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The Two Most Impactful 2020 Product Management Trends

Alchemer Mobile

With digital transformation and customer experience at the forefront of most enterprise brand strategies in 2020 , product-focused roles are changing drastically. While we could chat top product management tools and technologies all day, we believe organizational changes will have the largest impact on this industry in 2020.

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Key Mobile Strategies for Travel Apps During the Reopening Process

Alchemer Mobile

While travel looks like it will remain relatively unpopular in the first half of 2021 due to COVID concerns, travel brands are gearing up for a surge of travelers in the second half of the year. The way consumers interact with brands through their mobile devices has fundamentally changed – forever. Personalization.

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Building your Brand Through Social Media

The Product Coalition

You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. billion, according to a 2020 report. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions.

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Travel Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

The mobile investments teams made to Travel apps in 2020 paid off in 2021, fast-tracking the comeback Travel brands desperately needed after a year of uncertainty and low engagement, particularly in Transportation and Hospitality and Tourism. In 2021, brands were able to have more free conversations with their consumers.

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Key Advice and Strategies for Mobile Product Managers

Alchemer Mobile

If we’ve learned anything in 2020, it’s that flexibility is key to being a strong product manager – especially when it comes to the mobile experience. Today’s consumers have a desire to provide helpful insight for the brands they interact with, especially through mobile channels. READ: 12 Product Management Myths.

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Retail Apps: 2020 Mobile Customer Engagement Benchmarks

Alchemer Mobile

We’re also adopting new shopping strategies such as using delivery services and curbside pickup. So, what are retail brands to do? Download the 2020 Mobile Customer Engagement Benchmark Report for Retail Apps. The post Retail Apps: 2020 Mobile Customer Engagement Benchmarks appeared first on Apptentive.

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QSRs, Food Services, and Restaurants: Mobile Customer Engagement Benchmarks

Alchemer Mobile

The Food and Drink industry embraced the transition to mobile in 2020, and the investments paid off in 2021. Food and Drink brands who looked at retention through Fans and Risks segments made exceptional strides, particularly in long-term retention. QSR Mobile App Marketing Strategies. Interaction and response rates.