Remove 2018 Remove Product Research Remove Testing
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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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Why is it so Hard to Lean Test?

Mind the Product

The Mind the Product training curriculum is written in collaboration with dozens of expert product managers from countries and companies around the world. One the most consistent and frequent lessons that we teach in different workshops is “test early, test often”, also known as lean methodologies. I didn’t have to.

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Ship outcomes, not just features, with the Product Impact Framework

Intercom, Inc.

Our industry is in the midst of a big philosophical debate about the fundamental way of thinking about how we build our products, with the focus shifting from the outputs of what we build to the business outcomes generated by those outputs. The Product Impact Framework felt like a natural progression from features to outcome.

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The Top 5 Most Common Rapid Prototyping Mistakes

Speaker: Teresa Torres, Product Discovery Coach, Product Talk

If you work in digital products, you might think wireframes and mockups as a quick way to get user feedback on our designs. It is a powerful tool for thinking through different aspects of your product and answering questions to all sorts of design questions. The 5 most common mistakes, product teams make when rapid prototyping.

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What we Learned at #mtpcon London 2018

Mind the Product

Following a day of focused workshops and leadership discussions, we came together at London’s Barbican Centre to talk product. Here’s what we heard: Martin Eriksson at #mtpcon London 2018. Martin argued that we product people suffer from this more than most as we’re generalists in a world of specialists. Be awkward.

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Global Product Management Survey: See How You Compare to PMs Worldwide

Alchemer Mobile

Are you ready to invest in your future and help the global community of product managers? Because so many Apptentive community members are in product management, we’re combining forces to drive more responses to the survey, which will yield better learnings for us all. The survey only takes 15 minutes to complete.

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How To Build Data-Informed Products

Speaker: Tim Herbig, Director, iridion

As a product manager, you probably know specific ways to gather data to inform your product decisions, like the ever-popular A/B test. What about the times when it doesn't make sense to A/B test, because you have too small a sample size? How to create a product culture which is data-informed , not data-driven.