2019 Naming User Testing 
Intercom, Inc.
DECEMBER 12, 2018
Marketing technology – or MarTech – stacks are the groups of technologies that marketers use to execute, analyze and improve their marketing across the customer lifecycle. To summarize: Martech isn’t about making your strategy fit to the technology you want to use. Here’s a tried and tested formula: Pick a topic/keyword.
Product Innovation Educators
MARCH 4, 2024
” After over 233 years of brewing beer, Molson Coors announced its name change to Molson Coors Beverage Company to reflect its growing focus on beverages outside the traditional beer offers. Right now, consumers are changing their behavior. At Molson Coors, we’re a consumer-centric organization.
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Usersnap
APRIL 12, 2019
Google’s tech alone didn’t build them into a top company, User Research matters too! Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result. Keep reading for info on Google’s current user research.
Alchemer Mobile
JUNE 9, 2020
Coronavirus didn’t break your mobile feedback funnel; it revealed it was broken all along. In this presentation originally delivered at Mobile Growth Summit, Apptentive’s CEO and Co-founder, Robi Ganguly, dives into exactly how companies can use feedback to predict churn and extend customer lifetime value.
Alchemer Mobile
MARCH 18, 2021
The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market, and includes mobile benchmarks across 10 main categories and 20 subcategories. 63% of consumers who were proactively engaged in Q1 were still seen later in the year (Q3-Q4).
Intercom, Inc.
JANUARY 21, 2020
People downloaded a record 204 billion of them from the Google and Apple app stores in 2019. Lots of social stuff, banking, travel, local services, fitness, cooking, more than a few games, even apps made by governments. Fitness: (Fitbit, Strava) 35.3%. Mobile apps dominate our digital experiences.
Product Innovation Educators
AUGUST 5, 2019
The right way to interview customers. During the month of July, 2019, I have been sharing some of the most favorite and valuable discussions from the first 100 interviews. This discussion is about Voice of the Customer (VOC). His name is Gerry Katz. To start with, it’s not asking what customers want.
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