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What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. This isn’t a strategy, this is a plan.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

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What we Learned at #mtpcon London 2018

Mind the Product

Following a day of focused workshops and leadership discussions, we came together at London’s Barbican Centre to talk product. Here’s what we heard: Martin Eriksson at #mtpcon London 2018. Build products people love. Kim Goodwin at #mtpcon London 2018. Put Humanity Back Into our Products. Be awkward.

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5 Factors to Consider When Building Your Product Strategy

Amplitude

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

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Understanding Users at Scale with Product Analytics

Speaker: Sandhya Hegde, Director of Product, Amplitude

Whether you are building new features, trying to improve customer experience or battling poor retention - user behavior forms the foundation of your product strategy. Present and drive product strategy based on evidence. March 20 2018, 11 AM PST, 2 PM EST, 7 PM GMT Create frameworks to analyze user behavior.

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2018 on Inside Intercom

Intercom, Inc.

Here is our collection of the Inside Intercom highlights from 2018. Eoghan McCabe, CEO , and Matt Hodges, VP of Commercial Product Strategy. Des Traynor, Co-founder and Chief Strategy Officer. ” Strategy over speed: How video games prepared me for life as a product manager. The best of the blog.

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The Incredible Speakers for #mtpcon London 2018

Mind the Product

Mind the Product London 2018 on October 18-19 will be better than ever, with more workshops, more networking, and more fun than ever. But most importantly #mtpcon will, as usual, bring you the best minds in product from around the world for a day full of thought-provoking insight, inspiration, and learning.

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Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Rather than departmental issues, these are product strategy issues. Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Is product management primarily supporting the tactics of other departments?