Speaker: Laura Klein, Principal at Users Know and Author of UX for Lean Startups

October 25, 2018 12:30 PM PST, 3:30 PM EST, 8:30 PM GMT You'll learn: How to develop products that boost your business's bottom line while dramatically improving customer experience. Ways to craft the experience that users will have with your application. How to avoid common mistakes people make when presenting data.

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How To Build Data-Informed Products

Speaker: Tim Herbig, Director, iridion

Tim Herbig will share his hands-on approach to working with analytics in agile product management. The audience will leave with an analysis toolkit filled with the right data tools for every scenario. In this webinar, you will learn: Which role analytics should play in your overall toolset of being a (maturing) Product Manager.

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Using Data and Messaging to Drive Product Activation

Speaker: Ruben Ugarte, Founder, Practico Analytics

Ruben Ugarte will be focusing on how to improve all aspects of onboarding experiences by understanding how your current onboarding process is stacking up, and giving you the tools to prioritize what to try changing. October 18, 2018 11:00 AM PST, 2:00 PM EST, 6:00 PM GMT How to track the impact of your messaging efforts.

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How and Why: Embedded Analytics Interfaces For Your SaaS Product

Speaker: Sam Owens, Product Management Lead, Namely Platform

Sam and Jessica faced a problem that many product managers face: their customers wanted better analytics and reporting, but analytics wasn’t the core function of the SaaS product Sam and Jessica manage. Evaluated their options for building a solution themselves or buying something.

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Embedded Analytics, Everywhere

Speaker: Dean Yao, Director of Marketing at Jinfonet

What's the next big trend in analytics software and applications? You've probably used it without even knowing: embedded reporting and analytics. Software development teams more often now are embedding 3rd party analytics solutions into their products and applications to let them focus on other core areas of their software.