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Book Birthday: Successful Independent Consulting: Focus on Relationships That Matter

Johanna Rothman

I am thrilled to announce a book birthday: Successful Independent Consulting: Focus on Relationships That Matter. People often ask me how long it takes me to write a book. Here's the story of the consulting book. In the mid-2000s… I started my consulting business back in 1994. How was I successful when he was not?

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Book Birthday: Successful Independent Consulting: Relationships That Focus on Mutual Benefit

Johanna Rothman

I am thrilled to announce a book birthday: Successful Independent Consulting: Relationships That Focus on Mutual Benefit. People often ask me how long it takes me to write a book. Here's the story of the consulting book. In the mid-2000s… I started my consulting business back in 1994. See Manage It! I was wrong!)

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Testing Product Names for SaaS: How to Choose Names for New Features

Usersnap

Having a great SaaS name places you in a great location on this map, closer to your target customers and farther away from your competitors, which is exactly what your unique brand needs. Basically, the best SaaS name understands and speaks the customer’s language, and if you’re not sure how to do that, then keep reading!

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Positioning Jujitsu | April Dunford | BoS Conf Online Europe 2020

Business of Software Conference

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. take on a large competitor by literally naming them and then positioning them into a corner – using their own positioning against them.

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The Secret to Design? Think Like a Salesperson

The Product Coalition

Furthermore, some 84% of business customers are more likely to buy from companies that understand their needs, according to a 2020 Salesforce report. particularly the differences between transactional and consultative sales. The real promise for enterprise design lies in consultative sales. This is consultative selling.

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Top 5 Startup App Development Companies in 2021

The Product Coalition

From day one, most startups are concerned with the question “How to find the best technology partner.” Besides app development, the company offers strategy, consulting, design, and product development services. Entrepreneur Magazine named Sidebench one of the Most Entrepreneurial Companies in America (3x-time).

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The 5 Areas Of Customer Growth You Need To Budget For In 2020

Gainsight

Customer growth is the goal of every business, but budgeting for a growth-driven strategy in 2020 is as difficult as ever. How to budget for customer success. How to budget for customer experience. Utilize your CX platform to gain insight into how your customers are faring with your product.