BrainMates

SEPTEMBER 9, 2020

Nobody factored 6 months (and counting) of restricted movements and global disruption into their 2020 planning. Then we layer on a market analysis to understand how our Product will solve that issue better than anyone else can or will, on one or more dimensions – price, quality, speed, availability, etc. An opportunity?

Product Strategy 83

Product Strategy Strategy Product Research User Testing 83

Business of Software Conference

FEBRUARY 9, 2021

If you don’t have a Head of Product you may suffer from: narrow focus on engineer/development productivity; underpowered product management teams; customer benefits misaligned with actual features; and lack of a realistic product strategy. But it’s hard to hire a Head of Product.

Fractional CTO 64

Fractional CTO CTO Leadership Customer Experience 64

Revulytics

DECEMBER 16, 2019

As product management becomes such an in-demand, lucrative career option, companies are carving out markets with offerings that enhance a product manager’s job to build and optimize customer-centric products. Industry, The Product Conference, Cleveland, OH. Mind the Product. Date: July 13-14, 2020.

Analytic Tools 76

Analytic Tools CTO Coach Research Software Technical Review 76

UX Studio: Product Management

SEPTEMBER 29, 2023

Your product strategy is already bulletproof — just make sure you’re not making any of these mistakes. Learn 5 examples from my career where strategy went haywire and my tips on how to avoid these situations. I’m Sándor, a product lead and former product designer with 5 years under my belt.

Product Research 56

Product Research Research Software User Testing Analytic Tools 56

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 139

Education Marketing Weak Development Team Advertising 139

Gainsight

OCTOBER 16, 2020

At our first-ever Pulse for Product event, we got inspired by this idea of video games, the nostalgia of 8-bit classics, the 90s (or really any year excluding 2020 – the bar is low), and leveling up (which ultimately became our theme for the event). If 2020 has taught us anything, it’s that products must be human-first.

Product Strategy 59

Product Strategy Strategy Customer Experience User Testing 59

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Analytic Tools Product Strategy 83

Alchemer Mobile

DECEMBER 21, 2022

If you work in mobile marketing or advertising , demographic information is critically important. The more you know about a customer’s current emotional state, the more you can tailor your marketing campaigns to provide an engaging, helpful experience and adjust your product roadmap to meet customer needs faster.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Roman Pichler

FEBRUARY 14, 2023

This includes interviewing and observing users, using key performance indicators (KPIs) to track the value of the current product version, keeping an eye on the competition, and monitoring market trends. [2] I find that the framework is best suited for products that are affected by a significant amount of uncertainty and change.

Product Research 342

Product Research Feedback Software Research Software User Testing 342

BrainMates

SEPTEMBER 9, 2020

Nobody factored 6 months (and counting) of restricted movements and global disruption into their 2020 planning. Then we layer on a market analysis to understand how our Product will solve that issue better than anyone else can or will, on one or more dimensions – price, quality, speed, availability, etc. An opportunity?

Product Strategy 52

Product Strategy Strategy Product Research User Testing 52

DISQO

FEBRUARY 24, 2020

Today, we published the findings from our 2020 Product Management Insights Report , which highlights the growing impact that product management has on organizational growth. The survey of more than 550 product leaders and managers from startups and large organizations in the U.S.

Data Visualization 52

Data Visualization Reporting Tools Product Research Customer Feedback 52

DISQO

FEBRUARY 24, 2020

Today, we published the findings from our 2020 Product Management Insights Report , which highlights the growing impact that product management has on organizational growth. The survey of more than 550 product leaders and managers from startups and large organizations in the U.S.

Data Visualization 52

Data Visualization Reporting Tools Product Research Customer Feedback 52

Product Management University

APRIL 14, 2021

Whatever happens in product management is usually reflected somewhere in the sales process! Blog: High-Octane Product Management. If Your Product Strategy Doesn’t P**s Somebody Off, It’s Probably Not Very Good! Product Management Playbook. VP of Product Management: Your 7-Point Plan for the First 100 Days.

B2B 130

B2B Product Management Product Manager Magazine 130

ProductPlan

MARCH 23, 2020

Since releasing both a webinar and book on the impact of feature-less roadmaps on your product strategy recently, we’ve gotten a lot of questions about why we’re so hostile to including features on product roadmaps. Features have long been the basic unit of measurement that product development teams track. Of course not.

Roadmap 64

Roadmap Product Strategy Strategy Reporting Tools 64

The Product Coalition

OCTOBER 28, 2019

Groupon and CarMax Discuss Mobile and Digital Product Strategy at the Open Mobile & Digital Experience Summit (Nov 7–8, San Francisco) In 2019, an exemplary customer experience strategy will be the difference between your brand and your closest competitor. How is Groupon differing their mobile experience for 2019?

Product Strategy 60

Product Strategy Strategy Customer Experience Finance 60

Gainsight

NOVEMBER 9, 2020

Feedback from customers must travel from the success team to product to ensure the application continues to evolve,” says Neil. Consider the relationship marketing teams have with sales. It’s the same for product and success. For more on how Product and Customer Success teams work better together, check out our webinar here.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Feedback Software 59

Amplitude

OCTOBER 16, 2020

As the largest gathering of product leaders, Amplify is where hundreds of teams go every year to learn how to lead digital transformation and build the best product experiences. In 2020, this mission took on new meaning. ” In 2020, there were more than 130 days where more than $2 billion was spent on ecommerce.

Data Visualization 64

Data Visualization Embedded Analytics Onboarding KPIs Analytic Tools 64

ProductPlan

FEBRUARY 1, 2021

In March 2020, many organizations found themselves suddenly plunged into crisis. Companies had to shift their product strategy. They had to shift their product strategy. For Brainmates, the arrival of a new Chief Product Officer in April catalyzed looking toward the future and not just the present.

Product Strategy 59

Product Strategy Strategy Leadership Consulting 59

ProductPlan

FEBRUARY 4, 2021

In March 2020, many organizations found themselves suddenly plunged into crisis. Companies had to shift their product strategy. They had to shift their product strategy. For Brainmates, the arrival of a new Chief Product Officer in April catalyzed looking toward the future and not just the present.

Product Strategy 52

Product Strategy Strategy Leadership Consulting 52

Melissa Perri

OCTOBER 31, 2019

You need this person to not just prioritize, but make a product strategy. A senior Product person’s job is to help you create and deploy that strategy in a way where every team member can easily make a prioritization decision on a day to day basis. using hard data from the market, customers, and financials?

Framework 293

Framework Data Visualization Leadership Strategy 293

Innovatemap

MARCH 17, 2021

I’ve been fortunate to work with countless technology companies in my career, and while I met with an incredible number of women executives, CEOs, marketers and more, I most often saw myself in a room among men. percent of the tech workforce in 2020, up from 25.9 Brilliant men, often, but no more so than the women I encountered.

Technical Review 111

Technical Review Reporting Tools Leadership Startups 111

Amplitude

OCTOBER 16, 2020

As the largest gathering of product leaders, Amplify is where hundreds of teams go every year to learn how to lead digital transformation and build the best product experiences. In 2020, this mission took on new meaning. In 2020, there were more than 130 days where more than $2 billion was spent on ecommerce.

Data Visualization 52

Data Visualization Embedded Analytics Onboarding KPIs Analytic Tools 52

Roman Pichler

MARCH 9, 2021

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Product Goals and the Product Backlog.

Product Goals 366

Product Goals Weak Development Team User Testing Vision 366

Alchemer Mobile

MARCH 26, 2021

To give you a general idea of where the mobile playing field is today, here are a few 2020 stats from our friends at App Annie : App Annie’s State of Mobile report is a fantastic place to start when looking for a general lay of the land and high-level stats. In app marketing, less is more. Sound good? Make personalization a priority.

User Testing 257

User Testing Customer Experience Feedback Software Research Software 257

The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

User Testing 162

User Testing Customer Experience Customer Feedback Product Strategy 162

Alchemer Mobile

DECEMBER 21, 2022

If you work in mobile marketing or advertising , demographic information is critically important. The more you know about a customer’s current emotional state, the more you can tailor your marketing campaigns to provide an engaging, helpful experience and adjust your product roadmap to meet customer needs faster.

User Testing 130

User Testing Customer Feedback Feedback Software Product Research 130

ProductPlan

NOVEMBER 25, 2020

The year 2020 shifted the world in fundamental ways. In fact, 2020 brought us so many shocks and surprises that it made identifying top trends in product management more challenging than ever. As a product leader, entrepreneur, and product management author, I have paid close attention to the product community throughout 2020.

Research Software 106

Research Software Product Management Product Manager Product Research 106

The Product HQ

JUNE 10, 2024

To name a few, these activities include product development, positioning, and pricing according to customer satisfaction. So product managers require many skills, including technical, marketing, customer feedback, data management, project management, and market evaluation skills.

B2B 52

B2B Product Research User Testing Data Visualization 52

Sachin Rekhi

AUGUST 4, 2021

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role.

Technical Review 167

Technical Review Onboarding KPIs User Testing Feedback Software 167

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. We lack four or five beta users kicking the stuffing out of our proto-product, stumbling through installation and incomplete UI.

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

The Product Coalition

MARCH 24, 2021

We can see that such innovations face a chasm between the early and the mainstream market. Crossing this chasm decides if the innovation will become a success or has to leave the market. Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering.

User Testing 127

User Testing Research Software User Friction Customer Experience 127

The Product Coalition

MAY 16, 2021

Besides app development, the company offers strategy, consulting, design, and product development services. It was also featured among the Best Apps & Games of 2020, W3 Awards 2020 (2x Gold Awards & 1x Silver) by the Fast Company. Sidebench is recognized as Inc.

Analytic Tools 120

Analytic Tools Research Software Startups Development 120

Product Management University

JUNE 5, 2023

It’s also the biggest problem with most product vision statements and the reason no one is getting lathered up over them! Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY Sample Portfolio Vision “ To help our customers grow revenue, market share, wallet share and customer retention.

Vision 130

Vision Product Research User Testing Customer Experience 130

The Product Coalition

OCTOBER 18, 2020

A good product strategy helps you to acquire happy customers and retain them over time. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process. At this point, the importance of the process is very clear.

User Testing 107

User Testing B2C Customer Experience Weak Development Team 107

Pragmatic Marketing

MAY 25, 2020

COVID-19 has absolutely disrupted markets and society, but the current disruption has nothing to do with classical market forces or any underlying technology. This indicates a huge rearrangement of priorities for nonessential products and services. Learning from the Past. If the two are misaligned, you’ll fail.

Framework 91

Framework Government Entertainment Consulting 91

Pragmatic Marketing

MAY 25, 2020

COVID-19 has absolutely disrupted markets and society, but the current disruption has nothing to do with classical market forces or any underlying technology. This indicates a huge rearrangement of priorities for nonessential products and services. Learning from the Past. If the two are misaligned, you’ll fail.

Framework 91

Framework Government Entertainment Consulting 91

Alchemer Mobile

AUGUST 25, 2020

In comparison to the growth of the larger job market, the demand for PM roles in the US surpasses the increase in demand for all other roles combined by 5x. The worlds of marketing and product are colliding in new ways as customer experience takes center stage. What qualifications do mobile product managers need?

Technical Review 130

Technical Review Product Management Product Manager Software Review 130