The Product Coalition

MARCH 29, 2022

You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. billion, according to a 2020 report. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions.

Branding 158

Branding Reporting Tools User Testing Research Software 158

Alchemer Mobile

MAY 27, 2020

So, what are retail brands to do? Knowing where apps like yours stood last year in terms of customer engagement, surveys, in-app feedback, ratings and reviews, and other mobile KPIs can help you gain context to better understand where your brand stands today. ?Download Average inbound and outbound message volume.

Feedback Software 147

Feedback Software User Testing Customer Feedback Customer Experience 147

Alchemer Mobile

APRIL 13, 2021

Digital shopping exploded in 2020, with an increase in both consumers and usage. Similarly to previous years, iOS apps again enjoyed a higher overall rating; however, Android narrowed the gap between two in 2020, likely due to the new weighting system that Google employed in late 2019. Surveys and Messages. Popular Phrases.

Feedback Software 232

Feedback Software Research Software User Testing Systems Review 232

Alchemer Mobile

MARCH 26, 2021

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. So, we won’t waste your time. Sound good?

User Testing 257

User Testing Customer Experience Feedback Software Customer Feedback 257

UX Planet

MAY 27, 2025

For decades, banks competed through branch locations, branding and fee structures. billion in 2020. Dont Just DigitizeRevolutionize EPAM research (2020) shows 63% of people choose their primary bank based on trust. Brand Authenticity Wins People can spot inauthenticity online from miles away.

Finance 98

Finance Research Software Feedback Software Analytic Tools 98

Alchemer Mobile

APRIL 6, 2021

The food and drink industry was heavily impacted by restrictions on dining, shopping, and delivery in 2020. Similarly to previous years, iOS apps again enjoyed a higher overall rating; however, Android narrowed the gap between two in 2020, likely due to the new weighting system that Google employed in late 2019. Surveys and Messages.

Feedback Software 243

Feedback Software Research Software User Testing Systems Review 243

Alchemer Mobile

APRIL 21, 2021

Education was one of the hardest hit industries in 2020. Education apps saw some of the worst retention rates in 2020, especially in annual retention (4% compared to the macro average of 35%). Surveys and Messages. 2021 Engagement Benchmarks for Education Apps. Let’s start with the bad. Popular Phrases.

Feedback Software 246

Feedback Software Research Software Education Technical Review 246

Alchemer Mobile

MAY 21, 2020

2020 has been volatile for Finance apps. Apptentive published our 2020 Mobile App Engagement Benchmark Report for Finance apps in early March, right as COVID-19 hit North America hard. Below are key metrics apps in the Finance category should aim for in 2020. This is our fifth consecutive year conducting this research.

Finance 147

Finance User Testing Feedback Software Research Software 147

Alchemer Mobile

APRIL 28, 2021

One size did not fit all for Utilities apps in 2020. issues with supply chains, global price drops, and budget constraints impacted each brand differently. Surveys and Messages. Utilities mobile teams also increased the percentage of people they prompted for feedback in 2020 to 31%, which is higher than the macro average of 25%.

Feedback Software 234

Feedback Software Systems Review User Testing Travel 234

Alchemer Mobile

MAY 7, 2020

Apptimize, An Airship Company, helps brands rapidly iterate to make amazing user experiences across all their digital channels through A/B Testing and Feature Release Management with a mobile-first lens. mParticle is the customer data platform for brands leading the CX revolution. Core mobile in-app feedback tools & solutions.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Alchemer Mobile

APRIL 9, 2020

So, what can these brands do to capture, analyze, and act on these changing customer behaviors? Download the 2020 Mobile App Engagement Benchmark Report. Data from our 2016 , 2017 , 2018 , and 2019 reports is included to show shifts in brand focus and engagement over time. Why are more people leaving reviews?

Research Software 246

Research Software Feedback Software Data Visualization User Testing 246

Alchemer Mobile

MAY 19, 2021

mParticle is the customer data platform for brands leading the CX revolution. We think we’re pretty great – and so do many leading enterprise brands such as eBay, CNN, Viacom, Capital One, JetBlue, Arby’s Postmates, Zillow, Norwegian Cruise Lines, Safeway, Sonic, and more. Mobile in-app feedback tools & solutions. Apptentive.

Feedback Software 236

Feedback Software User Testing Data Visualization Customer Feedback 236

Alchemer Mobile

FEBRUARY 18, 2021

While travel looks like it will remain relatively unpopular in the first half of 2021 due to COVID concerns, travel brands are gearing up for a surge of travelers in the second half of the year. The way consumers interact with brands through their mobile devices has fundamentally changed – forever. Personalization. Helpfulness.

Travel 230

Travel Feedback Software User Testing Strategy 230

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Communicating with both through the same message does neither group any good.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Alchemer Mobile

JUNE 24, 2020

As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. To help you formulate your strategy, here are five ways product managers can re-focus on their mobile customers , backed by data from our 2020 Mobile Engagement Benchmark Report.

User Testing 227

User Testing Customer Experience Customer Feedback Feedback Software 227

Alchemer Mobile

APRIL 14, 2021

Media and Entertainment apps played a critical role in helping us get through 2020. News apps did, however, respond to many fewer inbound messages than other apps (17% vs macro average of 72%) mostly due to how much trolling they receive about the news itself rather than their product; those messages are not typically responded to.

Feedback Software 246

Feedback Software Research Software Technical Review User Testing 246

Alchemer Mobile

JULY 29, 2021

This feedback can be left on message boards, on social media, in app store reviews, through online surveys, and more. When brands proactively solicit feedback from customers, they’re able to better identify pain points and eliminate friction faster. Product feedback helps brands: Better understand the customer journey.

Feedback Software 246

Feedback Software User Testing Customer Feedback Research Software 246

Userpilot

DECEMBER 23, 2020

Which product trends emerged in 2020 and are here to stay? We’ll also give you some quick tips on how you can implement the sexiest product trends of 2020 into your product growth strategy, as well as what new roles and terms shook up the industry this year. What Was New in Userpilot in 2020. Who’s who in Product these days?

Analytic Tools 122

Analytic Tools Onboarding KPIs Data Visualization Product Research 122

Alchemer Mobile

AUGUST 26, 2021

It allows you to have insight into the overall customer experience and larger brand perception. This survey revealed differences in customer sentiment depending on app/brand and insight into purchaser behavior. According to our latest Benchmark Report , there was a 50% increase in the number of surveys sent in 2020 from 2019.

Feedback Software 246

Feedback Software User Testing Customer Feedback Product Research 246

Alchemer Mobile

DECEMBER 16, 2020

COVID-19 hit finance apps with a one-two punch, and many brands are still adjusting to find their new normal. Between heavy increases in usage as well as staggering drops in economic activity, 2020 was a roller coaster for banks, insurance companies, budgeting apps, and everything in between.

Finance 243

Finance Feedback Software User Testing Data Visualization 243

Alchemer Mobile

MARCH 18, 2021

Brands shifted focus to improving long-term retention. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach. You can reach us here or message us on social media @Apptentive. So at a really high level, people turned en masse to mobile apps in 2020.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Intercom, Inc.

MAY 25, 2021

Messaging is rapidly becoming a key channel for customer support. According to Forrester’s research, prior to the pandemic, messaging was ranked fifth overall in terms of channel usage. Here’s why customers and support teams have turned to messaging as their channel of choice over the last year. Now, it’s second.

User Testing 260

User Testing Customer Experience Customer Feedback Product Research 260

Intercom, Inc.

AUGUST 25, 2021

In 2016, we released a new version which featured deep customization, cross-platform compatibility, new message formats, and playful emoji support. Paul Adams , SVP of Product, summarizes the power of messaging. Right message, right time, right place. Bringing our brand on the road. Writing our story.

Customer Experience 221

Customer Experience Data Visualization Onboarding KPIs User Friction 221

Intercom, Inc.

MARCH 10, 2022

The e-commerce landscape has grown exponentially since 2020, with experts predicting that the pandemic accelerated transformation of the digital space by up to five years. With lockdowns preventing in-store experiences, shoppers have gravitated towards brands that can provide the best online experience possible. Proactive engagement.

Customer Experience 209

Customer Experience Technical Review User Friction Data Visualization 209

Alchemer Mobile

MAY 19, 2020

Many brands today may think they build customer-centric products based on feedback from a majority, but they couldn’t be further from the truth. In reality, our data shows that brands only hear from less than one percent of their customer base , which we call the “vocal minority.”.

Feedback Software 147

Feedback Software Product Research User Testing Feedback Loop 147

Alchemer Mobile

AUGUST 6, 2020

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. In reality, our data shows that brands only hear from less than 1% of their customer base, which we call the “vocal minority.”.

Feedback Software 179

Feedback Software User Testing Data Visualization Product Manager 179

Alchemer Mobile

APRIL 2, 2021

Similarly to previous years, iOS apps again enjoyed a higher overall rating; however, Android narrowed the gap between two in 2020, likely due to the new weighting system that Google employed in late 2019. Unfortunately, Healthcare apps had low retention rates in 2020. Surveys and Messages.

Healthcare 147

Healthcare Feedback Software Research Software User Testing 147

Alchemer Mobile

APRIL 7, 2021

Finance brands were generally spared by the marketplace shakeup of 2020. In 2020, the results were no different. Similarly to previous years, iOS apps again enjoyed a higher overall rating; however, Android narrowed the gap between two in 2020, likely due to the new weighting system that Google employed in late 2019.

Finance 147

Finance Feedback Software Research Software Systems Review 147

Mind the Product

SEPTEMBER 1, 2020

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her.

Positioning 165

Positioning Product Research Customer Experience Feedback Software 165

Alchemer Mobile

MAY 6, 2021

One size did not fit all for Personal Services apps in 2020. Depending on industry, issues with supply chains, global price drops, and budget constraints impacted each brand differently. Surveys and Messages. Basing product decisions on less than 1% of your brand’s consumer base is a flawed and dangerous strategy.

Data Visualization 147

Data Visualization Reporting Tools Feedback Software User Testing 147

The Product Coalition

MAY 29, 2020

They need to feel a connection with a brand at a more personal level. Storytelling is a perfect tool to add more empathy into your brand marketing and get more loyalty from a target audience. Try to make your brand the best answer to customer needs. However, interactive content means a lot for B2B marketing success in 2020.

B2B 84

B2B Marketing Data Visualization User Testing 84

Alchemer Mobile

APRIL 21, 2020

Response and interaction rates – specifically regarding mobile surveys and messages. If you’re interested in diving into our larger full-length 2020 report , you can see benchmarks across categories compared as well as cumulative data. The top ten popular phrases with sentiment distribution. Average app review volume.

Travel 147

Travel Finance Research Software User Testing 147

Product Innovation Educators

NOVEMBER 23, 2020

Much has changed in 2020. In the beginning of 2020, I was scheduled to write a book about the success of the chocolate company Godiva, but COVID put that project on pause. They were agile beyond agile, and for a lot of brands that’s just not part of their DNA. Much has changed in 2020.

Product Manager 181

Product Manager Product Management Airlines Data Visualization 181

Alchemer Mobile

APRIL 28, 2020

The messages have started blurring together. The key piece many major brands are missing right now: Listening. Brands need to give customers the opportunity to express these needs and then actually make changes based on that feedback. Alexandru Voica (@alexvoica) April 17, 2020. Customers are so tired of being talked at.

Customer Communications 147

Customer Communications User Testing Customer Feedback Customer Experience 147

The Product Coalition

JANUARY 20, 2020

Today, an animated explainer video has become one of the most creative ways to establish warmer relationships between customers and their beloved brands. Startups and big businesses all over the globe use explainer videos to introduce their products, services, or tell about their brands creatively. There’s no need to be?—?we

Research Software 84

Research Software Feedback Software User Testing Product Research 84

Alchemer Mobile

FEBRUARY 2, 2021

For a consistent brand image, all of your marketing activities should communicate and reinforce this one statement. Once your landing page is live, you can start collecting leads, offer a preview of your app press and early adopters, and integrate with an analytics or A/B testing tool to test variations of your messaging strategy.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Alchemer Mobile

MARCH 11, 2021

Message centers. Fun fact: The number of surveys sent in 2020 increased by 50% year-over-year (for more mobile engagement benchmarks like this, register for our upcoming webinar ). In fact, most brands only hear feedback from about one percent of their customers. Message center. Love Dialog. Rating prompts.

Feedback Software 173

Feedback Software User Testing Customer Feedback Customer Experience 173